Infinium's name is now Phantom Entertainment

by Conrad Quilty-Harper { Jun 1st 2006 at 4:55PM }

Infinium, the company that didn't bring us the Phantom game console, has changed its name to Phantom Entertainment. Now, I'm not an expert on brand recognition, but renaming your company so it's even more closely associated with a product that has topped vaporware charts and was founded by a person that has been accused of pumping stock doesn't strike me as a good move.

Talking of the pump 'n' dump accusation that has been levied against former Infinium CEO Tim Roberts; xantar over at The Gaming Hobo spotted an amusing little snippet regarding the Securities and Exchange Commission's investigation into Roberts. Apparently the fax that provided evidence that Infinium was pumping stock was sent to the commission's California office, making the SEC one of the one million recipients. A tip to any budding fraudsters out there: if you're gonna try and run up stocks so you can sell them at artificially inflated prices, don't notify the authority responsible for cracking down on such illegal activities.

Tags: accusation, Infinium, Infinium Labs, InfiniumLabs, Phantom, Phanton Entertainment, PhantonEntertainment, Pump and dump, PumpAndDump, SEC, The gaming hobo, TheGamingHobo, Tim Roberts, Timothy Roberts, TimothyRoberts, TimRoberts

Reader Comments (Page 1 of 1)

jaemz @ Jun 1st 2006 5:00PM

This comment from the Gaming Hobo site says it all:

"Perhaps someone should give Tim Roberts a Ferrari Enzo and see what happens."

smitty @ Jun 1st 2006 5:08PM

This is such great irony. Brilliant really!

more coverage here

http://ibloggedthis.com/2006/05/30/infinium-labs-changes-name-to-phantom-entertainment/

and here

http://www.dslreports.com/shownews/74924

Judd @ Jun 1st 2006 5:22PM

If Phantom actually had fanbase the comments section would like this:

Joystiq you are so biased. All you ever do is favor Sony/Nintendo/Microsoft. Phantom is obviously the best system and anyone who disagrees with me is clearly gay. PHANTOXWII60 4 LIFE.

don_sf @ Jun 1st 2006 5:28PM

i hate the phantom so much, the best consoles are ps3 and wii.

one of the biggest reasons of why consoles are better than pc is because you go into a shop, you buy a game, put it in and play. with pc you have to install it, button configure, display settings. and it might not even be compatible with your pc because its quite old.

Jellodyne @ Jun 1st 2006 5:47PM

Hate? Can you hate something that doesn't exist? You might as well hate the easter bunny or Santa Claus. Or the square root of -1. Actually, feel free to hate that last one.

Tim @ Jun 1st 2006 5:52PM

I'm sick of your propaganda, Jellodyne! Everyone knows there's no such thing as a negative number!

seifer @ Jun 1st 2006 6:42PM

/watches a tumbleweed roll by.

The ZeroCorpse @ Jun 1st 2006 9:57PM

Is nobody noticing?

Their name is "PHANTOM ENTERTAINMENT"!!!

Could they make it any more clear that they're a vaporware company by naming themselves a variation of "NON-EXISTANT ENTERTAINMENT"???

Apparently, they'll have to rename their company "No, Really, We Don't Plan To Release A Game Console, Ever, This Is Just An Investment Scam, Inc." in order for people to realize that they're NOT A GOOD INVESTMENT!!!