Nintendo of Korea WRU?

8 Comments by Ross Miller Jul 26th 2006 4:55PM
Filed under: Culture, Nintendo DS, Nintendo Wii, Business

Almost three weeks ago, Nintendo was supposed to have opened its Korean branches. Yet, as the Korea Times reports, Nintendo is not even close to setting up shop.

In an e-mail sent to the KT, Nintendo acknowledged that they "have not come up with a concrete idea about the operation schedule, so unfortunately we are not able to advise you as to when the company will start its business."

With 25 billion won invested (approximately US $26.3 million), you would think Nintendo would have a game plan. Until they get their act together, Nintendo products will continue to be distributed by the much-maligned (even by the Korea Times' admission) Daiwon.

While the Korean gaming scene is still dominated by online gaming, this can only prove to be a bad move on Nintendo's part.

[via Kotaku]

Source

(Page 1) Reader Comments

Vergil: Jul 26th 2006; 5:08PM

first!

ABigSmall: Jul 26th 2006; 5:14PM

I don't think a month or two of an absence in South Korea will hurt Nintendo much. Better to start with a solid business plan than with a shady one that falls apart. Better yet to revel their Korean office opening AFTER they have a freak'n plan.

ABigSmall: Jul 26th 2006; 5:16PM

Ehh, I meant "reveal," not "revel."

Nel: Jul 26th 2006; 5:50PM

@ 1. yay! :>

HaloBreaker: Jul 26th 2006; 6:01PM

Looks like Korea is bombing.

.ed: Jul 26th 2006; 6:21PM

I hardly think any company's structuring of an operating schedule before "opening shop" qualifies statements like "you would think Nintendo would have a game plan. Until they get their act together..." Didn't they purchase that entire city block of office space, two warehouses and two manufacturing plants? Does that NOT qualify?

I think it's fair to assume they do have a game plan and that they do have their act together before those prior assumptions should be made.

Is Nintendo infalable? No. But I think this whole thing can be chalked up to overanticipation by the Korean author of this original article, combined with the incredible significance of Nintendo making such a dedicated move to the territory.

JRM: Jul 26th 2006; 6:23PM

I've heard stuff like that about korea. PR people say stuff is 99% ready to open, yet in reality, they've barely poured concrete anywhere. I don't see this opening for another 6 months to a year.

Yohan: Sep 7th 2006; 1:08AM

I love Nintendo but they have to put as much time into service and public relations as they do with their games. It seems Daiwon is more Superman 64 than Super Mario 64 to me!

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