Sony trounces MSFT & Nintendo in brand trust survey [update 1]
by Vladimir Cole 
{ Mar 30th 2006 at 1:27AM }
Forrester Research
has published a new report that examines the trust that American households place in PC and consumer electronics (CE)
brands, including the brands of Microsoft, Nintendo and Sony. The results may be surprising to gamers.
In Forrester's analysis, Sony's brand garnered the highest marks of the three companies (Sony also ranked 3rd out of 22 companies), earning an average grade of A plus. Of the companies surveyed, only Bose and Dell ranked higher than Sony overall. Meanwhile, Microsoft's brand ranked 20 out of 22 brands, dragged down by low brand trust. Nintendo's played 17 out of 22, pulled towards the bottom of the ranking by low brand potential and low brand adoption.
One figure from the report showed how the companies compared on the dimensions of brand potential and brand trust. In this figure, Sony and Nintendo were clustered together in the middle of the pack, with Sony enjoying higher trust and higher potential. Microsoft, however, was hovering near the origin, a clear outlier position indicating that the company will fight an uphill battle in trying to win consumers over to its CE and PC products.
A couple revealing quotes from the study:
- "Microsoft faces big consumer defection risk." Approximately 5.4 million households "know they run Microsoft software but would be just as happy to leave it behind -- if they could."
- "Sony's current customers are affluent, young, and more likely than the general population to stick with a brand they like."
Remember, though, that this survey is based on broad attitudes towards these companies' entire product lines. The applicability of these results to the gaming market is an open question (and perhaps unfair to the gaming brands that Sony and Microsoft have endeavored to build through the PlayStation and Xbox brands, respectively. Intuitively, however, the attitudes expressed in the survey feel close to the attitudes we see on this blog from commenters.
Microsoft tends to be
afforded very little leeway or margin for error. The company hasn't got a ton of trust, at least amongst Internet
communities that have for years now vilified the company for real or perceived exploitation of dominant marketshare in
the PC software market. Additionally, Microsoft is also the newest of the big three console makers, so it's had less
time than the other two to build trust within the gaming segment. We're all still trying to figure out the company's
sophomore effort.
That said, perhaps the real insight to be gained from this study is Apple's standing on the brand trust scale. If Apple were to introduce a gaming handheld targeted at the mainstream and designed as well as the iPod, this study indicates that the company would be a strong competitor versus Sony, Microsoft and Nintendo.
[update 1: replaced the post image with a new image, added URL link to Forrester's report, reduced the size of the quotes in the two bullet points, revised language throughout.]
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Reader Comments (Page 1 of 3)
kronos6 @ Mar 30th 2006 1:36AM
Seeing Bose so far ahead of the curve is just DISGUSTING......
I guess that just proves how much better thier marketing department is than thier actual products.
Enigma @ Mar 30th 2006 1:39AM
10 seconds until fanboys come in and bash this as bias or some other nonsense and counting
9
8
7
6...
On a serious note, that stuff seems pretty accurate. Especially the feelings on Nintendo.
/gree on the Apple gaming handheld thing. People are so sucked up in the Apple trend right now they would probably buy the iGame!
Sloopydrew @ Mar 30th 2006 1:49AM
That actually does surprise me quite a bit. Nintendo has been great to me with customer service, since the first time I called them regarding the SNES. Sony, on the other hand, has been a mixed bag.
Sony has been coasting on name alone for quite a while now. Their TVs are breaking left and right, but they still charge more because the chassis says, "Sony."
It looks like the Sony name still holds some clout, somewhere. Which is actually good news, if Sony chooses to start living up to the name SONY again, making quality products that last. Will that happen? Only time would tell, but with the 360 breathing down their neck (a bigger threat to them than the Dreamcast was), they may go out of their way to avoid the problems that the PS2 had at launch, and that the 360 is still experiencing.
As far as Microsoft getting a C grade: That is way too high. The company's customer support is abysmal. The second you call with any problem with the 360, you have someone nearly begging you to send your console in so it can be replaced with a refurbished unit. Anything to keep the big box stores (Best Buy, Target) from figuring out how many of these launch units have truly been defective.
CIA @ Mar 30th 2006 1:49AM
Funny thing is Microsoft's products would generally be the most often used by the people who participated in this survey.
SetupWeasel @ Mar 30th 2006 1:50AM
Want proof this graph is crap? Look where Gateway is.
Enigma @ Mar 30th 2006 1:53AM
"As far as Microsoft getting a C grade: That is way too high. The company's customer support is abysmal. The second you call with any problem with the 360, you have someone nearly begging you to send your console in so it can be replaced with a refurbished unit. Anything to keep the big box stores (Best Buy, Target) from figuring out how many of these launch units have truly been defective."
I love this statement. Can never have any optimism can it? Always the negative. You do realize that MS has to report such actions to the FCC and other such organizations. And that stuff can openly be found out and is not "super hidden".
I look at is as them trying to please you as fast as possible and keep your downtime to a minimum, rather than you waiting on getting it fixed, etc. There is nothing stopping you from going to a box store and exchanging it as long as it is under the box store's warranty/exchange period, other than the lack of systems (which is picking up recently).
But when people hold grudges, the perception is different I suppose.
Of course Nintendo doing the same thing is "great customer service" am-i-right? /wink
RevJonathan @ Mar 30th 2006 1:53AM
Well, I wouldn't say "trounced" because Sony beat, but didn't "trounce" Nintendo.
Both Nintendo and Sony did beat out Microsoft siginificantly though, there's a trouncing.
I guess some people still remember the old Nintendo, who screwed nearly everyone up til the end of the SNES. They haven't done much evil since then though, and have put on quite a happy face. Still, some of us will never forget the CDI and Sony deals, where Nintendo just sent out a big "screw you" to business ethics.
vc @ Mar 30th 2006 1:57AM
RevJonathan: Trounce is accurate. Here are the rankings:
1 Bose
2 Dell
3 Sony
4 Panasonic
5 Hewlett-Packard
6 Intel
7 TiVo
8 JVC
9 Pioneer
10 IBM
11 Samsung
12 Apple Computer
13 RCA
14 Sharp
15 Zenith
16 Philips
17 Nintendo
18 Toshiba
19 Hitachi
20 Microsoft
21 Gateway
22 LG Electronics
James @ Mar 30th 2006 1:57AM
I wouldn't believe that crap since it shows Bose as the most trusted. Only idiots buy into the marketing crap of Bose. Bose stuff ain't nothing special for the overprice garbage.
Fan @ Mar 30th 2006 1:58AM
I couldnt agree more on the microsoft trust graph. Microsoft sucks and they make horrible products. If they actually could make an OS that I did not have to re-install every 6 months and an OS that wasnt the security equivalent of a swiss cheese maybe they would not suck so much.
Anyway Microsoft if wannaba company #1. And now they want to conquer gaming lol. Just watch as they use common Microsoft tactics like lawsuits(linux) and patents(duashock) to try to win the console wars because they know theire product is so shitty it cant win on quality.
How about instead Steve Balmer(monkey man) and Bill Gates(not so bad) go play in traffic and stick to ruining the corporate and OS world. I wish Apple would make a gaming console so Americans could buy an American console that didnt suck so much.
Probot @ Mar 30th 2006 1:58AM
I think this is a nice data point for Sony. It reaffirms their belief that the consumer trusts the brand enough to put up the money for a convergent media device.
On the other hand, it also shows people still trust the Nintendo brand, but aren't satisfied with it's direction. This could mean the Rev will come along at the perfect time.
It may look bad for Microsoft, but the fact is most people still use MS products everyday. They certainly have a bad reputation on the internet, but I don't think that segment of the population is really as big as they think they are. Or at least it doesn't translate to lost sales as often as they'd like.
On a personal note, I've never even heard of "Bose." What kind of products do they make?
Sloopydrew @ Mar 30th 2006 1:59AM
RevJonathan,
Even in Nintendo's monopolistic evil empire days, they offered a 12 month warranty, rather than the piddly 3 months Sony and MS offer on their consoles. Their tech support was still free and I found it to be very helpful, and Nintendo had a lot of support centers around the U.S. (I can't speak for other countries) willing to take your machine in and fix it in a few days if something wasn't working right. Yes, they did some horrible things with anti-trust and with taking the Government's side on the issue of violent video games being a menace, but as far as CUSTOMER SERVICE, I think they've always been top-notch.
Jago @ Mar 30th 2006 2:01AM
"Funny thing is Microsoft's products would generally be the most often used by the people who participated in this survey."
That is true but there is very little in the way of choices for users when it comes to computers. They can either go with a Mac and pay way too much and get a really flashy and stable OS...or they can get a much cheaper (but just as powerful) PC with Windows XP. Linux doesn't count b/c it is not user friendly and is too difficult to use for the average user.
"I guess some people still remember the old Nintendo, who screwed nearly everyone up til the end of the SNES. They haven't done much evil since then though, and have put on quite a happy face. Still, some of us will never forget the CDI and Sony deals, where Nintendo just sent out a big "screw you" to business ethics."
The Sony issue I can agree with but how did Nintendo "screw nearly everyone up" with the NES and SNES? The CDi Zelda games were licensed to that system after they decided not to go with either Sony or Phillips for the SNES CD system. Licensing a game franchise and dropping Sony without telling them are 2 different things.
Zero_ @ Mar 30th 2006 2:04AM
Sony trounched Microsoft, but not Nintendo. Anyway... who or what is Bose? I've never heard of it.
Enigma @ Mar 30th 2006 2:05AM
"I guess some people still remember the old Nintendo, who screwed nearly everyone up til the end of the SNES. They haven't done much evil since then though, and have put on quite a happy face. Still, some of us will never forget the CDI and Sony deals, where Nintendo just sent out a big "screw you" to business ethics."
This statement rings so true. I lot of proclaimed Nintendo fanboys on here are too young to remember the Nintendo Iron Fist they had on the industry, and the "our way or the highway" mentality and lisencing they dicked over developers with. And the ever so famous Silicon Graphics Ultra 64 they came out way underspec'ed and overhyped.
It left a lot of bad tastes in a lot of developers mouths. They havnt done anything since, because now they have no choice. They are no longer the Iron Clad leader in console gaming, so the Curtian they once had, now has to come down. It almost cost them bankruptcy, but Pokemon bailed them out big time.
But the past is the past, and I suggest anyone who wants a history lesson pick up the book, The Ultimate History of Video Games. You will learn a lot about the "innocent and perfect cant do wrong" Nintendo.
Lets hope the Revolution does some fun things, and isnt pushing "old games" more than new. What was fun inthe 80's and 90's is only fun for so long in the current gaming world.
Link to the book:
http://www.amazon.com/gp/product/0761536434/ref=pd_bxgy_img_b/104-4076216-7591110?%5Fencoding=UTF8
Sloopydrew @ Mar 30th 2006 2:06AM
"Of course Nintendo doing the same thing is 'great customer service' am-i-right?"
No, you are not right. If Nintendo tried to send me a refurbished console in place of my brand new one and the company had a shortage, causing the stores to not have any units available for exchange, I would not be happy with the company at all. I definitely wouldn't think it was a good thing. And I'd wonder where, in the first week after launch, all those refurbished units came from, and would ponder over the possibility of the "shortage" actually being Nintendo keeping a console at HQ for every console sold, because they knew there was a problem with the machine, but went ahead and sold it anyway. But, in reality, the one time I had to have a console replaced by Nintendo (a GameCube bought at launch) I got a brand new unit, in exchange for the 6 month old machine I had to return. I would never accept a refurbished model for something I bought new. I would accept a new console or my old console, after it had been repaired (which would technically be refurbished, but it would still be the consoled that I bought, not somebody else's broken unit).
Jago @ Mar 30th 2006 2:07AM
"On a personal note, I've never even heard of "Bose." What kind of products do they make?"
Wow seriously? Bose makes some very high-end and awesome sounding audio equipment for your home. You can find them at just about any major electronics store (Best Buy, Circuit City, etc.) The main signature of Bose is the abnormally small receivers/DVD players and small speakers.
"Even in Nintendo's monopolistic evil empire days"
If by that you mean then licensing and certification that they did where you had to have your game verified for their systems...then I don't see that as an entirely bad thing. If you look back at how things went with the Atari systems, Intellivision, etc. just about everyone made games for those system and a lot of them were complete crap towards the end of those consoles lifecycles.
Atari Kid @ Mar 30th 2006 2:09AM
Well, Microsoft has really earned their poor brand loyalty, esp ppl who remember Win3.1, NT4, Win95/98/Me. Really, they build the Xbox good and they make good mouses and keyboards, the rest of their products and services have poor support or have dirt poor service for their software(unless your'e a buisness client don't expect customer service for the Windows or Office you paid for).
While Bose's quality has gone done significantly recently, their customer service is top notch. To the non-audiophile avg consumer they feel well taken care of at the Bose store, and good service with a decent product builds brand trust. Also, they serve a lot less people then the other manufacters so its a lot easier to take care of their customers.
Enigma @ Mar 30th 2006 2:16AM
"No, you are not right. If Nintendo tried to send me a refurbished console in place of my brand new one and the company had a shortage, causing the stores to not have any units available for exchange, I would not be happy with the company at all. I definitely wouldn't think it was a good thing. And I'd wonder where, in the first week after launch, all those refurbished units came from, and would ponder over the possibility of the "shortage" actually being Nintendo keeping a console at HQ for every console sold, because they knew there was a problem with the machine, but went ahead and sold it anyway. But, in reality, the one time I had to have a console replaced by Nintendo (a GameCube bought at launch) I got a brand new unit, in exchange for the 6 month old machine I had to return. I would never accept a refurbished model for something I bought new. I would accept a new console or my old console, after it had been repaired (which would technically be refurbished, but it would still be the consoled that I bought, not somebody else's broken unit)."
You have the choice to tell them you want a new one, and sure you will have to wait if there is a shortage. They are NOT doing it to dick you the customer, they are doing it to have the least amount of downtime as you want.
Stop reading into the garbage on the interweb. Not to mention the GC wasnt sold out everywhere, it is much easier to obtain a new one when they are not hard to come by.
You dont HAVE to accept a refurbished 360, they just give you the speedy option. I swear, if I had a nickel for every fanboy that says this product is faulty and they knew there was a problem when they released it, blah, blah I could own MSFT.
But since you dont like MSFT, you see the perception differently. Get over yourself.
Biofreak @ Mar 30th 2006 2:17AM
I am sure most of these companies are using Microsoft software to create their products. I don't get all this hate, if MAC OS could run as many applications as Windows, people would reinstall it every tuesday. I am working with macs, and only recently with new updates, their OS can handle their own brand programs as good as expected. Be sure MS would do much better in this case. For example i think 360 is a great consol, and it will be better than nintendo and as good as ps3.
About the customer service, BOSE vs Microsoft, please consider the ammount of customers each company has, 1 to 10000000 ? :) For example when you get dead pixels with Sony TVs, evey other company will change their product without any problem, while sony wont change it unless u have at least 5 dead pixels in the middle of the screen, that's must be fair.
MosquitoControl @ Mar 30th 2006 2:17AM
"Wow seriously? Bose makes some very high-end and awesome sounding audio equipment for your home. You can find them at just about any major electronics store (Best Buy, Circuit City, etc.) "
See, this is all an oxymoron. "very high end" sound equipment is not sold at Best Buy nor Circuit City. Their top stuff is middle of the road at best. For the price you can usually get something much better at smaller places. I know I sound like a music elitist, I'm really not, my ears aren't that good. But I have several music elitists in the family.
I fully trust them, and music elitists everywhere, when they say Bose is pure marketing success.
Which is why this entire thing is bunk. It's going mostly on word-of-mouth opinion. Do any technophiles respect Sony outside of their gaming division? Shouldn't Samsung, who has basically bested Sony in every area they enter, be much higher?
And while I personally trust Microsoft very much, I fully understand why no one else does. They're right where I'd reasonably expect them to be.
robert @ Mar 30th 2006 2:20AM
i think there are alot of people that don't even know that Microsoft makes the Xbox.
people think Microsoft/Windows and Xbox/Playstation.
im not saying gamers think this way. just the general american population.
Jago @ Mar 30th 2006 2:23AM
Ehh...I've heard Bose stuff (both in stores and in homes) and they sound just fine to me (better then some of the mainstream HTB setups.) Oh well...
"Not to mention the GC wasnt sold out everywhere"
It was sold out EVERYWHERE when it launched but it was close though. I got mine around a month after it launched and it was quite hard to find one that wasn't being reserved.
Lyndon @ Mar 30th 2006 2:25AM
If Bose made a console, it would have full sorround sound out of the box. Without having to plug any speakers in....
Sloopydrew @ Mar 30th 2006 2:28AM
"You have the choice to tell them you want a new one, and sure you will have to wait if there is a shortage."
Absolutely untrue. I got into a screaming match with them when my first 360 broke. I talked to a supervisor. Had my case updated to escalated support. I talked to 2 more supervisors. You "may" get a new console, you "may not" -- it just depends what is sent out to you
They will not, under any circumstance, give you the option. They won't even give you the option of waiting a month to have yours fixed. You accept the replacement console they give you, whether it's new, used, or somewhere in-between.
James @ Mar 30th 2006 2:29AM
Bose is pure hype. But it's decent sounding and very small. If you're a guy with a wife who refuses to have floor speakers, wants everything small and hidden, it's up your alley.
While in college I worked at Best Buy. So many people came in looking for Bose stuff, they key in sales is to find out why. 50 percent of the time it was sound quality --- those customers I turned into products like Klipsch and Athena. The other 50 liked the style and name, those customers got Bose, don't know the difference and don't care.
Same sort of thing here: Some customers who want a PSP just want it because it's a "Sony" or it's a "PlayStation." Brand trust and name means little in terms of quality. While this should be interesting to readers of this blog in terms of which console may find mainstream success, it should do little in our arguments about which system will be superior.
(Unless of course you argue that mainstream support = long-term third-party support = more games = better system... which of course is true, but then it becomes a feedback loop)
Now for some drunken Oblivion playing.
Enigma @ Mar 30th 2006 2:32AM
"It was sold out EVERYWHERE when it launched but it was close though. I got mine around a month after it launched and it was quite hard to find one that wasn't being reserved."
He said he had it replaced some 6 months after he got it. It wasnt nearly sold out for a 6 month span.
Regardless. He is villainizing a company for trying to keep gamers with no downtime. You have a choice to get a NEW SYSTEM (and wait due to shortages) and there are reports with peopel getting BRAND NEW ones when they were adament about it, get yours fixed and returned (and wait), or a already fixed refurbished (and wait 2 days tops).
All companies, yes even Nintendo if they were sold out at the time, will give you these options. To villify one for it though, is a sad attempt of your bias.
boojaja @ Mar 30th 2006 2:33AM
the chart really is kind of misleading, and i don't see how it totally applies to gaming, since sony is being judged on the basis of their entire consumer electronics line, which is huge, microsoft mainly on the basis of a single product (Windows, xbox would be distant 2nd i'm sure) and nintendo while having several products is committed only to a single product type, gaming.
really i don't see this chart as having much value in either predicting future trends or showing how gamers are responding to the new wave of devices
nate @ Mar 30th 2006 2:34AM
to people who cant read...sony did trounce both, considering they were what 3rd overall and nintendo and MS were 17th and 20th respectively, and while I can underdstand why MS is so low, I can't really understand nintendo or sony's position, sony 3rd...ahahahahahaha PS2 launch systems, ahahahahaha, PS2 mini launch, ahahahahaha, PSP launch, ahahahaha...maybe it's the other products they sell or just stupid americans thinking japanese products are better by default, but that doesn't explain nintendo, so I guess it's the retarded fanboys who bought 4 PS2's since their conception
JoeFu @ Mar 30th 2006 2:39AM
Hahahaha, Sony as first? Do people not remember the Rootkit stuff? Do people not remember how faulty the PS2 was? Do people still care about brand names that much?
My Sony mp3/cd player is crap, the thing scratches my CDs.
This is really bad. Philips is a way better electronic company compared to Sony, this thing is joke.
mwahaha @ Mar 30th 2006 2:39AM
is this why women like guys who treat them like trash?
JoeFu @ Mar 30th 2006 2:42AM
Crap, meant 3rd, but I was thinking first out of the three.
Enigma @ Mar 30th 2006 2:45AM
#27
Are people really this retarded and believe everything they read on the interweb?
It is proven that the failure rate on the PS2 was no different than any major electronics or manufacturer in the world. Less than 3%.
The only difference is they are selling hand over foot and have a 100 million console market saturation. So it is more noticeable. And there is this little thing called a fanboy, which generates more buzz.
There is no "tv" or "dvd player" fanboys. The video game market is the worst in that respects. So it is much more taked about than "dvd players" and "car stereos".
Yeah Philips, way better, we all know how banging that CDi they did was. /rolleyes
Man people need to wake up.
RevJonathan @ Mar 30th 2006 2:47AM
Clearifying a few things here.
Yeah, I guess trounce is a good word, I was wrong and didn't look at the ranks, just the graph. But still, there's gotta be a significant difference between a "B" and a "C".
As for Nintendo, they've had a major turn-around, but a lot of the more astute gamers recognise Nintendo's past. Still, I can't think of a single unethical thing Ninteno has done since the end of the SNES. Maybe the Virtual Boy, they really lied about some specs there, but the system was a flop and they paid for it.
I guess my real point is that since Nintendo is in check (Sony using the CD tech for the Playstation) Nintendo pays for their misdoings and moves on now, they didn't used to. They got away with all kinds of stuff.
Let me ask one more question to, do you think people would still trust Sony if you mention "root kit"?
Jago @ Mar 30th 2006 2:49AM
"He said he had it replaced some 6 months after he got it. It wasnt nearly sold out for a 6 month span."
Oops...my bad...guess I miss understood. :-)
"stupid americans thinking japanese products are better by default"
Gee you sure showed your credibility there with that post. While Japanese stuff isn't ALWAYS better but it (in my view) is usually of higher quality then american electronics (if that even exists anymore.)
JoeFu @ Mar 30th 2006 2:51AM
I'm saying it because I experienced it first hand. I treat all my consoles the same way, but the PS2 dies on me. Why is that? That is the only system that died on me even though I treated it the way I do all my other systems. My freaking SNES still works, but the PS2 can't work for me?
Still doesn't defeat that fact that Sony installed things onto your computers... Thats bad business practice. They also stole the rumble technology, not very good Sony!
Philips is better, and their stuff doesn't break down on me. My family has this 50" big screen TV that was givin to us, the thing is like 15 years old and still works fine, but our old Sony Tv broke... Why is that? Sony doesn't make quality products. This isn't a fanboy rant, it's someone being disappointed in how blind the mass is.
Jago @ Mar 30th 2006 2:52AM
As for this "root kit" issue...sure all us tech geeks know about it and understand it but some of you guys fail to realize that most "average joes" won't know about this.
EdZ @ Mar 30th 2006 2:54AM
How the heck did BOSE (Buy Other Sound Equipment) come in first? Who on earth did they actually survey?
Enigma @ Mar 30th 2006 2:56AM
#31
I agree. The "root kit" did effect my trust towards them. I dont buy much music CDs anyhow so I am not too concenred, but their company SOE and the "root kit" definately effected how I thought about them, big time!
It still may not stop me from buying the PS3 (all those bells and whistles sound so good), and the third party developers that will make games for it, and some of Sony's first party games like God of War, Gran Tourismo, Toursist Trophy, ICO, Shadow of Collossus are yummy to boot.
Just as Nintendo's shady past wont stop me from buying the Revolution.
But my trust has definately taken a hit with the "root kit" fiasco, and what SOE has done. But a compnay made up of tons of devisions, I wont hold the Music industry side, or the MMORPG side against the SCEJ/SCEE/SCEA side for the PS3.
Besides, it is the only thing besides the PSP that I buy of Sony. TVs I would rather go with Samsung (SXRD by Sony is the best but too expensive) and LCDs I would rather buy Dell. But things can change down the road.
Jago @ Mar 30th 2006 2:57AM
@ JoeFu:
That may be your experiences but there is ALWAYS going to be someone who has had the opposite experience. So instead of arguing about what's good and whats bad just state what has/hasn't worked for you and leave it at that. Saying that ________ sucks b/c something they made that you own broke is pointless.
RevJonathan @ Mar 30th 2006 2:59AM
#34
That was my point, I could've said it a bit better. If you mentioned (or explained to someone) the root kit, then I bet the numbers would change. I like Sony, all my TVs (save one) have been Sony sets (and all my Playstations were made by Sony too hahaha), but #3? Nah.
mirobin @ Mar 30th 2006 3:00AM
If there is anyone here who thinks that "high end" Bose speakers sound good, do yourself a favor and listen to a pair of B&W DM602s in a real home theater/audio store...
If you actually paid money for Bose equipment, you will weep at how much money you wasted on that crap ...
Enigma @ Mar 30th 2006 3:06AM
#33
Saying Sony "stole" the rumble idea, is like saying people stole the idea of the "car" from Henry Ford.
Get over it.
Nintendo stole the idea of "video games" from Atari which stole it from Baer.
Stop the madness!
Sony's failure rates are no more than any other company, they just have a LARGER MARKET SATURATION. So it is talked about more.
Do a little research.
RevJonathan @ Mar 30th 2006 3:10AM
36
I'm gonna buy all 3 anyways (making too much profit from selling 360s to keep one), so everyone's a winner in my book.
So, I agree, these numbers don't really effect sales, but its fun to speculate.
D dogg @ Mar 30th 2006 3:26AM
This is BRAND loyalty and trust, not CONSOLE loyalty and trust.
Seriously, you can tell by writing style and thought process who has the mentality of a teenager and who doesn't. Don't argue with an idiot, they only lower you to their level and then beat you with experience.
Why the author even put this on a GAMING blog is beyond me... maybe because Nintendo was mentioned and they're solely a gaming company.
If you wanted a GAMING brand survey, you'd need the gaming BRANDS... Nintendo, Xbox and Playstation. THAT would be an interesting read.
Probot @ Mar 30th 2006 3:30AM
#43,
"Sony's failure rates are no more than any other company"
What other company lost a lawsuit because of faulty lasers in their consoles? The Disc Read Errors were a real problem for Sony, though they aren't that big a deal now.
"Nintendo stole the idea of 'video games' from Atari which stole it from Baer."
Actually, they both stole the idea of "video games" from Baer and they both were taken to court and they both had to pay the licensing fees. Sony stole the specific technology for force feedback and they got sued for it. Considering they are so concerned with DRM in their own property, you'd think they'd respect the property rights of others.
JoeFu @ Mar 30th 2006 3:32AM
#36. Jago
Yeah, I know that, but it's just that it's consistantly their things that are braking. I have known many people who have also had a broken PS2 or something else that was faulty.
Also, I do know about the "stealing" thing and while you list those other examples Enigma, those were taken to court too, and while I do think its unfair that the father of video games is really unknown to most people, yeah, people need to get over it. Sony lost the lawsuit, hitting them harder in the trust department. The root kits don't help their image either.
THIS IS NOT A FANBOY RANT! I'm just tired of Sony getting credit for the bad things they have. I know most products do have something faulty with it, but it just seems that every Sony thing I have bought, not you guys, ended up being a piece of junk, while my other things have continued to work fine. I have an offbrand CD player that someone gave me and has taken falls and it survived longer than my CD player I had bought that was a Sony.
The only thing I do hope is for Sony to fix their problems before hand.
The PSP was faulty when it first launched. Kutaragi believed that the square button was the way it was, and they weren't going to change it because it was a piece of art or something rediuclous like that. They even knew it was faulty, so why didn't they fix it? They only fixed it after people started complaining about it. It's things like that that make me don't like their business ethics and make me not trust in them.
I just hope with the money I put into the PS3, that it will be a fine piece of machine and work the way it's supposed to... without "Disc Read Error"s popping up every time I turn it on.
SpeedoSac @ Mar 30th 2006 3:34AM
I'm surprised Tivo is up there. I heard that company supports hate crimes.
lerO laroM
JRM @ Mar 30th 2006 3:39AM
What's the point of this graph? Nintendo is not going to be anywhere close to #1. They just make videogames, all the other companies listed are multinational home electronics manufacturers.
You need to ask gamers in the context of gaming companies to get any accurate listing between MS, Sony, and Nintendo--and even then, it would suffer from fanboyism.
RevJonathan @ Mar 30th 2006 3:44AM
I'll agree that Tivo is by NO means trustworthy, I mean c'mon those guys are notoriously dodgy.
I take solice in the fact that though the tech is cool, Tivo will be dead in about 3-5 years.