Some new information about the EA/ESPN integration has popped up at IGN
regarding NBA Live '07
. EA and EPSN had signed a 15-year partnership agreement and this is the first worthwhile use of that. What was displayed was the ability to have a running ticker at the bottom of the screen of your game displaying real world news and scores. If you'd rather hear it than passingly read it, you can vie for the live podcasts of ESPN radio. Or if you want a break from gaming, you can watch ESPN original shows. Cool.
This was shown using the XBox 360, but we were told the same abilities and technologies will be available for the Playstation 3. Is there any other sort of integration we'd like to see? Perhaps an online tournament covered by an actual ESPN show -- so you feel like you really are coaching the next champs. Think about it: a live ticker of all the current tourney matches, commentary by famous ESPN fellas (if they can take it seriously), recaps, etc. That would be really cool, but mixing reality with gaming like this is an excellent first step.