An ad campaign from the Centers for Disease Control is pulling no punches with their tagline "Give your
thumbs a rest. Play for real." Supposedly encouraging active lifestyles rather than the way of the couch potato,
the ad features an in-game style image of obese baseball players on an overgrown field.As Water Cooler Games points out, this seems to have been created with no thought for its target audience. In particular, the ad mocks rather than reaches out to gamers; not the best way to connect with a demographic. Also, as governmental propaganda goes, jumping on the anti-gaming bandwagon is a disturbing trend--a sideline political campaign is one thing, but a government-approved message seems overkill.
With CDC themselves turning to games for educational purposes, we can't help but feel there's a mixed message here.



















(Page 1) Reader Comments
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Look, there are a lot of irresponsible parents out there that let their fat kids (fat or otherwise I suppose) do whatever they want as long as they don't scream. And there are a lot of zero discipline fat kids out there that would enjoy nothing more than to play video games all day and eat cake.(not saying I wouldn't love to do that for a while...but it would get old)
I think this add is only out there because childhood obesity has become a serious epidemic*.
As a gamer I'm pissed, but as a personal trainer I can understand where they are coming from.
Take it with a grain of salt and keep gaming people!!
*They believe anyways
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--Branewalker
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http://www.consumerfreedom.com/article_detail.cfm?article=161
The 'smarinnies' (smart and skinny in plural) had to retract their own report on fat death.
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So I played Guitar Hero and used my whole hand instead.
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Maybe next time I'll put on some running shoes instead of picking up the controller. I can't remember the last time that I ran for two hours straight, yet I did, as of last week, spend several lazy play sessions after school. So perhaps next time that I see a goofy ad like this from the CDC, I can laugh it off for not applying to the new, thinner me, rather than reluctantly admitting that they nailed a stereotype that does apply to me.
But for now, back to my paper.
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