According to the annual Harris Poll of "best brands," Sony has taken the top spot for the seventh year in a row. In fact, since 1996 Sony has been the number one brand nine times, losing only twice to Ford (1997 and 1999).
The poll was conducted online, with 2,351 U.S. adults asked to name the best brand, unaided and without a list of brand names present. While not directly about video games, we'd be hard press to say the PlayStation brand contributed nothing to Sony's success.
How does this bode for the PlayStaion 3? Well, Sony has its brand name that should help compensate the high price, but this poll also makes no assumption as to consumer's knowledge about the company. What will be interesting to see Sony's position on the list next year, seeing as some countries
seem to be losing faith in the next-generation PS model.
Microsoft, who was in the top 10 last year, dropped off the list this year.