Sony expects gamers to "Play Beyond" $599 [update1]

by Blake Snow on May 23rd 2006 6:00AM

At this year's E3, Sony displayed their "Play Beyond" ad campaign with several massive banners. After announcing the PS3's price point, we'd like to modify that campaign: Play Beyond $599. In essence, Sony expects gamers to spend $1 more than $599 for their full home console gaming experience. Don't get us wrong, we like the PlayStation franchise just as much as the next guy. Who wouldn't being that both the PSX and PS2 contained arguably the largest gaming library for the masses over the past decade. But we're still not thrilled with idea of paying $600 to continue the trend.

You're out of touch with your customer base, Sony. Your current arrogance could be likened to that of Nintendo's circa 1995, hot off their decade of home console dominance. We, a collective gamer nation some millions strong, got you to rethink your PS3 controller (not sure if your "redesign" is much better, though), and now we'd like you to reconsider your exorbitant $600 PS3 launch price. Get to it!

[update 1: word correction]

Tags: E3, PS3, Wii, Xbox-360

Reader Comments (251)

I don't think Sony is out of touch with their customer base with PS3.
I've ordered one (for gaming mainly, the rest is bonus), my brother has ordered one (for Bluray and Super Audio mainly, the rest is bonus).

What you people got to remember is that; Sony dosn't aim to create a game-console, they want a PS3 in everyones living rooms, and they want everyone to use it for everything (GGames, Music, Movies)..

I do believe that alot of games will take advantage of the extended diskspace Bluray delivers, and I believe alot will not take advantage of the extended space.
But atleast the consumer have a option to buy a system wich gives us that, wich we would not have for many years if Sony didn't produce it.
If you cannot afford it at launch, buy a cheaper system.
Stop complaining over that the features we get on the market is too advanced, buy it when you want it.
I want PS3 with the current features, I do not mind paying 600$ for it..

How many car-magazines do you see complaining that BMW dosn't downgrade their cars to be in the same price-class as Opels?

There is a market for 3 different consoles of a different brand, however there won't be a market for 3 identical consoles of a different brand. :-/

Fanboy'ism is OK, but I think this anti-Sony thing has gone to far now.
Clearly DVD is cheaper than Bluray, that dosn't mean there isn't a market for it.
And who knows, perhaps Bluray will also have cheap games, the Bluray movies are atleast cheaper than HD-DVD at Best-buy checkout, even tough everyone is saying HD-DVD is cheaper.. :-/

Just my 5 cents, see you playing Motorstorm. :P

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