In a recent interview with EuroGamer TV, LucasArts President Jim Ward said that the video game industry business model "does not work." Ward warns that expanding the market is crucial to the continued success of the industry, and that companies can't be complacent selling to the core group of hardcore gamers. Sounds a little bit like Nintendo's long-time message to us.Ward also thinks that the game industry needs to find new revenue streams past retail sales, and sees the promise of online distribution systems from Sony and Microsoft as the main hope in this regard. Ward also sees system exclusives becoming less common in the future, and pledged LucasArts would continue to support every major system.
The full interview has more interesting tidbits, including Ward's thoughts on the PS3 price ("High, but you're getting something for that") and his thoughts on the LucasArts' status before his takeover two years ago ("It was a sick company").
[Via GamesIndustry]
Watch - Part 1, LucasArts boss Jim Ward (EurogamerTV)
Watch - Part 2
