Sony is still the #1 brand, seven years in a row
According to the annual Harris Poll of "best brands," Sony has taken the top spot for the seventh year in a row. In fact, since 1996 Sony has been the number one brand nine times, losing only twice to Ford (1997 and 1999).The poll was conducted online, with 2,351 U.S. adults asked to name the best brand, unaided and without a list of brand names present. While not directly about video games, we'd be hard press to say the PlayStation brand contributed nothing to Sony's success.
How does this bode for the PlayStaion 3? Well, Sony has its brand name that should help compensate the high price, but this poll also makes no assumption as to consumer's knowledge about the company. What will be interesting to see Sony's position on the list next year, seeing as some countries seem to be losing faith in the next-generation PS model.
Microsoft, who was in the top 10 last year, dropped off the list this year.
[via 1UP]
Reader Comments (Page 1 of 2)
[-Z-] @ Jul 13th 2006 6:32PM
With the brand name, of course they can justify PS3 as luxury entertainment system. But in order for them to become the market share leader, that's another different story. They need to lower their prices after their launch in order to remain their reign.
darryl @ Jul 13th 2006 6:36PM
Commence Sony bashing, in 3... 2... 1...
iceatcs @ Jul 13th 2006 6:39PM
I love sony so much.
Even I have "Sony" tattoo on my forehead :)
Jim @ Jul 13th 2006 6:43PM
Well, Sony wouldn't make my top 10 list.
How can they be before Nike, BWM, etc.etc.?
Conrad Quilty-Harper @ Jul 13th 2006 6:46PM
Sony's definitely in a great position going into the next-gen; the Playstation brand is HUGE.
http://www.joystiq.com/2006/02/24/sonys-playstation-brand-strongest-in-the-industry/
http://www.joystiq.com/2006/03/30/sony-trounces-msft-and-nintendo-in-brand-trust-survey/
Ross Miller @ Jul 13th 2006 6:51PM
Haha, thanks Conrad for your not-so-subtle reminder for me to refer to past articles when developing a story :)
Tom @ Jul 13th 2006 6:53PM
number one brand,and yet they lose money every year with exception the the ps brand.I havent bought a sony brand other than a game system in many many years,and most of thier products have been going down hill in respect to quality for quite some time.
after going through 4 ps'es and three ps2 and my sony car stereo dieing in less than a year I haven't wanted anything sony.Thats the sony brand in my eyes.prue overpriced junk.
GamerZero @ Jul 13th 2006 7:01PM
Will the PS3 succeed on brand name alone?
Doubtful.You've only got to look at MiniDisk and UMD
to know that brand name alone doesn't guarantee success.
It will succeed if the launch goes unhindered,the games are great,Bluray beats HD-DVD and everybody sells their dog to buy one.....
but I doubt it!
Indiana Jones @ Jul 13th 2006 7:03PM
my local videogame store told me yesterday that they have surpassed registered interest for pre-ordering the PS3 (with 4 months to go) than they did for the entire 360 countdown. People dont even know what its going to be like but they are flooding in their droves to get one!
Brad Lee @ Jul 13th 2006 7:04PM
Wow, thats a lot of Sony fanboys.
That doesn't really surprise me though. A friend of mine a few years back bought a Sony Viao. I bought a laptop a year before that from Dell for $1500. He also bought his for $1500, but his screen was much smaller, and his video card was half the size of mine. When I asked him why I bought the Viao, he said "Because it is Sony." When I told him he was probably paying almost $500 more just for the Sony brand name, he said "Yeah, I know."
The only other company I can think of with so many blindly loyal fans is Nintendo. How else can Mario Party and all those horrible Mario sports titles sell millions of copies? Despite the fact that the gameplay gets old in less than an hour. Of course it's because it is Nintendo and Mario. There are a lot of people who will buy almost anything as long as it has Mario in it.
Of course it doesn't stop at video games or electronics either. There are a lot of bikers out there who wouldn't even think of getting anything other than a Harley. The same goes for people who just have to buy "Listerine Mouthwash" when the generic brand is literally half the cost and is literally the same exact formula (can't hold a copyright forever).
People are pretty illogical sometimes but I think consumer loyalty is one of the strangest examples of it.
Shaymus22 @ Jul 13th 2006 7:07PM
Guarantee they won't be in the top 50 in 2007
Trae @ Jul 13th 2006 7:14PM
I like smaller screen laptops...
GamerZero @ Jul 13th 2006 7:16PM
@ Indiana Jones
"my local videogame store told me yesterday that they have surpassed registered interest for pre-ordering the PS3 (with 4 months to go) than they did for the entire 360 countdown."
You bet they did.I have ordered three PS3's myself and I intend to make a good profit on ebay too.
It will help me to buy a Wii,a slew of new titles on the 360 like GOW and BioMass and feed the family for a year.
KER...CHING!
Slartibartfast @ Jul 13th 2006 7:22PM
This just proves that people are completely retarded and love rootkits. AT&T thought so too now that all your calls and data will be routed to the NSA. Soon, we can all expect a Sony branded camera in our homes watching every move we make and the people will love it.
Conn @ Jul 13th 2006 7:28PM
I'm rather fond of Apple and Logitech.
The1 @ Jul 13th 2006 7:29PM
FORD is losing money and SONY is losing money. I guess the POLL/SURVEY only goes to people who would LIKE to buy FORD or SONY products. I think its frightning and non factual.
defferoo @ Jul 13th 2006 7:32PM
okay.... Ford was #1 on this list? no wonder the likes of Sony has been #1 for 7 years in a row....
Daniel M @ Jul 13th 2006 7:39PM
To the guy that "went through 4 ps'es and three ps2 and my sony car stereo dieing in less than a year":
I think maybe YOU might be doing something wrong.
Jackel @ Jul 13th 2006 7:40PM
It's often said that a family run business will last three generations of family running the company before it goes bust.
The first generation builds the company and makes it strong, the second makes it grow and prosper at a steadier level and the third complacent generation ruins the business.
My point is, could this also be used as a metaphor for the 'playstation family' maybe? It sounds accurate to me (certainly the PR for PS3 is complacent) and if so I doubt that the Sony brand will prosper at number 1 for long.
Having said that, I think the PS3 has lasting value and as long as Sony stick it out they should get a good return on ps3 in 3-4 years, bringing their own name to the top of that chart again.
Kevout @ Jul 13th 2006 7:42PM
This is insane,, I can think of a company that produces better quality products than Sony in every category. Canon, Nintendo, HP, Apple, etc etc etc
voice of reason @ Jul 13th 2006 7:54PM
@brad lee
sounds like you are a microsoft fanboy.
why do you have to be hateing so much on other companies. please just chill. i happen to like nintendo, much more so than sony or microsoft anyways. yet ive never ever played a mario party or mario sport of any kind, nor do i intend to. but if you are too thick to realize some of the great games that they have, then its your loss my friend.
loungemonkey @ Jul 13th 2006 7:56PM
Wow what alot of Sony haters. Get over it and move on if you dont like Sony. It isnt like they are forcing you to buy their products.
zsavior @ Jul 13th 2006 8:01PM
Anybody ever thought the obvious answer is these people are affected by advertising, and not actual brand loyaty or choice? Off the top of my head if you asked me what fabric softner I thought was great I would say snuggle, not cause I use snuggle but because of the damn bear that is associated with it. All this poll shows is that sony has affective advertising stratgies.
james f. @ Jul 13th 2006 8:25PM
I think all polls, political, consumer and otherwise, should carry the disclaimer "This poll was taken only by individuals with the time and desire to participate and do not reflect the actual opinions of real people anywhere"
ipodfanboy @ Jul 13th 2006 8:26PM
well thats mainstream Americans for yah. I noticed from the list those companies are popular with many mainstream Americans and most of those companies have at least 1 item that is popular or part of every day American pop culture. Playstation is very popular in American pop culture, Dell is easly popular they have some of the cheapest pcs on the market, Toyota is popular in America because of its low cost effecient gas usage, Coca Cola is everywhere from vending machines at schools to mc donalds, General eletric is popular very reliable home appliances still makes the number 1 bulb, Honda is another alternative for cheap low cost fuel effecient cars, Ford is one of the best American made cars, HP has been gaing ground on dell for quite sometime now, HP might replace dell as pc market leader, Kraft cheese made it to the list i dont know why, and apple is now making headway with the ipod which the ipod now adays is hugely popular because it killed the sony walkman and sony minidisc Im sure many Americans own a few or use many of those products on a daily basis. From what I can see is that from sony I own a ps2 and two sony headphones, from dell I own a pc, from apple i own and ipod nano and ipod shuffle, from GE i have thier bulbs and a GE washign machine, and i have coca cola in the fridge, all recongnizable brand name mainstream products in the eyes of Average Americans. Surprisngly Microsoft is not on the list, dont the average American use Windows each day. Motorola should have been on list easliy, Motorola new razr phones have become mainstream in America, Nintendo should have made the list with the gameboy, gameboy is still the most popular portable gaming device in America, for more popular then rival psp and sister handheld the Ds. Samsung should have made the list for having one of the best selling tvs in America. I dont know how many Americans plan to be with the sony playstation when they find out this xmas that the ps3 will cost 500-600 dollars. I guess apple will move up to number 1 next year.
Brad Lee @ Jul 13th 2006 8:47PM
@ Voice of Reason
I know this may be hard to believe, but no I am not a "Microsoft fanboy." Just because I used Sony and Nintendo as examples and not Microsoft does not immediately entitled me to fanboyism. I simply did not include Microsoft because nobody really likes MS in the first place. I mean really, how many people buy Windows because they love Microsoft? No one, in fact I'd say Microsoft is probably the most hated company in the world. Sure, there are a lot of Xbox fanboys out there, but this article was about consumer brandnames and the companies, not just a single division of a company like the XBox with Microsoft.
With that in mind, I have bought a 360 already, and I'd say I'm moderately satisified with it. There has been some good games, nothing really that different than previous generations, but the fact that I am still playing DOA4 is kinda sad. I like the game and all, but I keep going back to it moreso because there aren't enough new, good games out there yet.
And one last thing, I don't 'hate' Sony just like I don't 'hate' Microsoft and I don't 'hate' Apple. To claim you hate a corporation is just moronic. It's not like they are people or anything. I was just stating the obvious, that people get trapped in this absurd, almost religious loyalty to certain companies and brandnames that they are oblivious to the fact that another company might just have a better product at a lower cost.
It's just like shopping at Kohl's vs. Marshall Fields. They are both owned by the same company and both sell the exact same clothes, but Marshall Fields jacks up the price to make it look like a store for the wealthy, so the wealthy go and blow their money at Marshall Fields when they could have bought it for less money at Kohl's.
Another good example: Coke vs. Generic brands. I could go to the store and pay $1.25 for a 20oz Cherry Coke, or I could pay $0.75 for a 20oz generic brand Cherry Cola. It is the exact same formula. It tastes the EXACT same. So obviously I'll buy the generic brand. But there are so many people out there that will buy the Coke product just because it is Coke. This kind of consumer loyalty is just moronic. But hey, if you wanna blow your money for no reason then be my guest, but I'll be drinking Meijer brand Cherry Cola and rinsing my mouth out with Target Brand Mouthwash for nearly half the price of brandname products, thank you very much ;)
Tykin @ Jul 13th 2006 8:57PM
Really? Coke is on there?
....Really? It leaves a nasty black film on my tongue
Snap Count @ Jul 13th 2006 9:09PM
I wonder if Sony pays somebody to call the same 2351 adults every year???
I used to buy Sony when I was younger, because everone was doing it, but after stuff started breaking after only a couple years I switched. Samsung, Paradigm and Yamaha for me.
the_game_master @ Jul 13th 2006 9:14PM
This poll is great, its good to know that consumers still don't know what manufactures the best electronics. SONY :D
SAMSUNG rapes the hell out of them.
Anonymous Rep @ Jul 13th 2006 9:19PM
@GamerZero - "I have ordered three PS3's myself and I intend to make a good profit on ebay too."
I'd be interested to find out WHERE you pre-ordered your PS3's. As of earlier this week when I was in my gaming stores, they were NOT allowed to pre-order anything due to corporate policy. Since they don't know their allocations yet - and since Sony told them that if they start taking pre-orders BEFORE their allocations, then they will recieve ZERO - that doesn't sound good.
I'm not saying that to bash Sony. On the memo I saw, it stated that Sony is concerned about negative consumer feedback should the stores not have enough inventory for their pre-orders, as happened with the 360. Thus, the national chain will NOT take pre-orders yet, even though there is large interest in doing so.
What I find interesting is that, so far, I haven't actually talked to anyone who actually WANTS a PS3. They all want to buy them - so they can do exactly what you said - put them on eBay. One store manager has worked out a deal with other stores that each of them will pre-order 5 PS3's, from each others stores, the minute they become available.
As for the actual survey itself - they're asking people to pull brand names out of the air. Given that, if you walk up to the man on the street in the U.S., that it's possible that he may not know who Dick Cheney or John Roberts are - and I've heard this done on the radio before - brand surveys only show basic popularity. It's like someone saying that Ashley Simpson is the top singer in the world because people recognize her name - even if she has no talent. Or that Paris Hilton is the most famous actress - and she definitely has no talent. (For acting - I'm not going there about her other activities.)
Snap Count @ Jul 13th 2006 9:21PM
To #19
The big reason third generation companies go under is not only complacency, it is also the fact that by then alot of operations equipment needs to be replaced, because it has reached the end of it's lifespan.
If the first two generations don't invest capital and not only upkeep equipment, but replace equipment before it reaches it's end, the third generation is left to foot the bill on large capital expenses. So if all the sudden the company has a slow year, it gets hard to make bill payments.
I can think of two companies in town that are going through something similar because of this very reason.
Alex K. @ Jul 13th 2006 9:30PM
The brand doesn't matter. Nothing, and I mean NOTHING matters to video game consoles except the quality of games. The quality of games can be impacted by certain hardware differences, but when it boils down to it everything inputs into the quality of games. Brand name does not.
And don't say "well why did the Dreamcast flop? It had great games!" Well, it didn't flop. It sold extremely well. But Sega couldn't keep selling loss-leading systems because of its two previous console failures (saturn and genesis addons).
The only game console to EVER be affected by anything besides game quality was the PS2, and that's simply because of the extremely cheap DVD playback, and DVD happened to be a VERY much needed replacement of cruddy VHS technology. Blu-ray cannot make that kind of splash since #1 DVD quality is good, and a lot of people actually think that DVDs are pretty much the same as HD and #2 Blu-ray requires extremely expensive hardware upgrades just to see a difference in quality.
JJ @ Jul 13th 2006 9:35PM
Even if you buy them to sell them online... those are still bought systems in the greater scheme of things ya know?
That just HELPS sony's bottom line. FYI, because basically i dont think they care what ya do AFTER you buy it, as long as you Buy it.
JJ @ Jul 13th 2006 9:51PM
Well alex if that was true, then the PS2 still wouldnt be selling as well as it has been since, sure it may have helped in the early months, but thats hardly true now.
vaylen @ Jul 13th 2006 10:04PM
@Tykin (post 27)
I think you have Coke mixed up with Steve Ballmer the M$ monkeyboy
vaylen @ Jul 13th 2006 10:08PM
@Tykin (post 27)I think you have Coke mixed up
with Steve Ballmer the M$ monkeyboy...
Now wipe off your tongue!
Probot @ Jul 13th 2006 10:19PM
I'd be willing to wager this study shows more about what people keep near their computer than anything else.
You see your car keys and the first brand that comes to mind is Ford or Toyota or whatever. You look at your monitor and see SONY written on it and all of a sudden, that's the only brand you can think of. Soda can for Coke, ipod for Apple, etc.
I'm at a loss for how Kraft Foods get on there though. A lot of mac and cheese fans, I guess.
gjd @ Jul 13th 2006 10:27PM
@ALEX K.
I must respectfully disagree with you, I believe.
"The brand doesn't matter. Nothing, and I mean NOTHING matters to video game consoles except the quality of games. The quality of games can be impacted by certain hardware differences, but when it boils down to it everything inputs into the quality of games. Brand name does not."
I don't think it's unreasonable to let other factors influence your decision about which console to buy. The obvious things like form factor, noise, power-consumption aside, the consoles are produced by a company, and buying from that company supports it. I will not buy a PS3 because it is made by Sony. They are using the PS3 as a trojan horse, essentially, to get Blu-Ray in everyone's house, and I do not think Blu-Ray with its DRM laden technologies are good for the consumer. Currently, because of Sony's lack of respect for the consumer, it is *illegal* to watch a DVD that you purchased on your Linux computer. This is because they are so worried about piracy they have lobbied Congress to pass laws that make it illegal to break the encryption on the DVD for ANY reason, including playing the DVD without having to pay a fee (which is included generally, when you buy a DVD player, or Windows computer, but not Linux).
Furthermore, in their haste to monitor consumers, they installed a rootkit on people's computers. Because I use Linux and OS X, it was not an issue for me, but I think that was very much overstepping the bounds of reasonable behavior from the company.
"And don't say "well why did the Dreamcast flop? It had great games!" Well, it didn't flop. It sold extremely well. But Sega couldn't keep selling loss-leading systems because of its two previous console failures (saturn and genesis addons)."
I was under the impression the Dreamcast flopped. I know it's still around today, but it didn't really last long in the limelight. I do know that part of the reason it died was because of Sony's claims that the PS2 and it's "Emotion Engine" would be able to produce Toy Story 2 like graphics. I had a Dreamcast and loved it. I also bought into the hype and got a PS2.
"The only game console to EVER be affected by anything besides game quality was the PS2, and that's simply because of the extremely cheap DVD playback, and DVD happened to be a VERY much needed replacement of cruddy VHS technology. Blu-ray cannot make that kind of splash since #1 DVD quality is good, and a lot of people actually think that DVDs are pretty much the same as HD and #2 Blu-ray requires extremely expensive hardware upgrades just to see a difference in quality."
I agree here, more or less.
Greg @ Jul 13th 2006 10:56PM
2,351...Thats not even 1% of the population...Last I read in an Official status on the running was that sumsung passed sony a few years back....They are way behind in the HD era...yea and their Xplod is bested by poineer and alpine...lets see Portable music..Ipod. Batteries..uhh duracell...PC's Dell......Maybe they got it in photography...I cant comment on that So no i dont see it
And Yea I had 2 PS1 and 2 Ps2....so i agree its No.7 and i kept mine in the same place I had to used my ps1 upside down and myabe sideways....and my ps2 just stop playing dvd based media.....and i had an Xplod cdx 6600
flip screen works but the buttons dont...So yea sony to me has lost its way over the years....They lost the one edge they had portable media to apple by simply not paying attention....tsk tsk
Greg @ Jul 13th 2006 11:12PM
Reason WTf are taliking about Brad lee never ever mention ed what console or company he actually liked or disliked. He was just making a Factual observation...You OBVIOUSLY being a Nintendo fanboy....Must be bothered that you get the same rehashed crap over and over again...must not be a problem because fanboys buy it over and over again. Me myself am not a "fan" of any company I go where the Good are for the time being.
Its true people stick with they are comfortable with not necessarily whats better.
I make the system work for me...Ill let Sony MS duke it out so I can come out the winner...Because in the end its the gamers wins..For example xbox lost tons of money on it..you think i give damn, It was a win for me and that all i care about (me winning, screw the companies)..I pledge no alligience to anyone!
JJ @ Jul 14th 2006 1:47AM
I agree with ya Greg... thats why i buy all systems.
I dont like not being able to play certain games. Most of the people i know are the same way, they either have all 3 systems or 2 systems, etc.
I dont think i know ANYONE or have talked to ANYONE that only has 1 gaming system that considers themselves a gamer. Even a casual one at that.
don_sf @ Jul 14th 2006 6:36AM
its because sony's products are a sign of quality, all their products look very nice. ps1 and ps2 were the best looking, they also gave the customer features that we appreciated like cd and dvd. the psp vs ds on looks, theres no competition there. sony's products have a more equisite appeal to it. if you look at the nex gen consoles, the ps3 looks much more futuristic and sleek than the others.
whether or not you like sony or not, alot of people go into electronic shops thinking i will buy the sony one and alot of people do. sonys tvs, dvd players, sound systems, games consoles, portable music players have always been the best.
all casual and less informed people think to sony as high quality.
GamerZero @ Jul 14th 2006 8:36AM
@Anonymous Rep
"I'd be interested to find out WHERE you pre-ordered your PS3's. "
You got me!I havn't ordered one ;), although I know a friend or two who could arrange it for me but to be honest,I'm not sure that everyone will profit this time round.The price is already extortionate and I wouldn't like to risk being left with the inventory and a big hole in my wallet.
The bit about the profit and feeding the family for a year is absolutely true.....if I sold the first PS3 on ebay that is!
Sidebuster @ Jul 14th 2006 9:33AM
13."You bet they did.I have ordered three PS3's myself and I intend to make a good profit on ebay too.
It will help me to buy a Wii,a slew of new titles on the 360 like GOW and BioMass and feed the family for a year.
KER...CHING!"
I hope no one buys our ps3's and you lose your house. You fucking scalper. Your as pathetic as the ass hats that buy super bowl tickets and sell them for more. Why don't you let the fucking people who really want it bad enough to buy it on day one, buy it at the store. People like you are greedy and pathetic.
douby @ Jul 14th 2006 9:35AM
I was a big time SONY supporter 'till I read this blog:
www.xanga.com/synkro
GamerZero @ Jul 14th 2006 10:28AM
@ Sidebuster
It's sad really, that you think your so righteous.
I read about this argument many times that people shouldn't take advantage of certain fanboys.
Those that pay over the odds at launch are foolish or rich and those who have any intelligence order it well in advance anyway.
Obviously you are none of these but I don't hate you for that.
spil @ Jul 14th 2006 10:59AM
Brad, I've actually never seen a generic soda in a 20 oz. bottle before, only in 12 oz. cans.
I'm suprised that sony made the list, let alone #1. The only piece of sony hardware in my house is a
cassette sony walkman with radio. That's it.
I'm not at all suprised that Coca-Cola made it on the list, basically every American drinks it or a copy; I mean a diferent brand's unique soft drink.
*cough* Pepsi *cough*
Apple should have been on there, there are a lot of Apple fanboys (me included), not to mention everyone who has an iPod. No one really likes microsoft, they just use it, so no
suprise there.
wow I said suprise a lot
Sidebuster, you do realize that that is what all companies do to you every time you buy something, it's called PROFIT. It is a part of this strange new idea called CAPITALISM, I know this might suprise you, but right hre in America, there is capitalism. [/sarcasm]
Any way, Sidebuster, you are pretty cruel, "I hope no one buys our ps3's and you lose your house." so if he makes some money from selling a perfectly legal thing a perfectly legal way (I think), then he should become homeless."why don't you let the f$*%ing people who really want it bad enough to buy it on day one, buy it at the store" for one thing, this guy isnt going to buy every PS3 on the market, just 2 or 3 he said. ANd he isnt going to sel them for people who other wise would have bought one on day one, but couldnt because he took them all; he is targeting people who were going to buy one eventually and then their kid goes "mommy, look joystiq says there are no more ps3's left, i want one!!! WAAAAAAAAAAAAAA!!!" then she'll go to eBay and get one for slightly above sticker price.
Clint @ Jul 14th 2006 11:31AM
More positive Sony news:
Ubisoft loves the PS3 controller
by Bhavin Shah
After a number of Microsoft execs slated the PlayStation 3 motion sensing capabilities, including Bill Gates, Ubisoft's CEO Yves Guillemot has promised that many of the company's future titles will support the six degrees of freedom.
In an interview with Eurogamer, Guillemot was very confident with Sony's decision to include motion sensing in the PlayStation 3 controller. Sony unveiled the final controller at E3 earlier this month, and it looks almost identical to the DualShock 2 controller for PS2 (See PS3 Gallery)
"We were so happy to see that Sony was taking that direction - we think it will help to have a better experience so we are going to use that a lot."
It seems Ubisoft is a fan of motion sensing, as it is already supporting Nintendo's Wii with titles such as Red Steel and Rayman Raving Rabbids.
Unfortunately, Guillemot did not reveal which titles would using the controller's capabilities, but the feature is unlikely to be used in a significant way in the PS3 launch titles since most developers only found out about it at E3 this year.
The interview with Ubisoft's CEO will be broadcast exclusively on Eurogamer TV in the coming days.
AG @ Jul 14th 2006 11:51AM
Aside from a few web boards on the internet...
Sony has lots of love. They may have had a lot of bashing with PS3, but most of the bashing is the competition anyway. What do you expect, Microsoft to praise PS3. How else is Microsoft to overthrow the competition in a situation where they can't monopolize like on a pc! By bashing!
Fact is, Most people I know have something Sony...
Tv, camcorder, camera, ps1,ps2, pc, ect..
Including the idiots who continue to bash Sony. I have a feeling people who bash them about the PS3 today will be eating their words several years down the road.
ill trooper @ Jul 14th 2006 1:50PM
"What I find interesting is that, so far, I haven't actually talked to anyone who actually WANTS a PS3."
Please STOP.
I want one; can this count as talking? This article has certainly brought out the trolls...