Exclusive: Joystiq interviews WoW's Jeff Kaplan

Earlier this week, I sat down with Jeff Kaplan, lead designer for World of Warcraft, to chat about the state of the highly successful MMO and what was in store with the coming expansion, The Burning Crusade.
Jeff had some great things to say, and gave really good insight on what is going on behind the scenes at WoW. Take a look after the break at the full interview which includes some exclusives never known before about what's coming up.

Tell us why some new races were added to World of Warcraft in the upcoming Burning Crusade expansion?
One reason for the Blood Elves choice was obviously looks. You'd be amazed how many people will not play the Horde based purely on the fact that they're monstrous. So by giving an attractive race to the Horde, we feel like we're opening a whole new part of the game to the people who wouldn't experience that half of the game.
What went into the decision to adding a Paladin choice for the Horde (Blood Elves) and a Shaman choice for the Alliance (Draenei)?
Our reasoning behind that is we had a conflicting design vision going on with World of Warcraft. Our class design goal was that every class had to be completely unique -- really unique mechanics per class. And, we felt like our Shaman and Paladin were pretty unique, but as time progressed in the game, players would become outraged anytime you gave something to the Paladin and didn't compensate the Shaman.
The classes had a totally different vision behind them, but we tried to balance them out all the time and make them equal. It's not fair to the classes, they were becoming homogeneous. We really wrestled with the idea internally and we finally decided that the lore could justify with Blood Elves and Draenei putting the Paladin and Shaman on each side for the first time. We feel like because we made this decision, we're finally free to make the classes be what they were originally supposed to be. We wanted the Paladin to be more tank oriented, that holy tank that heals. And, we can focus the Shaman more on his DPS and utility roles.
Tell me something that hasn't already been announced that is planned for the expansion?
The PvP system is the first big change that our players have been waiting to hear about for a long time. Basically, we recognized the flaws with the existing honor system. Our goal was not to create a system that involved a massive amount of time investment, it's counter to all of WoW's designer philosophy. We've never been focused on trying to be a time sink. Our PvP system in its current incarnation is very much like that, so what we've done is design a new PvP system that will go live with The Burning Crusade. It has three core components to it.
The first is the arena combat system. You'll be able to join a team: 2v2, 3v3, or 5v5. There are two different modes you can play: One is called practice mode to hone your skills and the other is competitive mode, which is level 70 only.
Can other players watch?
We're still debating that. There's some technical issues with it because we want to allow for cross-server arena battles as well.
So, tell me how the teams will work?
So, say you have a partner that you want to team up with. You can make a team with someone not in your guild and name it and give yourselves team colors and because you're on a 2-on-2 team you can have a four-man roster. For 3-on-3 we allow six people on the roster and for 5-on-5 we allow ten.
What's the incentive for taking part in competitive mode?
You can get the best rewards in the game on par with the raid game. So, wherever the raid game loot is currently at, the PvP arena system will match those rewards. And, the arena system is a seasonal system that will last three months then reset with a new set of rewards each season. It's a competitive-based ladder that uses a rating system similar to the chess ELO rating. One of the key differences is that we require a minimum number of games that you have to play. Unlike in the chess system where if you're on top, you can just sit there, we wanted to ensure that the No. 1 guy can be knocked off his top spot. But, we don't require too many games. We'll require something around ten games.
Also, it can be Horde vs. Alliance or Horde vs. Horde or Alliance vs. Alliance and cross-server. With that, we anticipate there will be little, to no queues for this.
Are there going to be specific places you have to go to access the arenas?
Well, we'll probably make it accessible from all over the world. But, in order to make it feel like it's not a tacked on system there will be a few specific locations -- sort of like our PvP Battlegrounds system. We want it to feel like an integrated, natural part of the game. We also want to get world PvP flowing again in WoW. A lot of players missed it, so every Outlands zone was designed with a major PvP objective in mind, so that's the second of the big PvP announcements.

What's the third?
The third thing is a revamp of the honor system. We're not going to do away with the honor system, but we're going to fix many of the flaws with it. The first thing players will really care about is that your honor points will no longer decay. Honor points will now become the like the PvP equivalent of a PvE experience. Honor points are just something you accumulate and then we'll introduce gear to the game so you can purchase that by spending your honor points.
What are you guys doing to try and prevent ganking or griefing in the game?
I think the best we can do with ganking is put things in place to mitigate it and to not encourage it. There are a few things in place to discourage it already: There are contested territories where true newbs really have to go out of their way to get flagged for PvP and we also make sure not to award you for PvP with players much lower than you. We really explored a lot of PvP solutions and focus on punishing players for killing below their levels but there's also a lot of reverse griefing that can take place in those scenarios.
So, we wanted to make sure to have a system that felt natural, that didn't encourage ganking but didn't force so many rules on players that they could no longer understand what was happening. In fact, when you put so many heavy-handed rules in a game, you're going to encourage reverse forms of griefing.
So basically nothing is going to change?
For the most part, yes. Obviously, the best way to progress is through the honor system or arena system. Both, don't really involve ganking at all. And, when cross-server Battlegrounds go live in the next patch, we can start to look at ways we can do matchmaking differently. So, we hope in the future we can matchmake on gear and organizational composition. So, if you're a pre-made group, we know that and we can matchmake based on that.
Is cross-server implementation the way you're going to lessen Battleground queues then?
Yes, cross-server Battlegrounds in patch 1.12 will help alleviate queue times on a lot of servers. It's amazing how many PvE players want to play PvP, and because they're on that server it's harder for them to find PvP players to battle with. Our arena system, I think, will also really alleviate queue times because not only is it cross-server but also not side specific.
Is there any talk of implementing integrated voice chat within WoW?
We've been discussing it. There are a lot of technical challenges to go with that and some legal issues as well because of the different ways you can set up voice chat -- either on a person's IP or we provide the bandwith. We've been looking at voice chat options, but we're probably not going to have anything for The Burning Crusade, but it's definitely something that we recognize as an enhancement to the game that we'd like to add at some time.

What is the plan for expansions as far as time frames between releases?
There is a time table, but our goal is a little bit more ambitious than one every two years. We have to weigh that against the quality of the product and how much content we want to put into it. We won't put something out until the quality level is there. So, our goal though is to provide content quicker than we have been up until now. We've really beefed our team up -- we have about 100 now and when we started we had around 50.
What are you guys doing to prevent disconnects in high-population areas like Ironforge?
We are addressing those issues and in a number of different ways. In a previous patch we did an optimization code that dynamically spawns the NPCs based on priority and location. In the old way, it was just spawning in NPCs randomly. You might have seen some improvements from that latest patch. But, then we're also doing some design things in the expansion where we design the new cities with that Ironforge crunch in mind. In Silvermoon, for example, there are two areas that each have their own bank, auction house and inn in separate areas of the city. We tend to find that most players congregate in those areas. So, there are some technical solutions and design solutions there.
So, what other new ideas are coming down the line?
We will have a dungeon difficulty level setting. Party leaders for groups will have the ability to set the level with two different settings -- normal and hard. For example, a 60 to 62 dungeon on hard will turn into a level 70 dungeon with level 70 rewards in it. In a level 70 dungeon on hard, the enemies will be extremely dangerous but you will definitely be rewarded better for doing the harder difficulty mode.
Has there been a separate team working on the expansion?
No, and in fact that's something we're very proud of. The same WoW team that started has been working on both the patches and expansion. We wanted to make sure we had the same core people there working on it.

Tell me what went in to picking the new races for the expansion. Why did you pick these two versus other races like Panderens?
At our core, the development team of WoW are a bunch of geeks and we wanted pandas too, and goblins, and we just debated it. It was a hot and heavy debate as to what our favorite race was. Everybody was throwing their hat in the ring. But, as we developed the expansion more, we knew we were going to open up Outlands. And as we honed in on Outlands, Blood Elves and Draenei were the most logical. When you start to talk about Outlands and the lore, it just made sense and everything just clicked. Also, we wanted to have a pretty race on the Horde and that just fit with the Blood Elves. And, also we wanted a new profile for the Alliance and when you look at the Draenei they really kind of click.
Are you looking to add more races in the future and if so, how many could you possibly go to? Is there a limit?
I definitely think there is a limit, but we haven't hit it yet. So, we don't anticipate that with every new expansion we will introduce new races. Perhaps we'll introduce a new class instead of a new race. We're kind of open with that. But, there is a finite limit with the races. You have too look at when it starts to be too much. But, we still feel like there is room to add more races and we still debate it.
What other major new gameplay changes are coming with the expansion?
We are actually lowering the raid cap which is now at 40. All the expansion raids will be 25 or less. The reason we are doing this is that we can still make the raids feel epic and difficult, but we just wanted to take some of the logistical headaches out of it. We're also introducing a 10-man raid, as well.

What are you guys doing to counteract people from dropping their WoW accounts?
I think it's a multi-tiered approach. The problem is that everyone has a different play style and WoW is such a big game and so diverse, that there's not that one thing that people want. I think the revamp of PvP will be huge. I think a lot of people bowed out because of the PvP system. I think we will show people that we care about the PvP system and we want to make it how you want it to be. I think because we are doing this in such a big way it will be huge. I also think that the fact we are changing the raid cap and dungeon difficulty, will also add to gamers wanting to stay or come back.
And then there's the guys who just like to solo. They don't like to group or PvP or quest and for them it's all about raising their level cap. They just love showing off their character and gaining abilities. For those people the expansion itself is the big win because it's level 70 with massive Outlands zones and quests.
Why do you think World of Warcraft has been such a success when compared to other MMOs?
I think it has to do with the focus of fun in WoW. The game is much less of a social experiment at times and focuses more on core gaming mechanics that are just fun. When people sit down to play World of Warcraft we are providing them with a night of entertainment. We're not there to punish them or make them feel like they're working. They're there because they've chosen us as their venue to entertain them. We feel lucky that they chose to spend a night with WoW. We focus heavily on making the game fun.
We also have a split approach to development that goes for all our games. Some people say we're a casual MMO, but if you look at the depth of the game from our PvP honor system to our difficult zones, the game cuts through a solid slice of all the demographics. Yes, we did focus on making it accessible to casual gamers, but we did provide a lot of hard core content. It all goes back to the Blizzard philosophy of easy to learn, hard to master. If you don't have the hard core content there, you're not going to keep the casual player.





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Reader Comments (Page 1 of 1)
stupidgit @ Aug 11th 2006 10:12PM
That's a huge shirt.
>:O I want one.
Ahms @ Aug 11th 2006 10:53PM
Great inteview. I was very much having doubts about continuing WoW, but if these upcoming things come to pass I'll be happy :)
Nouhad @ Aug 11th 2006 11:32PM
Very nice interview :D I cannot wait for Burning Crusade to come out.
Zlatan Level 53 Paladin, Bloodscalp
silent bob @ Aug 11th 2006 11:42PM
Although Blizzard gets flamed a lot for all their imperfections, they truly are dedicated to their games. People have to understand that along with making new content for patches and running maintenance and all that, Blizzard still had to work on developing an expansion pack. Well done Blizzard.
Gin @ Aug 12th 2006 12:39AM
The summarized summary:
We added Blood Elves cuz they hawt OMG secks plz.
The lore justifies evil pallies and demon pally shammies, which is why we had to almost completely rewrite the lore to a point where the fans, who knew the lore better, complained about the inconsistencies.
WoW's design philosophy is absolutely the opposite of creating time sinks.
An arena PvP system will solve a lot of problems with PvP by making it exceptionally easy to rig easy-win matches that are worth raid-level gear. Oh wait I wasn't asked about how easy the 2-on-2 bracket is going to be to rig, sorry, ignore that.
If you enjoy PvE soloing, it's because you're vain, and you'll love the level cap increase because you get to do more of the same quests designed by the same people who brought you "collect 7 each of 3 different kinds of items" and "fly back and forth between Stormwind and every other city in the game", while dealing with all-new PvP zones scattered across the Outlands.
All you Rank 14 PvPers: Thank you for your time investment. You can sleep now, so long as you show up for at least 10 arena matches every 3 months. And it's okay, because those are a lot easier to rig!
40-man raids are logistical nightmares for players, and we just now found that out after we finished adding three of them in less than a year and had already announced the expansion pack. WHOOPS!
You can set your instance to "leet raid gear" and "gold farmer" difficulties.
More races may be on the way, but new classes are probably more likely, but we don't really know, I don't know, what? Something.
People quit WoW because PvP was broken and because 40-man raids were too big. So we fixed the game by adding an easy-to-break PvP system and 25-man raids.
WoW is a fun game that isn't boring. It doesn't feel like work or a social experiment. It's not a casual MMO, but we designed it to be a casual MMO, because casual players like hardcore content, which is what makes the casual.
Eric @ Aug 12th 2006 1:26AM
Their design philosophy is not to create time sinks? Then how does he explain the reputation grinds (CC, AD, etc)?
B.S. @ Aug 12th 2006 1:30AM
Man Oh man your brains soaks up this Bull like a sponge. Nothing is going to change at all they just making you think that. Ah well guess they didn't ask the question about removing warriors from bloodelves, or when the expansion is coming out. The reason W.O.W. is successful is easy. I used to play Star wars galaxies and the idea of using one character was frustrating. When W.O.W was introduced I had my doubts and tested out the beta. As I saw you had the ability to create multiple characters I had to play it. Another reason is that I also knew 10 other people who were going to get it as well. Then we had 2 more MMO's City of Heroes and Final Fantasy 11. Never played them but from the gameplay I didnt need to. So what happens now. I really don't see any changes at all. Everything is like smoke and mirrors. I just don't feel like there is enough reason or content to get the expansion.
B.S. @ Aug 12th 2006 1:49AM
Now for those of you who don't have jobs and don't go to school and just mooch off your folks you dont understand. My experiences with instances was like a second job. First you post the dates and time on who is going. Then you have to wait for them to log on. Then you have to wait for the people who are late. Then head to the destination. Then wait for the AFK players to come back to warp them. Then making sure everyone is gear correctly and have enough items for the run. Then head inside. While inside the buff cycle. Now this whole process at best takes about an hour. Maybe longer. So don't come and say this isn't work and punishment because technically it is worse.
TehDestroyer @ Aug 12th 2006 4:38AM
I doubt the PvP rankings will be that easy to rig. Until 70 you don't even get honor for arena battles. And I'm sure at level 70 they'll let you schedule battles between you and your friends for free honor. Although thats just an assumption.
As for lowering raid numbers, I feel it's necessary. 40 people is just too big to actually have fun in. It really does become less of a game and more of a job.
Lowering the cap allows them to add in more intimate encounters.
Blood Elves were added because the Horde needed a pretty race to be able to draw the numbers the Alliance does. I for one enjoy the addition but dread the people who may switch over because of it. The Alliance being the most popular has the greatest concentration of idiots. Spilling them over to the Horde will lighten the load but make each side less desireable to everyone.
Outdoor PvP is garbage. It always ends in one side overunning the other. It would be fun if there were limits and restrictions to it but there arn't. This is where the Battlegrounds succeed.
Kevin @ Aug 12th 2006 7:53AM
Is that a shirt or a tent?
Cottonball @ Aug 12th 2006 10:32AM
Ugh, I tire of seeing that ugly shirt.
Seriously Joystiq, I could design a better one for ya.
More on topic- I won't ever even try WoW. For one, I don't like a lot of the fundamental design concepts behind MMORPGs. And sadly I could see myself being suckered in, and wasted way too much of my time.
Eric Iberri @ Aug 13th 2006 4:17AM
I wish this didn't read as: "Quit until the expansion comes out."
Though, I'm sure there will be plenty of flaws and broken mechanics in the expansion that players will then again be waiting for the next expansion.
"And then there's the guys who just like to solo. They don't like to group or PvP or quest and for them it's all about raising their level cap. They just love showing off their character and gaining abilities. For those people the expansion itself is the big win because it's level 70 with massive Outlands zones and quests."
Oh, and I don't care about more levels or abilities. I want damn gear, I just don't want to deal with 39 retards, or in the expansion's case, 24. Maybe 1 or 2, but no more. So, add some solo content that nets good gear.
Nikanoru @ Aug 13th 2006 11:19AM
Typical Joystiq comment troll:
I'm cynical. blah, blah, blah WoW sucks, blah, blah, blah.
Kaplan lies about everything and is wrong even though he leads the game's production and I'm some worthless idiot who probably doesn't even play the game.
blah, blah, blah
MMOs are stupid timesinks even though the games I play aren't blah, blah, blah
Condescending remark, blah, blah, blah
Hypocritical unfounded idiot remark, blah, blah, blah
Seriously, will you stupid idiots pull your heads out of your asses? Like your wortless comments matter.
Bob @ Aug 13th 2006 12:02PM
Must..resist..cross server bg queue.. must.. resist.
spooner @ Aug 14th 2006 9:49AM
you guys are morons. all of you. especially the ones complaining about this game being a time sink...
you guys have obviously never invested time into lineage II. People will level from 60 to 70 in WoW within a week. Maybe less. To get from 60-70 in Lineage II took me 4 months. On top of that, try forming a 400 man raid on a castle that respawns mobs that 1 shot you. Imagine going into MC with 400 people, and every mob in there 2 or 3 hits your tank.
thats hardcore.
This game is anything but a time sink.
Or...imagine going through an entire instance...not getting 1 drop at all...Just gold. And then the boss drops an item that is specifically dropped for 1 person in the group. Cant roll on it. It just happened to be his turn to loot. gg.
whiners.
Todd @ Aug 14th 2006 10:44AM
Wow, lots of complaining and whining about this article.
#6
You don't have to grind for reputation. Reputation isn't necessary to the game, just one of the many options available with high level loot as rewards. The decision to spend time doing this is up to you.
I'm rather curious as to what other classes could be dreamed up.
Ryan @ Aug 14th 2006 2:12PM
Great article, I am really looking forward to the expansion and a great deal of the new additions are worth getting excited over. I am a little worried though with the lowering of the raid group cap from 40 to 25. I agree that MC is hard and if you're going in with the wrong people it can be downright frustrating, but I do not want to see MC lowered to the point that say Stratholme or Scholomance have. I mean, it is supposed to hard, no? And being to choose 'normal' and 'hard' seems strange, but I guess I will have to wait and see. So far so good though, keep it up.
ajna @ Aug 14th 2006 9:47PM
I know it is too late now for the expansion, but I would have loved an option to roll an alliance Tauren toon. Then the poor dev team would not have had to take time to fit gear for the new alliance Draenei and the whole shaman class would have been a done deal.
Killa @ Aug 14th 2006 11:37PM
Guys if u got something bad 2 say about WoW keep it 2 yourself its a very fun game and yeah maybe it takes your time but still u have a blast playing it
malerius @ Aug 15th 2006 1:00AM
idk if start leveling mi lock from 60 to 70 or just start a blood elf when the expansion release
Ogre @ Aug 15th 2006 10:38AM
I rather like the new changes that are being offered up, and I find the petty whining about the game so very amusing. What I _don't_ get is why any of you waste your time complaining about the game if you hate it so much, but bother reading up about it. Or can't realize that whining to it's still devote fanbase accomplishes nothing.
And yeah, what #15 said. If you have never played L2, FFXI, or RO, you do not know what a time sink is. WoW's only time sinking is for stuff that is NOT required of your character. Raiding does not involve time sinking, just requires a little bit of time to gather up neccessities. In L2 and FFXI it takes weeks to months to build up needed items to fight a raid boss, most of which kick the hell out of you. It takes literally 2 months to get the stuff to fight and spawn Absolute Virtue in FFXI, a boss that has only ever died 3 times in the world. And he despawns after 30 minutes of inactivity.
Demon @ Aug 15th 2006 10:50AM
I agree with Killa for all you peoples that dont enjoy WoW go screw yourselves in another game we dont care. Wow is just about one of the best mmorpg's you will ever get so live with it and stop your complainin and another thing just because WoW hasnt said anything about your so called suggestion doesnt mean they wont announce it in the future so you all gotta stop complainin cause trust me just about every other post has been a complaint. It is getting old.
Diana @ Aug 15th 2006 1:06PM
Thank you for this info. Many items of interest were addressed that I have been wondering about for a while now and I like what I am seeing being done about them. I posted this site to my guild forums.
Trollsbane @ Aug 16th 2006 10:30AM
I'm pretty happy with the news of the expansion. I've been playing online games for the past 14 years (anyone out there old enough to remember playing Neverwinter on AOL using 1200 baud dial up?) and I've yet to see the perfect game.
I do have to say out of all the multiple games that I've played and that are out there now WoW has come the closest to that goal. I figured SWG was going to take the lead in that particular race until they screwed it up consistently with each patch added.
One thing I wish Blizzard would implement would be housing. Most players get into perfecting their characters, bettering the skills, abilities, the gear, and housing is no different. People take pride in the decorating of their character's home, it would allow new loot possibility's and allow for more storage of items.
So far I'm pretty happy with the game though, its not perfect but its where I like to spend my entertaining hours. Keep up the good work Blizzard.
TB
COR
Louisa @ Sep 29th 2006 7:41PM
I don't think criticism should be dismissed as "petty whining."
I'd describe myself as a casual gamer - not because I am not interested in the game, but because I can't sit down for five hours at a time looking for an instance group, or collecting items. It IS a chore a lot of the time, and that's why I don't like spending all my time playing WoW. But it feels like their version of a "time sink" involves doing battlegrounds until you're rank 14. Sure, looking for a lowly dungeon group may see like two seconds compared to the time that people invest in gaining pvp ranks, but it's a lot of time to me.
I guess there is nothing that would really solve that. It's not that I want 2 minute quests to slay a bunny and get an epic sword for that. I just wish there were more decent things to do that required less time.
Craig @ Aug 24th 2006 9:19AM
I'm sorry but the Arena thing feels like it it has been ripped from Guild Wars. I for one am not keen on the proposed changes as the current competitive rank system is being replaced by a gimmicky and in some respects plaigerised system.
Bman @ Sep 25th 2006 12:14PM
To #15 and 21...
L2 and FF don't sound very fair and fun the way you describe it.