Marketing games on a college campus

While the majority of college jobs center around the food industry (waiter/waitress, cook, bartender, etc.) or school-related services (campus bus driver, tour guide, nude model for the art school), Erin Lindsey found a way to combine her love of gaming and her love of disposable income into one profitable career. As SyncGaming reports, Lindsey, a senior Graphic Design major at the University of Georgia (the college I call home), landed a job doing on-campus promotions for game companies.

A.D.D. Marketing & Advertising, a firm whose mantra is "consumers have short attention spans, communicate wisely," flew Lindsey to Los Angeles, sat her through a few educational seminars, let her demo some of the latest releases from Activision, introduced her to the games' developers, and sent her back home with a bevy of game-related promotional material ... not to mention around 20 copies of each title (X-Men Legends 2, Call of Duty 2, and Tony Hawk's American Wasteland). Over the last few semesters, Lindsey has been setting up game tournaments and other promotional events to highlight these games and -- of course -- give out all those games, T-shirts, stickers, and posters that she was given.

This semester, Lindsey's new client is none other than Sony, and her objective is to publicize and promote PSP's SOCOM: Fire Team Bravo. Here is to hoping pigs fly and Sony gives her a few PlayStation 3 consoles for me to steal demo. For those of us still in the world of academia, what (if any) game companies have sought to promote at your college?