Skip to Content

AOL Games

Sony's PlayStation brand strongest in the industry

The Sony PlayStation 3 and the PSP have the highest percentage of brand awareness amongst consumers according to Forrester's latest report on the video games industry (which we covered earlier, twice). The mail based survey (of 10,000 households in North America) found that 72% of North American consumers have heard of the PlayStation 3 and a full 6% plan to buy one, despite the fact that Sony has yet to announce a final feature set, a release date or the console's price.

The Sony PSP came second on the chart of consumer gaming device awareness - 65% of consumers have heard of the PSP and around 3% plan to buy one. It's clear that Microsoft's Xbox 360 console faces an uphill battle if it wants to wrestle the mindset of North American consumers away from Sony.

Amusingly--and probably unsurprisingly--none of the consumers that had heard of the Infinium Phantom said they were planning on buying the console.

[Update: elaborated on the origins of the survey.]

Reader Comments (Page 1 of 1)

Joystiq Features





Featured Galleries

Ghosts 'n Goblins: Gold Knights (iPhone)

Ghosts 'n Goblins: Gold Knights (iPhone)

Monster Rancher DS (11/10/09)

Monster Rancher DS (11/10/09)

Again (DS) (11/10/09)

Again (DS) (11/10/09)

Deadly Premonition (Xbox 360)

Deadly Premonition (Xbox 360)

Dawn of Heroes (DS)

Dawn of Heroes (DS)

ToeJam & Earl 4 concept art/pitch

ToeJam & Earl 4 concept art/pitch

Comet Crash

Comet Crash

Darksiders (11-06-09)

Darksiders (11-06-09)

Skate 3

Skate 3

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 115, for Friday, Oct., 30.



Archive | RSS | iTunes

Autoblog

Urlesque

Download Squad

Engadget

Massively

Asylum

WoW

Engadget HD

Big Download