Hot Coffee is a lesson for MBA students

by Vladimir Cole { Mar 1st 2006 at 1:30AM }

Earlier this evening, I completed a two-hour exam for my Business and Public Policy class required for all students in Wharton's full-time MBA program. The final question on the exam was on the topic of the Hot Coffee fiasco that rocked Rockstar last fall.

The question consisted of a CNN story just after the scandal broke, followed by two questions, which I'll paraphrase:

Use the frameworks learned in the course to analyse the market and nonmarket effects of this issue on Rockstar's business.
What statement would you make in response to these issues, and how would you advise Rocktar's CEO to handle the anticipated effects of this news?

How cool is that? Thanks, Professor Wolfers!

Reader Comments (Page 1 of 1)

refinedsugar @ Mar 1st 2006 1:50AM

lol... i love the screenshot that accompanies this entry. As for hot coffee it's cool how it was integrated into school work.

eldberg @ Mar 1st 2006 1:58AM

That's nothing..
at my MBA, I was suppose to analise why certain Barbie doll (Ken model) failed in market, as he looked to gay :P

Michael @ Mar 1st 2006 2:11AM

Makes me proud to know that only the absolute *finest* minds will be our business leaders of tomorrow... :P

gjd @ Mar 1st 2006 2:41AM

Heh, nice. Wharton sounds pretty cool...

JS @ Mar 1st 2006 9:00AM

You have time to attend the #3 Business school in the nation (according to US News Ranking) full time and be a writer for joystiq?!?! Okay, im jealous now as im just an IT Consultant with only enough time to read about 2/3 of the stories you guys post! For Shame!

justagirl @ Mar 1st 2006 12:45PM

I'm totally jealous, my MBA classes so far have not incorporated video games in any way shape or form... Of course, I'm not going to Wharton either. Your professor sounds awesome!

m3mnoch @ Mar 1st 2006 1:14PM

heh. no. he doesn't really have the time. poor bastard doesn't get any sleep.

vlad. tell me you aced that question. no twinkie for you if you don't get full points for it.

m3mnoch.

Ross Miller @ Mar 1st 2006 1:38PM

Not to mention he's married...folks, this man doesn't need a Physics degree, for he's already learned to bend time and has allotted himself an extra 5 hours each day so that he has time to sleep. (29 hours = 12 am hours, 12 pm hours, and 5 special "vm" hours).

When you get your paper back, I hope you post it on the site and then wait 6 hours before posting the grade--just let all of our Joystiq readers analyze the crap out of it first and guestimate.