MMO platform startup Multiverse recently announced that movie-makers James Cameron and Jon Landau have joined its board of directors, and this has some interesting implications for the future of MMOs and other entertainment media. While movie tie-in games are ten a penny, and franchised MMOs lurk around every corner, Cameron has a more ambitious project up his sleeve.

The plan? Before releasing an upcoming sci-fi flick, Cameron intends to create a tie-in MMO that will get players hooked on the film's setting--think advergame, franchise and viral promotion rolled into one. Similarly, Multiverse is in talks with a TV network to create a related MMO that will help viewers get closer to their favourite characters.

The numbers look appealing; Multiverse's low-cost approach means that franchises and developers who have been shying away from the MMO bandwagon can jump without sacrificing millions of dollars on an experiment. However, this could have its downsides--we may end up seeing an endless parade of cookie-cutter MMOs that equate IP with instant revenue without much thought for gameplay or originality.

Hopefully this won't happen; it's up to Multiverse, and Cameron's novel tie-in, to set the scene for the future. Their MMOs will be competing with standalone franchised products, and it will be a battle for player revenue well worth witnessing. However, the big question is: when will Uwe Boll get wind of this?