Earlier this evening, I completed a
two-hour exam for my Business and Public Policy class required for all students in Wharton's full-time MBA program. The
final question on the exam was on the topic of the Hot Coffee fiasco that rocked Rockstar last fall.
The question consisted of a CNN story just after the scandal broke, followed by two questions, which I'll paraphrase:
- Use the frameworks learned in the course to analyse the market and nonmarket effects of this issue on Rockstar's business.
- What statement would you make in response to these issues, and how would you advise Rocktar's CEO to handle the anticipated effects of this news?
