According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business.
The survey also looked at attitudes to in-game advertising
amongst heavy and light gamers. Heavy gamers are more familiar with the concept of in-game ads, and are also more likely to buy products advertised in-game. The conclusion across all types of gamers leans towards the inevitable -- in-game ads will be a feature of the future.
With only 800 gamers surveyed, a larger segment may produce vastly different results, but these statistics are encouraging for firms like Microsoft's Massive
who are working within this market.