ATI, makers of whiz-bang video cards and such, announced today that their H.264 decoder has been chosen for the 360 HD-DVD drive. The decoder will use the 360's GPU to aid in video playback."To enable the smoothest H.264 video playback possible, the ATI decoder technology makes use of the Xbox 360's graphics processing unit (GPU) to accelerate video processing. The unified shader design of the GPU enables high-end processing techniques such as comb filtering and automatic gain control to ensure that video artifacts such as blockiness or color bands don't disrupt playback."
Well, that's just swell. Any videophiles care to discuss this development? Hit the read link for more marketing gobbledygook than you can shake a stick at.
[Via HD Beat]

