A Bungie with business sense would make Halo 4 and 5 and...

Recently there have been some rumblings that Bungie won't make another Halo game after Halo 3 which appear to be centered around a statement that Marty O'Donnell made in an interview with the BBC. In this interview, Marty says, "We all want Halo to be the great ending to an epic trilogy. We look at what Peter Jackson did with the Lord of the Rings films - which each film bettering the previous one and that is what we are aiming for." Does that mean we won't be seeing another Halo game in the future? To people who understand that making video games is a business, the rumors (which are already half-disproved) that Bungie would end the Halo franchise anytime soon are ridiculous.

The first two Halo games combined have sold 14.3 million units. That puts the Halo franchise within the top 30 best-selling game franchises of all time. Without Halo, Microsoft might as well not have bothered with the Xbox; Halo and Halo 2 sold more units than the next six best selling games on the Xbox combined (if you're wondering, these games are Tom Clancy's Splinter Cell, Fable, GTA: Double Pack, Project Gotham Racing, and Need for Speed: Underground 2). With a Halo movie on the way, and the facts that Halo 2 sold more units than the first and is still the #1 game played on Xbox Live under Bungie's belt, it wouldn't be wrong to say that the Halo franchise is increasing in popularity.

The bottom line is that Bungie and Microsoft would have to be stupid to end their most lucrative franchise ever after #3. We don't claim to have any insider information, we don't dispute Marty's statement and we don't deny the possibility that Bungie will create new franchises, but based on pure business logic we'd expect to see at least another two games based on the Halo universe. From a business perspective, for Bungie to dump the Halo franchise after 3 would be sheer stupidity.

[Source for sales figures, Image from 1001 Fonts]