It's not a video game btw. There's no goal for winning or rather you can't win. but win the love of a simulated dog. (like Animal Crossing, The Sims, etc)
I can't be the only one who thinks all of these web comics lampooning the video game biz are not funny at all. I mean we all love a good Dynasty Warrior joke, but has one ever made you laugh out loud? I think people like them because they get to pat themselves on the back for understanding that oh so delicously ribald jest at Ridge Racer- like some kind of geek street cred.
Not all comics have to be 'funny'. Most political comics are designed to get you to think. This one is no different. Finding entertainment from playing with virtual puppies says a lot about humankind, especially when compared to finding entertainment from killing virtual hookers.