If you live in New York City, you'd best be on the lookout for decrepit looking, stylus-wielding strangers who
may challenge you to a Sudoku puzzle just as you're biting into a Starbucks bagel. Apparently, an ad agency is
recruiting and paying people to scurry about the streets of New York and show people Nintendo's "new game for
older people"--most likely Brain Age given the Sudoku mention and the fact that it's the only game likely
to get away with an older marketing street team. After all, a creepy 30-something stranger suddenly sitting next to you
and urging you to check out Super Princess Peach is a bit creepy. So, if you look about 30 years old and are desperate to make $20 an hour, you may be well on the way to starting your Brain Trainer career. It looks like Nintendo is really going after that mythical non-gamer demographic, no doubt hoping to recreate Brain Age's massive success in Japan. I'm not sure how well this particular marketing strategy will work, but don't be surprised if you hear more people in Manhattan randomly shouting "BLUE!"
Check out the full Myspace bulletin (use BugMeNot if you don't have a login) for more information by clicking the "Read" link.
[Thanks Michael!]
