Paris Hilton creates a mob scene [update 1]

While we wouldn't exactly call ourselves fans of the hotel heiress, we have to admit that we were still intrigued by the idea that Paris Hilton would be making an appearance at E3 to promote a new game with her name splashed all over it: Paris Hilton's Jewel Jam. We stopped by the Gameloft booth to see it all go down. Er, you know what we mean.
Paris was scheduled for her appearance at 2:00 PM, but when we walked by her spot in front of Gameloft at 12:30, there was already a line of fans waiting to get her autograph. Media was at least three deep in front of the ropes. Most of the media mob were there for Paris though, not for E3. Entertainment crews wanted a shot of her before she was to be whisked away to a launch party in Bel-Air for Roberto Cavalli's new line of designer vodka. ESPN was there because Paris Hilton is dating Matt Leinart.

The display on the wall showed the game, called Jewel Jam. When we asked the PR firm about the game, they didn't know how it worked. An entertainment reporter next to me asked the PR Firm if they could get a shot of the box that the game comes in. He said he would check on it. Was it mean of me to not let them know that Jewel Jam is a mobile game?

For some reason, the event staff had to call in about a dozen of the LAPD for support. A couple of Joystiq-ers mentioned that they were re-directed on their tour of South Hall because Paris needed a 100-ft radius of clear space around her.

She showed up almost an hour after her scheduled appearance. She said whispered a few words like "Hello" and "Thank you," into the microphone and that's about it. Oh yeah, and apparently, she didn't read the wall behind her that said the name of her game is Jewel Jam.

We snapped a few photos then went off to more interesting things around the West Hall. Like Nintendo.
[Update 1: corrected a typo.]





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Reader Comments (Page 1 of 2)
Markster @ May 12th 2006 1:08AM
Wow...
um...
pointless?
shaoron @ May 12th 2006 1:15AM
an hour late, a relatively NOT NEW game for mobile, LAPD and a 1ft radius of free space for her...
WOW! That was a complete waste of time and resource!
Murc @ May 12th 2006 1:17AM
yeah...not much point to that...
But her name alone draws more press...as if E3 isn't allready known very well world wide.
But on the plus side...her boobs looked superb. ;)
Lovey Dovey @ May 12th 2006 1:17AM
The fact that Paris Hilton is a celebrity makes me loose faith in man kind :(
Isn't E3 closed to the public. Who else would be there, other than journalist.
shiberving @ May 12th 2006 1:18AM
This blog post and everything surrounding her appearance represents everything that is wrong in America. come on joystiq. you can do better! file this under... WGS?! (who gives a s**t)
Lovey Dovey @ May 12th 2006 1:21AM
Did she bring her PSP with her.
Andrew @ May 12th 2006 1:21AM
It hurts me that people like this win at life.
SetupWeasel @ May 12th 2006 1:23AM
Did she do "Blue Steel?!"
MaEso @ May 12th 2006 1:33AM
Fuck Paris Hilton
MaEso @ May 12th 2006 1:34AM
Fuck Paris Hilton
Madster @ May 12th 2006 1:37AM
@9
someone already did, taped it and released it on the internets.
but you already knew that :P
GamerCrusader @ May 12th 2006 1:38AM
Its times like this I'm glad that I am a Canadian. Here in Canada Paris Hilton is literally just a face. And not even a face that we care much for.
stiill @ May 12th 2006 1:53AM
"Fuck Paris Hilton"
Way ahead of you, dude.
YouWantHowMuchForAPS3?!?!?!? @ May 12th 2006 1:58AM
Hey GamerCrusader...STFU. Nobody give's a $h!t about Canada.
V1L3 @ May 12th 2006 2:01AM
I'd rather touch my DS.
At least that wouldn't give me some kind of venereal disease.
James @ May 12th 2006 2:08AM
All of you would hit that just so you can tell all of your buddies that you had one night in Paris.
ParisHasHerpes @ May 12th 2006 2:15AM
First of all does anyone else notice that girl's eyes are a little fucked up? And also there's only one kind of technology that girl is interested in I'm sure.
Furthermore my friends we all know that she is human refuse and utter trash. I mean the girl makes Brittany Spears look like less of a whore. Come on!
I fully support the "Kick Paris' ass to the curb" campaign. I heard she has an STD of some kind. Which made me laugh, and then remember I don't really care.
Mike Abundo @ May 12th 2006 2:17AM
Expensive, fan-disengaged traditional models may attract nongaming mobs for a moment, but it's the gamer babes who keep gamers interested.
Mike Abundo @ May 12th 2006 2:18AM
Expensive, fan-disengaged traditional models may attract nongaming mobs for a moment, but it's the gamer babes who keep gamers interested.
ParisHasHerpes @ May 12th 2006 2:18AM
That girl's eyes are fucked up. Along with pretty much everything else about her as a person. She's living proof that you can still be a whore even if you don't need the money. What a complete piece of human refuse.
jadenguy @ May 12th 2006 2:18AM
true story: my ds could. long story short, never fly on american airlines wearing a fedora.
unrelated: i HATE paris hilton. she is the worst waste of humanity ever. she sucks up air that other people could be using, she spreads misery with her presence, and she screws up everything she's ever around, so now i hate videogames. i'm just tired of her sucking, spreading, and screwing. she's the worst human alive, and the fact that some producer wants to make her mother teresa makes me lost all faith in humanity, too. i don't know that i could restrain from strangling her if i ever saw her, and her eye looks funny. WHAT'S UP WITH THAT EYE, PARIS? god. i HATE her. seriously. WHY WHY WHY?
man, the fbi is so TOTALLY gonna come here and arrest me.
Mike Abundo @ May 12th 2006 2:23AM
I'd do her. But I wouldn't buy a game from her.
Zell @ May 12th 2006 2:25AM
Ugh. Just... ugh.
Patrick @ May 12th 2006 2:31AM
jadenguy deserves a few stars for that comment.
Justin @ May 12th 2006 2:33AM
Flat ass Paris Hilton is too FAKE and SKINNY for me. E3 is not the place for her, she sould be somewhere, drinking and s*****g some'.
elementalwinds @ May 12th 2006 2:34AM
watch what you rant the CIA's watching.
EJFLEX @ May 12th 2006 2:34AM
I wonder how long it will take before her face falls off from non stop plastic surgery.
Justin @ May 12th 2006 2:56AM
Well said jadenguy .. !! But even so there are people who find her 'attractive'
Jane @ May 12th 2006 3:01AM
Paris who? lol
Jane @ May 12th 2006 3:05AM
Its not her to balme because she is just stupid!
Jappleng @ May 12th 2006 3:11AM
"Touching is good!" NO! NOT YOU PARIS HILTON! Quit that!!
cole @ May 12th 2006 3:30AM
I'm workin' at the PH game at Gameloft. And now it's not called anymore Jewel Jam but Paris Hilton's Diamond Quest (the final name is not sure). The scope of this game is to create combos (>3 gems) to explode..
rob @ May 12th 2006 3:31AM
i dunno why, but i really wanted to see her. i have never seen a pornstar in real life.
chutney ferrett @ May 12th 2006 3:38AM
am i the only bloke who thinks she looks like a dog?
James @ May 12th 2006 4:09AM
I'll hit that with about 12 layers of condoms. Maybe I'll just hit that with the wiimote.
Mike Abundo @ May 12th 2006 4:51AM
James, you've just created the first adult game concept for the Wii.
jadenguy @ May 12th 2006 5:05AM
yeah, i used to have 3 stars but then i'm almost positive i lost them for disagreeing with one of the bloggers and have lost the ability to descriminate between an insightful post and my own paranoid rants of hate. and paris hilton is the only human being i can say i actually hate. but thanks for the support Pat!
Kylara @ May 12th 2006 5:33AM
I'm surprised this article doesn't mention that she apparently introduced the game as Diamondquest, rather than Jewel Jam..
Meaning she really is just as smart as everyone has always thought she was.
Neil @ May 12th 2006 6:06AM
http://www.digitalspy.co.uk/article/ds32857.html
docLEXfisti @ May 12th 2006 6:22AM
I saw her live in Ischgl / Tyrol 2 weeks ago where she promoted a Prosecco drink in a can . . .. although she always attracts a lot of people (even over here), she is definitely one thing - overrated.
can't wait to her songs from her album - sure worth some couple of laughs :)
greetz from Vienna
Moogle @ May 12th 2006 6:32AM
Am I the only one that finds her face unappealing? I mean, aside from the vacant stare, skanky aura, and makeup you could scrape off with a quarter, I just don't think she's a pretty person. Maybe it's just her cheeks and jaw line... Not that I'm saying she's ugly, but I wouldn't date her even if she were some random girl on the street. (I definitely wouldn't touch her as the celeb she is now.)
Moogle @ May 12th 2006 6:33AM
Nevermind, it just occured to me, I don't think anyone ever looks at her face. *rolls eyes*
Nick Spacek @ May 12th 2006 6:36AM
Has there been any media coverage of E3 because of her appearance, or were the ones there already going to be doing the show anyways?
On a sidenote, how do you people (who are flaming Paris) justify acting that way? Can you honestly say that if you had a audience of thousands in front of you, and you were giving your opinion of her in front of them, that would say/act the same way? Would you be screaming your CAPS?
I think if you did, a large portion of the people would think you were insane. Or had anger issues. Or something.
I'm not trying to defend what she's done (and I don't pretend to even know most of it, I'm one of those Canadian's nobody cares about). Some of you act like the pornography tape she made is worse than other celebrities who may have done so as well. Just because she profited off its release, well maybe they were just going to release it anyways.
But besides that, I'd say it's safe to say we've all done things that we're not very proud of. To paraphrase: how about instead of trying to take the speck out of her eye, you work on getting the plank out of yours.
Nick
mud3000 @ May 12th 2006 6:58AM
Why was Paris Hilton there? Because shes the closest thing to a cg girl they could find? thats right.
Austin @ May 12th 2006 7:01AM
The reason people hate her isn't that she's an idiot or she's a whore, but more of the fact that she lives a life of privilege and does nothing to deserve it. She does no charity work, much like most rappers. She does nothing to help others, and with the million upon millions of dollars her family has, she spends her time sleeping with as many men as possible, and being a complete retard. She's one of the worst examples of an American that have ever walked the Earth. She proved this when she couldn't remember the name of her own game, something that would get anyone else in the torn a new asshole, but because its Paris Hilton, people are gonna let it slide.
Jim @ May 12th 2006 8:58AM
11. "Fuck Paris Hilton"
I would advise you not to take that action.
Shad Genki @ May 12th 2006 9:06AM
Yeah, my man-tits look good in a pushup bra too. Other than that she looks like an anorexic Cabbage Patch Kid. People who want to have sex with Paris Hilton obviously have never slept with a quality woman before. And I saw that sex tape of her...she's garbage.
shivr @ May 12th 2006 9:10AM
I beleive most people dislike her because shes a self made/bought celebrity, mostly making herself famous and appealing by use of her (parent's) money and not through any skills of her own (acting, modeling, etc.) I know thats why I dislike her, at least :)
Is it just me of is really into video game media events? She's been photo'd with PSP, DS, xbox 360... I'm almost certain she'll be seen with a ps3 launch console later this year. Are the companies paying her or does she enjoy shiny electroncs or (gasp) gaming itself?
JodyAnthony @ May 12th 2006 9:22AM
"jadenguy deserves a few stars for that comment."
No, jadenguy deserves some intense psychotherapy for that comment.
Nick Spacek is the only commenter that has made sense.
How do you people justify having such searing hatred for someone you have never had any contact with whatsoever? because she's popular? because people find her attractive? because some people - god forbid - are actually interested in her?
Who cares if she had sex on camera, who cares if her name is on some go-nowhere game. it isn't going to change your life one bit. so having terrible hate for her is pretty rediculous.
Force @ May 12th 2006 9:31AM
OMG Paris Hilton what a joke! read this! "After arriving later than scheduled, Hilton spoke to the crowd of fans and press waiting for her but referred to the new game by the wrong name. According to Forbes, she said: "I'm really excited to have my new video game, Diamondquest. Thank you all for coming, and you can download the game."
HAHAHahahah! Stupid and Fugly! I?m sorry if I am a bit harsh but dam how can u forget your games name! I mean doesn?t she care!!?? She obviously only cares about the fame!! Waste of Money and Time!