Sony fanboys, ever wonder why XBox fanboys are so eager and ready to flame the competition? Why they have the alpha male complex, but are distrustful to information that rebukes their arguments? XBox fanboys, ever wonder why Sony fanboys trust the potential of the PS3 and in some cases, Sony in general? Now we "know". A study about brand names and the psychological responses from them has concluded that those who see ads for XBox are "more self-confident and "power motivated" than those who viewed Sony's ads. But it also "increased levels of distrust," something Sony's branding did not do."Now, this isn't anything official, but if looked at through a humorous lens, it makes sense. At least, from the "argument" point of view. It does appear that the PS3 fanboys have to defend against the random bashings of a Microsoft supporter on a site that is, for lack of a better term, pro-Sony. Seeking power and being self-confident are at the least, convenient explanations. In the end, marketers just have to be careful. If they make too many bad moves (Sony's ad agencies have misstepped a few times) then there may be a falling out of brand support. It's just a silly study that really proves very little, but we all need a good chuckle now and again. Hopefully the results won't be used in any sort of "anti-violence in gaming" scheme.
