some updated retail sales numbers yesterday, and the results are good. First, the big M reiterated its goal
of shipping 10 million Xbox 360 consoles by the end of Holiday '06, and 13-15 million by the end of the fiscal year in June '07. As for the numbers, the 360 has maintained a very high accessory attach rate at 2.9 accessories per console (apparently a record). Of course, this is somewhat misleading as Microsoft has made accessory purchases somewhat essential (battery chargers, play n' charge, memory card, etc.). It would be interesting to see what the attach rate is for optional accessories like faceplates.
Software attach rates are also becoming larger, with an average of 4.6 games sold per console. Most of our readers will know that 4.6 is a very
high attach rate for games. Also mentioned in the announcement, the 360 has four of the top ten games sold in the US this month, including: Chromehounds, NCAA Football 2007, Prey,
and LOTR: BFME II.
Don't be shocked if Madden '07
and Dead Rising
make that list as well.
Very encouraging numbers for Microsoft, indeed. Now if they could just get some momentum going in Japan