- how they think it's pronounced
- what type of product they think it might be
- once
they're told that it's the name of Nintendo's next-gen console, what their immediate reaction is.
Female, aged 30. From Hong Kong.
Q: How do you pronounce the name?
A: "Wee" (got it first time)
Q: What does this name make you think of?
A: A urinal? Candy? It's kind of trendy, kind of modern. Maybe a trendy urinal? Maybe a sporting goods product? Maybe something that goes fast, like rollerblades? Probably a product for little kid because it's simple and very simplistic.
Q: What if I told you it's for a games product?
A: Games are supposed to be complicated. I wouldn't have guessed that.
Male student, aged 19. Savvy gamer from Derby, UK.
Q: How do you pronounce the name?
A: Why? or Wee?
Q: Lets say this is a product of some kind. What type of product does it make you think of?
A: Possibly a shower gel or some type of cleaning product.
Q: It's actually the name of Nintendo's next-generation games console.
A: Yeah? But that name doesn't sound anything like a games console!
Female student, aged 19. Casual gamer from Sheffield, UK.
Q: How do you pronounce the name?
A: Weeeeeee!
Q: Lets say this is a product of some kind. What type of product does it make you think of?
A: Chocolate.
Q: What would you say if it's actually the name of Nintendo's next-generation games console?
A: Hmmm, I think it'd sound good as a chocolate bar.
Female student, aged 18. Non-gamer from near Coventry, UK.
Q: How do you pronounce the name?
A: Wee.
Q: Lets say this is a product of some kind. What type of product does it make you think of?
A: Nothing. It doesn't sound like a product of any kind.
Q: What would you say if it's the name of Nintendo's next-generation games console?
A: Oh right, well it sounds a little silly.
Female student, aged 18. Non-gamer from London, UK.
Q: How do you pronounce the name?
A: The same way you'd say why.
Q: Lets say this is a product of some kind. What type of product does it make you think of?
A: A no-name car audio CD player.
Q: What would you say if it's actually the name of Nintendo's next-generation games console?
A: Wiierd.
Male student, 18. Savvy gamer from Norfolk, UK.
Q: How do you pronounce the name?
A: Wee.
Q: Lets say this is a product of some kind. What type of product does it make you think of?
A: A product you say? A physical product, hint hint? Seriously, probably something to do with Wikipedia or some kind of athletics gear.
Q: What would you say if it's actually the name of Nintendo's next-generation games console?
A: Grrreat! [pronounced in a heavily sarcastic manner]
Male student, 19. Casual gamer from Lincoln, UK.
Q: How do you pronounce the name?
A: Wee.
Q: What does this name make you think of?
A: Japanese? It sounds small, maybe a gadget.
Q: What if I told you it's for a games product?
A: Yeah, that makes sense. It doesn't surprise me.
Male student, 19. Casual gamer from Birmingham, UK.
Q: How do you pronounce the name?
A: Like why.
Q: What does this name make you think of?
A: World War II, the name "will".
Q: What if I told you it's for a games product?
A: That's logical, but I think the two letter "i"s make it seem like it's roman numerals.
Female student, 19. Non-gamer from Hull, UK.
Q: How do you pronounce the name?
A: Wee.
Q: What does this name make you think of?
A: A cleaning thing.
Q: What if I told you it's for a games product?
A: Actually, yeah! That makes sense.
Female student, 19. Non-gamer from London, UK.
Q: How do you pronounce the name?
A: Wee.
Q: What does this name make you think of?
A: A cleaning agent.
Q: What if I told you it's for a games product?
A: Uh, it sounds "wampy". Stupid.
Male student, 19. Savvy gamer from Lincoln, UK.
Q: How do you pronounce the name?
A: Like why, I think.
Q: What does this name make you think of?
A: It sounds like a Chinese name or some sort of code.
Q: What if I told you it's for a games product?
A: I'd associate it with Wifi or a video game, not a console.
[Update: fixed annoying typo.]
