Apparently, it's not all in the
family. Financial Times reports that EA lost an estimated $800 million in opportunity costs after the already
$10-20 million to develop the game. From the article: "[W]hile the world’s largest video-games publisher has
spent a reported $10m to $20m [to develop the game], it has already taken a bigger financial hit from delays... Its
shares fell nearly 5 per cent last July, cutting more than $800m from the company’s value, after it warned of a
delay that would make the product miss the big end-of-year holiday season."To make matters worse, the much anticipated title will retail for $40 instead of the usual $50 mark when it's released this week. Someone needs to take EA to the cleaners.
[via GameTab]
