Nintendo has suggested they don't directly compete with Microsoft and Sony in their marketing statements with the latter companies suggesting the same in return (classic product differentiation). But mention forgone revenues and marketing talk sounds cheap quick-like. Case in point: In speaking to USA Today about the Wii60 phenomenon last month, Nintendo VP Reggie Fils-Aime said: "I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products."Nintendo, Microsoft, and Sony can say all they want in their PR fluff, but all three will directly compete with one another this fall in a very real console war, regardless if anyone pulls a Sega.
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