You've no doubt heard about the reality-check coined by Niall O'Hanrahan of Sony Ireland. If you haven't, let's recap.Sony execs have been tripping over themselves since E3 trying to cover ground. They've gone so far as to call the PC out and, to a lesser extent, lead the press on an anti-Sony campaign thanks to many a fallible quote. In the face of a jeering crowd, they have had a large amount of blind confidence that everyone wants to get a piece of.
Now, arguably for the first time, a Sony executive is owning up and saying what needed to be said: "We have a marketing challenge from now until launch. This is not a done deal. It will require a lot of effort from us. ... We would never say we cannot fail." This is definitely a big contradiction to what we've been hearing from other Sony cheerleaders. If they had just leveled with everyone like this in the first place, it would have saved them truckloads of grief. Now it's time for Sony to take a different angle on the PR since they have our attention.
