Sony's PlayStation brand strongest in the industry

Uh, no Nintendo DS? Are they saying the Phantom has more name recognition than Nintendo's current flagship handheld, or did they just forget to ask?

wait- so more people have heard of this unrevealed gameboy evolution than have heard of the 360? does anyone else suspect widespread confusion among the people surveyed?

Sounds about right... Love 'em or hate 'em, the Playstation name is huge and will remain so unless (until?) SONY screws it up.

wtF is a "Game Boy Evolution"? I'm a freaking Nintendo fanboy and I've never heard of this. Crappy survey if more people have heard of this "GBE" than of the Rev or especially 360. And does it look like to anyone else that the Phantom is actually way too "heard of"?

Anyway, I really don't think there is going to be another Game Boy, as I see no reason for one. Nintendo would be competing with themselves. The DS, and soon the Lite, is already selling like crazy because of it's great innovative games, and I don't see why Nintendo would release a new Game Boy that throws this whole innovation thing Nintendo is going on (and delivering on) out the window.

say have said they are making the GBE. just not when it'll come out, so when the DS dies...

oh and i don't trust this at all. email based? so the people with the time energy and will to email were the only ones surveyed?

so yeah i trust it about as far as i can throw it, and i can't throw an internet survey...

and Xbox Fanboys says.. "this is a total crap of study and report, I only agree with Merril Lynch"

Die Sony Die!

This is bull.... where's the DS???

I'm curious of the sample demographics...that just seems a tad fishy to me when the Xbox 360 is out and has had mass marketing behind it...and fewer people have heard of that than the PS3...

I'm curious if people were attributing the brand names from the last generation (PS2 was everywhere so maybe people assume a PS3 exists).

Sample demographics would be helpful...otherwise, it seems confounded.

Further proof that web based surveys only represent a extremely small as well as skewed portion of the general populous. There can never be surveys that will accurately capture the data correctly. When someone says they are doing a survey on video games those that don’t care about them ever want to participate. Only the more videogame savvy will be interested in taking it. As shown by the huge number of people that have said that they have heard of the Phantom and the Gameboy Evolution. Sounds like this survey was conducted in the entrance hall to E3.

This Survey is severely messed up. More people have heard of the Game Boy Evolution, which doesn't actually exist or have any details known in the least, than the Revolution? More people have heard of the Revolution than of a console that has actually been released(360)?

the graph says the data is from Q3 of last year, probably meaning the DS was still known as the GB Evolution, and with both it and the Rev with litte info at that time.

Get a more up to date chart, and you'll see things change.

a couple of things show that this is a fucked up servey.

1. where is the ds?
2. how come gbe is up there?
3. no shit playstation is the biggest brand? even i could tell you that, and i wouldnt even have to do a survey to know it.

fail!

Simple statistics can prove that this study should most likely be taken with a grain of salt. I do not doubt that the PlayStation brand has the most name recognization, but for an unofficial handheld to be on there with a made up name, and have that much recognition definitely makes this study erroneous. Most likely this was just a convenience sample, as most studies are. Only a true SRS should be taken as a legitimate representation of the actual population.

Seriously, WTF is this?

Game Boy Evolution?

Some people actually intends to buy something that doesn't exsist or might not even exsist in the future.

How can anyone take this poll seriously? Almost 50% want to buy a Phantom???

The GBE numbers being so high might be attributed to brand recognition of the Game Boy line...similar for the high numbers on the PS3...

And yeah, there's no DS. Confounded from a research perspective.

I don't understand. The above chart says Q3 2005... Well, I was one of the many planning on grabbing a PS3 that has since changed his/her mind due to the shakey nature regarding price and availability.

Since then hasn't Nintendo stated there isn't another GB coming out any time soon?

(Multple responses Accepted)
Is the other thing that makes me laugh.

Maybe the GBE is the DS and it was a misprint ?.Sounds about right though .Wal-mart and EB in my area have Xbox360 in stock and have so for over a week though mostley Core units.Maybe the 360 buzz has died down ?.

They did a 10K household survey and found that almost half have heard of the Phantom? The only way I would believe that is if most of them thought the Phantom was a car or something.

A quick survey of 3 of my friends (very scientific, right?), all of whom are gamers, reveals that 0% have heard of the Phantom.

Q3 2005, before the xbox 360 was out,

"How can anyone take this poll seriously? Almost 50% want to buy a Phantom???"

Did you even read the text below the graph? No one said they were interested in buying a Phantom. However, 50% polled did recognize the name.

An unannounced product (Game Boy Evolution isn't even the offical codename) with NO details has made more impact than the craziest hyped console ever and the first next-gen console on the market? And no mention of the current handheld king?

I'd say that poll has ZERO merit.

And I think people that say they're getting a PS3 should be required to show their financials as proof they can AFFORD it. I walk around all the time saying I'm going to buy this game and that game, but it's funny how much less enthused you are about big purchases once you take a look at your account balance...

Wait a sec. There is an explanation!!! Notice the footnote at the bottom of the survey. This was based on 2005 third quarter. At that time, the X360 hadn't launched yet. The Sony PSP was the newest thing out. Obviously if you asked people if they've heard of the Xbox 360 now, many more would say yes. It was in the news every single day of the holiday season (because of the shortages). So there you go. That at least explains why part of this survey is screwed up.

I would venture to say that the Gameboy Evolution is supposed to be the Nintendo DS. Either way, this whole survey is just ridiculous.

Just one thing - note that on the graph it specifically says "Multiple responses accepted". Since we don't have the survey itself - and I'm not paying $249 for it - does that mean that people could do a check yes if they've heard of PS3 AND Xbox 360 - or does that mean that people could respond anonymously via e-mail multiple times?

Could we see a bit more on the demographics? I take ANY poll that says that 72% of ALL North American Consumers have specifically heard of PS3 with a major grain of salt.

Ok so how much bs is this report. How do thinking that havent been released get higher ratings then the things that have been released and have been advertised????? I think they just used a Sony registration database for numbers to call.

I don't believe that study.

The PSP? Yeah right! Kids my age don't even know about the Revolution, let about some new game boy -- which I've never even heard of until now.

You ask people about game consoles and they'll say Playstation and Xbox. If they play games, they'll know about the Playstation 3 and Xbox 360.

Just a couple of points kids:

1) This was a mail based survey of 10,000 households in North America.
2) It was carried out in Q3 2005 which explains the lack of DS, Xbox 360 and the wierd GBE brand.

I think the reports bs because they are showing the Phantom way the f up there.

If I went to Wal-mart right now and asked 30 people I bet 0 would know what the Phantom is. But all of 'em will know the Playstation, Xbox and GAmeboy.

Ah, it was a mail based survey, therefore making it a convenience sample. So the data contained therein is not relevant to the actual population. Thanks for clearing that up.

I am not a fanboy or anything like that but I do not believe that more people have heard of the playstation then the game boy the game boy has been out for much longer!

I think the reason why the Playstation is so high up, is that it is a Sony product. Sony is very,very widely known. And the PSP isn't just a game system that the casual gamer would know about, but it is also a portable media center. I mean, everytime I see a commercial about some movie coming to DVD, it's coming to DVD, and UMD. And as far as the DS goes, who knows why it's not there. It'll probably be around the Gameboy level. Know one I know has a DS...

"It was carried out in Q3 2005 which explains the lack of DS, Xbox 360 and the wierd GBE brand."

That just makes the situation all the more confusing, that doesn't explain anything...

During Q3 2005, the Xbox 360 was at the top of it's hype, and, depending on the precise timing, so was the Revolution (was the controller already revealed or not?).

The lack of DS makes NO sense whatsoever, since it had been released for almost a year in Q3 '05, just a bit longer than the PSP, which got listed.

As for the Game Boy Evolution, I would agree that Q3 2005 was a time where rumors were flying and people were using that term a lot, but it still proves that the company that made the survey had no idea what they were talking about. "Evolution" is a fan-given codename, and nothing more. There literally are NO, ZERO, ZIP details on this thing. And the fact it scored so high proves that people were confused, because I guarantee half of those people hadn't heard of it, since it's really only talked about in gaming circles (although EVERYONE has heard of the "Game Boy" brand).

This whole survey is BS on a stick, there's just way to many inconsistencies for it to have any merit. It wouldn've been interesting had they actually done it right...

You can never believe or trust these worthless anaylst groups. Their all a bunch of pompesus jerktards.

and Xbox Fanboys says..
and Nintendo fanboys says... death to all you sony and Microsoft traitors, viva Revolution.

Why is this a suprise to anyone?
They outsold XBox 5 to 1 worldwide with noticeably inferior hardware.
And now the hardware is even (perhaps ps3 advantage), how many units will they sell? Not to mention that XBox1 had an amazing launch title in Halo1, and here we have what? Kameo? PC games? More racing games?

Console means 'Playstation' for the average guy (not the internet game-blog people) and that's who Microsoft has to win over. People aren't going to go out any buy expensive hardware so they can pay to download flash games. It's a great feature for people who own it (especially when there's been a dry spell of good games), but that's not a system seller.

Wow, this is probably the most worthless piece of garbage you guys have ever posted on joystiq. I thought it was valid at first, til i noticed no nintendo ds. Then, i noticed a gameboy evolution, wtf is that? Then, i thought it was fake or a joke or something, then i went to the permalink and i was like oh my God

Ahhh!!!

More bad news on the 360 front!
Quick deny it! 10,000 people is too small a sampling!! no DS! aahhh!! bad timing!! Deny it!!!

Gotta be fake. How could more people have heard of something that DOESN'T EVEN EXIST (Game Boy Evolution) than the Xbox 360, which has mass marketing out the wazoo?

Here's why i think its skewed with GBE and so on.

The survey was of people 'on the street' right? Now most people have at least heard of sony, nintendo, playstation, game boy. They don't hear game boy evolution, or don't care. It's a game boy, or a playstation, like their kid has.

Hell, i know people who call the psp a 'game boy' and the xbox A 'playstation', emphasis on 'a' in both cases.

Still can't figure out the phantom numbers though...

LMAO its funny how DS fangirls cry and bitch just b/c Playstation is better known. Obviuosly Playstation is heard of more since they have a bigger third party support. Most of the commercials you see with promos give out Playstations. Look at Walmart! Always supporting Playstation. And I know all of you(north americans) have heard of Walmart.

what a waste of time these surveys are...after all the hype over the 360 last fall you really think that more people have heard of the Revolution? They are just average goofballs reacting to the word 'Nintendo'...and no, I'm not fanboying, I'm personally just as likely o buy a Rev as a 360, I just know that these people are ignorant to the point that their responses are almost meaningless. This also explains the Game Boy Evolution response...they just heard Game Boy, and said yeah.

To 4.

Nintendo is already competing with itself.

We've got in touch with Forrester about the Game Boy Evolution - we'll update this article if we hear anything.

Other than that I don't see anything wrong with this survey. The PlayStation is the strongest brand, it's not really surprising considering they sold 100 million PS2s vs 35 million odd Xboxes.

Well, in that case, I think they should reword the graph and talk about brand name recognition rather than platforms. It's important to know the demographics because if this is supposed to be generalizable to the rest of the country, then one would hope they surveyed people in at least each region. It just raises a lot of questions when supposedly, over 40% have heard of the Phantom. If this is meant to be generalizable (all good research should when talking about trends), then they're saying that 40% of the population they sampled from have heard of it...which i highly doubt.

The way the above chart is layed out seems like they're talking about specific consoles, rather than brand names. Regardless, it's not good research and should be taken with a few grains of salt...

It's obvious how people voted:

1) Playstation existed for over 12 years. It doesn't matter what number is behind Playstation, it's still a playstation, while Nintendo changes console name all the time.
2) Not as much people "recognize" xbox or xbox 360 or Revolution because a lot of them who voted "not recognizing" it are Sony fanboys.
3) Obviously, add a SONY in front of any products, most people will just say they know it.

COME ON, PSP is more reknown than GAMEBOY??? That is plain crazy. Gameboy is the most popular handheld system EVER.
They surveyed some of the most biased-toward-Sony consumers out there!