The idea of booth babes who are fanatical gamers
isn't a new one, but the booth babe cliché tends to overlook the fact that becoming a babe
is one way for gamers to
get into E3. With a clampdown on the amount of flesh on show at this year's
, companies are looking for a few other ways to give their booth -- and its attached babes -- the edge.
An interesting marriage of ideas is to employ girl gaming clans as "totty with triggers" -- a booth
attraction that appeals on multiple levels. Arguably, that's what Ubisoft's "Frag Dolls
" team is all
about, but the Dolls won't be alone at E3 this year. g0d (girlz of destruction) will be bringing their VIA-sponsored
" to the show floor, and the PMS clan
will also be sending
members to E3 to work for various sponsors.
There is a difference between groups which were set up
specifically by one company, or which formed in order to seek sponsorship
and those which came together naturally -- though on the show floor, that's less apparent. Clans like g0d and PMS are
becoming famous, and attracting sponsorship now, but they formed for fellowship rather than financial gain. With
professional gamers in general getting more exposure
days, it seems that the gender of all-girl gaming teams makes them an immediate hot prospect to replace the
stereotypical eye-candy booth babes.