Combining instant messaging with games seems to be
a magic formula for Xfire. The popularity of the program
unnoticed, and today Viacom -- which operates the MTV brand -- announced the acquisition of Xfire, Inc for $102m.
Not bad for a company with a free product and "no desire" to advertise. Xfire joins Viacom's other
gaming assets Neopets and GameTrailers, both of which continue the "gaming community" theme, which means we
can guess at MTV's plans for the future. They want gamers, whole communities of 'em, to extend their reach to those
disaffected generations who shun the TV for games. Either that, or they've a nefarious plan that involves an evil robot
gamer clone army -- you decide.
[Update 1 - fixed typo, thanks SeNiLe]