Three can be a crowd, but one hundred can be a flash mob—assuming you're hip to trendy forms of mass expression
and willing to coordinate ahead of time.
Sal "The Man in the Orange Hat" Picataggio,
loved the "banned" (for viral marketing hype purposes) subway gunfight
commercial so much, he decided to recreate it on the University of Florida campus with a small army of his closest
friends. Luckily Sal is founder of the UF Flash Mob, which means he has experience when it comes to confusing innocent
bystanders. "Like any good flash mob," says Sal, "the bystanders had no knowledge of this before hand
and as soon as it was over, we left no trace..." Nicely done.
Somebody at MS must be congratulating
themselves over the effectiveness of that bangin' spot. First it gets conveniently tagged as "banned," which
always gives your viral campaign that Faces of Death edge. Then it inspires an authentic homage among members
of target demographic. According to the self-proclaimed inventor
od the quiki-crowd phenomenon, flash mobs (dictionary definiton: “a public gathering of complete
strangers, organized via the Internet or mobile phone, who perform a pointless act and then disperse
again.”) are, like, so 2003. But he's just pissed that corporations have appropriated his "metaphor
for the hollowness of hipster culture" for gauche marketing purposes. Sorry dude. Where marketing ends,
fanboy love begins.