European PS3 slogan: "This is Living"

My first thought:

"Life is a game - this is living"

God, that Spider-Man font is still soooooooooooooooooooooOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOoooOOOOOooooooo
bad. and sooo cheap and lame. omfg. Please, please someone tell me why SONY chose to go with that. is it b/c spider man is such a large movie everyone would identify with it or something...I mean Jeezus Christ. please. go away spidey font and never come back, except in the form of Spider-Man 3, 4, and 5.
/rant.

Simply put, bad post. If I wanted to laugh I would have gone and watched Family Guy or something. Next time, give us the news and let us retards in the comment boards make the funnies.

Just the facts, Ma'am.

Live in your World, Play in Ours -> This is Living

pixelator

Any blog wether its Kotaku or Joystiq or Gamespot or whatever has negative stories about the PS3 and sony as a whole. Heck CNN has negative news about Sony.
- Batteries catching on fire
- Cell having extremely low yields
- Blooray having terrible quality compared to HDDVD
- More difficult to develop for PS3
- PS3 not even in production when they are supposed to launch in Nov
- Hilarious E3 showing with rip off tilt from Wii (Riiidge Raccccerrrr!)
- Sub par graphics in launch games from screen shots we have seen so far
- HUGE price for console where Sony admitted they want you to get a second job to afford it.
- Ridiculous arrogant comments from Sony.
- No exclusives for PS3 as everything that is supposed to be exclusive is being developed on the 360 also
- 1080p? Duh please... "Hi def era doesnt start until Sony says it starts!" LOL!!!
- Blooray games will be $70-$80 a piece (to cover the cost of the blooray discs and dev) and Sony may just make it so you cannot resell them back to EBgames. LOL!

Joystiq is simply saying and thinking what all other gamers are thinking. People in the know - know Sony is phucked!

Google the PS3 and see all the negative press. Its just not Joystiq. Sony creates these stories themselves.

Where have i seen that logo style before......
http://www.logodesignworks.com/logo-designs/logo-design-f/main/Fruitopia.gif

This is not a marketing slogan for kids and teens is it?

It Seems the PS3 is not aimed at the traditional gaming market (Sony hope these will come by default) but is being aimed at the more affluent late 20's 30's age group who want the latest flash technology in their front rooms.

I mean its pretty pointless having 1080p and Blu ray in a kids bedroom is it? My feeling is the PS2 will outsell the 360 and PS3 for at least a couple of years and Sony's continued support for the PS2 may come back to bite them.

Screw food and shelter! This is living...

Wasn't "This is living" a Weight Watchers marketing slogan back in the '80s? I seem to remember Lynn Redgrave throwing her arms up in the air, yelling, "Weight Watchers! This is living!" Just the teensiest bit ironic considering how bloated the PS3 is.

Big deal it's a crap slogan. I never pay any attention to marketing. I know what a PS3 is, I know what it does - let the uninformed masses work out what the hell Sony are on about with this slogan.

And @44 socrates... No lies??? Dual HDMI ports ring any bells? Sony never had any intention of releasing a PS3 with all the features they initially stated - it was just a lie to steal some thunder away from Microsoft.

Also forgot the lie
"rumble won't work with motion sensing controlling." (which just meant. we don't want to pay the law suite)
7 controllers
4D gameplay
BluRay is necessary

The only real truth they told us the whole time was that it was going to be expensive.

Sounds like an ad for a fucking retirement community.

Well Southern Maryland's motto is This is Living.. And lots of old people live there, and it is the boonies!!!

@ Sony Fanboy

/joke
Actually I think this would say it better
X360 slogan in Japan: This is nonexistent
/end joke

(Now watch as I get bashed by the M$ fanboys. I put in some joke tags for safety:P)

ill trooper is right—it is a contemporary font and these types of fonts are very in at the moment. The font is called Bello and it is from this foundry: http://www.underware.nl/site2/index.php3?id1=bello&id2=overview

Not a good choice IMO and it almost makes it hard to believe they'll really implement it.

Somebody with photoshop please change the i and v in Living to a y so it reads "This is Lying"- PLAYSTATION 3.

"This is Living...and if you don't run out and buy one Sony will activate the secret "Buy or be Hunted" chip and every PS3 will turn into a rabid Ken Kutaragi robot with laser eyes and they will fire sharpened flaming blu-ray disks into the faces of 360 owners"

They need to change it to "This is Living Broke"

I Don't get it. What do they mean by "This"? What does it imply. Who's in charge here?

sony lying?

The dual HDMI ports were on a prototype unit. Prototypes are rarely what the final product looks like. Prototype units are always subject to change. I seem to remember the firct couple of PSP shots looking different from what the final product looked like. Even the DS prototype unit looks different from its final design. Sony changed alot of things since then. Most likely to prevent consumers from having to shell out the estimated $1000 or so. Now you can have a PS3 for $499. They changed the controller too since then, so why isn't anyone claiming that they lied about the controller?

Regarding "lie" about whether they can include rumble or not. If you are aware of patent law here in the US, you understand that you can't just do a straight copy of what another company claims it can do. Immersion said that it is possible for Sony to provide rumble and tilt motion sensing, that's probably true. However they would have to pay Immersion for use of /that/ patent too. That would translate into controllers that cost more. If they want backwards compatibility in the PS4, then they get stuck paying Immersion /again/. So instead they went with tech that they patented themselves years ago. It's possible that it wasn't viable to include tilt before because they didn't want to lose the ability to have rumble. After losing their case to Immersion, they couldn't have rumble anyways so why not go ahead with it? The point is that Sony is limited only to whats in their personal patent. If their 90's patent did't cover a way to add in rumble too back then, well you cant just add it in; you need to file a new patent.

Sony PS3 - "Are You Ready...To File Chapter 11?" (twist on the original PS ads, where the letter E was in red font)

Microsoft - "Boat Anchor 1.5 - Now In White!"

Nintendo - "Now You're Playing With Yourself!" (twist on Now You're Playing With Power)

Now, I have to say one thing: you people (most of you) commenting are da stupidness. As in: its a 70s font! it suckie!

The PS3 is from the start dubbed as a Home Entertainment System, not as a gaming console. It`s more of a media center than a console like the PS2. Speak what you wish, but the fact is Sony wants to invade your living room with every possible option of a media center, that is much more cost efficient. You get games, a HD recorder, a Blu-Ray player (although, I admit, that seems a bit too futuristic), connectivity with your PC/PSP, a free online network... Who knows what homebrew and modding is gonna do? And that is why the slogan makes sense.
Yes, its waaay expensive. As was the PS2. In the beginning.
Call me a fanboy, whateva, I don`t care. The slogan is great.

@69

Not quite. Kutaragi himself said the PS3 WILL have X and then did not deliver it. He said 2 hdmi, but there was only one. He said it would have 3 ethernet ports, and it did not. He said there would be 7 controllers, and there are 4.It wasn't just a prototype..it came right from the horse's mouth. "PS3 WILL have 2 HDMI ports." cannot be taken any other way.

Then there is the business with the E32005 demos. They claimed thatmost of them including the Killzone trailer were real time gameplay. This was a lie. They now claim they never said anything about them being real time. This is another lie.

They also lie about the PSP's numbers. They claim to have sold around 20 million, when independant researchers can only confirm 13 million sales. And that is assuming that the PSP sells equal to the DS in the territories where we have no PSP data. Quite generous considering that the DS outsells the PSP in every territory, and by a large margin outside the US.

They said no twin SKU's. They lied.

They said they weren't about gimmicks...they lied about that too.

They said that the reason rumble was taken out was because it would interfere with the "Powaful erregent shysshtem" used in the tilt controllers. That was a bald faced lie.

They said that MS copies their innovations. that was also a lie.

I won't even go into all of the broken promises about the PS2.

Sony's wooden nose is a bit on the longish side these days. I suppose that one could make the argument that those aren't all lies, but in fact simply purposeful misleads....which is about as bad.

As for the rumble costing them....who cares? It sin't our fault that the single most dominant gaming company in history (200 million units sold, as they like to remind us) can't manage its money enough to afford 90 million$. It isn't our fault sony infringed on another company's copyright. They aregoing to lose 300 million dollars for every million sold PS3's even at their current price of 599 USD. A paltry 90 million is but a drop in the bucket. And given how it affects backwards compatibility (and their tilt sensing does not) one would assume that they would find a way to enable it.

That's it Martin, Apoc06 gets your 2 stars for being roughly 6,000 times more logical than you are. I'm sorry, but making alterations from a prototype is NOT a lie. "Bluray is necessary" is not a lie - they never said that it was *NECESSARY*, but that they think it offers some advantages (and many developers have agreed). That's a statement of opinion, and your choice to make. Rumble - Apoc06 said it best, but this also isn't a lie due to the fact that they weren't making big plans or promises about the PS3 on its rumble features.

The word "lie" has actual meaning, folks. To intentionally decieve about a factual issue. Sony hasn't done that. They've done some dumb things, and some things that a lot of people have a hard time getting on board with, but not once have they lied. You just sound kind of crazy and fanboyish if you rant about them lying when they haven't ("Sony and the UN are building the next gen-black helicoptors and they're in a conspiracy to come steal all of my Alabama moonshine and they killt my dawg!"), so why don't you just use the arguments that actually *are* valid against the PS3?

Lucca - That is where Sony's strategy is faulty. There is a reason why televisions with built-in DVD players aren't popular, even the big-screen HD ones. One part goes out, the whole thing dies. By centralizing even MORE into a single unit (the PS3), a single component failure will bring down your entire entertainment center.

If the PS3 is the center of your media universe, and the BluRay drive dies, you don't just lose the ability to play movies. You can't play games, music, use your Linux box, DVR capabilties, internet connections, or PSP connectivity anymore either. Everything goes. If it were just a game player, and it went, you only lose games and the rest of your entertainment center is still intact. The only way the PS3 could be even more of a risk is if it were integrated into a WEGA and housed your satellite or cable TV box.

The slogan is perfect in a way. "This Is Living...In Constant Fear."

Frankly, I don't think the slogan's bad... for an entertainment system, as opposed to a game console. The advertisement however, plain sucks. At no point did it show what the PS3 can do. Show us a living room with 4 different entertainment units, and another with the PS3 and TV alone. Or show us someone using the PS3. Or show some in-game graphics. Hell, even putting a giant crab there for no apparent reason would work better than some abstract objects flying around a bunch of maple leaves.

@ 72 -

See above for a defintion on what "lying" means. With all of your points about things that they said they were planning on adding to the PS3 but ended up not doing so/twin SKUs, none of those qualify. At the time, they were planning those features - they were being *overly* truthful about the development process. It is not like they had the marketing strategy to say they would have features while knowing they would not, and then reveal the lack of features before launch to cause thousands of nerds like yourself to post long, angry rants about the absence of dual HDMI ports. Which, by the way, is the least relevant feature removal ever. Did anyone go out and buy a second HD TV years in advance because of this? This affects precisely no one.

Rumble - your racist spelling aside, they said rumble would interfere with their current system. Other folks and Immersion have shown how it could theoretically be implemented, but Sony doesn't want to invest the money to buy the patent and change their current setup. They never said it couldn't theoretically be done. And what's the big deal about rumble anyways - are you a lonely housewife looking to enjoy its alternative uses? It doesn't affect backwards compatability gameplay in any case I can think of, and if there is one where it does, then there will likely be adaptors allowing dual shock to be used, and almost certainly 3rd party controllers with rumble and no tilt.

They did NOT say that the E3 trailers "were realtime gameplay." They said that this shows "what real time gameplay will look like." Huge difference.

"They said they weren't about gimmicks...they lied about that too."

Huh? We're talking about facts here, buddy. What, was there a GAO report or something that came out and said "Congress investigation proves: Sony TOTALLY is all about gimmicks!"

PSP numbers - yes, they're reporting how many units were sold to stores, not individuals. Yes, they're rounding. Yes, these are all frequently done by every company.

MS copying - Sony is right on this front. Of course, there is lots of copying going on between everyone, so it is hypocritical of Sony to harp on this...but not a lie. It is clear that Microsoft execs sat in a room, looked at the PS1/2 controller, and said "well now...let's take this, and hip hop-ify it by making it all huge and in your face" (much like the creation of Poochie from the Simpsons). So it is a weak argument by Sony, but not a blatantly untrue one.

I'm not saying you can't criticize Sony, but you're reaching to try and get this "lie" thing.

"This is bullshit"

yep, that's a much better slogan

It doesn’t matter whether or not the features were useful, it matters that they said that they would have them. Not that they were planning them, not that they were useful, not that they even intended to keep them, but that the ps3 “WILL HAVE THEM”. There simply is no other way to take that. Of course the features were irrelevant, but they caused a frenzy when they were unveiled. I wouldn’t be surprised if they were never intended at all, but Sony simply added them on in order to hype up their system.

You tell me that your definition of a lie is the following:

“To intentionally decieve about a factual issue.”

Hate to break it to you, but they’ve done just that. They did, in fact say that the E3 demos were real time, and even if your assertion that they meant ‘what real time would look like’ is true, it is still a lie. E32006 presentations actually looked worse. Meaning that Sony had demos made that did not reflect what the system was capable of, but claimed they did.

The PSP sales are another example. They list shipping numbers as sales numbers, despite the fact that they have shipped some 8 million or so more PSP units than they have sold. This is intentionally designed to make it appear that the PSP is more successful than it actually is. They are intentionally deceiving about a factual issue. The fact that other people do it as well is not an excuse. While we are on the subject, DS sales numbers are almost identical to the ones given by Nintendo. They say they’ve sold about 23 million, and they’ve sold about 23 million.

I love that you play the race card. So making fun of people from Alabama…that’s ok. Making fun of one Japanese guy’s inability to not sound like an idiot? That’s racism. Double standards are fun!

For the record, I’m not making fun of the Japanese, or I’d be on Miyamoto and Kojima and Iwata and Hirai. I’m making fun of Kutaragi…who sounds out of it in any language.

As for the controller (ooooh a scatological reference…you’ve really proven your maturity now!) they claimed the lack of rumble was due to it messing with their tilt sensors. This was a lie. An intentional deception about a factual issue. Even if Nintendo didn’t have a controller that already did all that and more….even if immersion hadn’t said they could easily fix a problem like that, there is still a 7 year old 3rd party controller that has tilt and rumble in one. They lied. Get over it.

The lack of rumble is stupid because since there are not PS2 controller ports, you cannot enjoy it on your PS2 games. Which means they lose some functionality. Rumble is also a huge part of the MGS games (especially the third one) and it’s loss does no good. But most of all it is an inexpensive technology that has been standard for about 10 years now, and to remove it for no good reason is just foolish.

that was one of the worst videos i have ever seen, ps will need badass commericals like the 360 has had (jumprope,gunfight,water balloon fight)

Sony has made some weird choices from our point of view. But what I think is really odd is the huge emotional reaction and sense of entitlement (snicker) people seem to have. They are after all a business, and its up to the consumer to vote with dollars in this system.

I think it's odd that people would say they were being forced into Blu-ray. You wouldn't be if you are not interested in what as touted as a "multimedia" or entertainment computer. Don't buy it then right?

I think it's odd that people would say they were being lied to. If technology or marketplace factors changed, I would be surprised if a company did not react and adapt to make a better business decision. If a politician had a good reason for supposedly flip-flopping I would be able to respect that.

The "living... in abject poverty" joke sums of the psychology, I think. Some gamers had an idealization of what could be with the Sony line, and they feel that their loyalty has been disrespected. As a result, gamers either have to make up excuses about how it's worth the money or paint a picture about how lame Sony is as a whole, so they are not tempted.

But part of you is tempted, yes? In an ideal gamer's world, you'd have each of the big three. They do occupy somewhat different niches. Just don't buy anything or buy into anything until you are ready. That way you won't feel lied to.

"It speaks more to their insecurity (the need to put others, Sony in this case, down) than the viability of the slogan. "

I hardly think this post somehow points to Joystiq's latent insecurity about the PS3. More likely is that Joystiq makes an honest effort to add humor into the blog for our benefit as well as theirs. This is NOT a news site. Bloggers are NOT journalists, although they do partake is many journalistic endeavors, they are a breed apart and therefore better and worse depending on what you are looking for. If you want straight journalism, this is not the site for you. If you want informative posts with spice and flavor thrown in for entertainment value, this is a great site.

A saying I often refer to is very appropriate in this case.

"Never attribute to malice what can be explained by mere stupidity"

In this case it should be translated to

"Never attribute to bias what could be explained by a sense of humor"

"Who's biased? Nah, not JQ. 7 out of 10 are outright Sony blasting, 1 actually questions Nintendo (woo!). Yeah, what the hell am I thinking, daring to question Joystiq's integrity? "

If you go back and look at those posts you'll see a phenomenon that is happening even as I type this. That is basically, 1 or 2 juiced up Sonybots get on and scream "JOYSTIQ IS TEH BIAS!!!!!11111!" and then a legion of joystiq readers proceed to point out example of how Joystiq is not biased. Thats whats happening on those posts. I guarantee you that if you didn't get on here and scream BIAS, then there would be half as many posts as what we see right now.

@79

People say they are forced into bluray because they are. If you want a PS3, you are gonna have to buy bluray. The Bluray has effectively doubled the price of the console and has nothing to do with games. If Sony had left it out like MS did I'm sure everyone would have been happy. The price would have gone down, and the 5% of the userbase that can actually use bluray could get the addon to play it. But as it stands, joe smoe on the street who just wants to play next gen madden must buy a whole slew of proprietary NON game related tech just to get his PS3. That's where the force comes in. Sony knows you want their system, and is loading it up with things that their company desperately wants to succeed, but that you would never buy on your own.


It is akin to the bundles that stores use around laucnh time. All you want is a playstation, but they make you buy other thinsg with it, causeing you to spend more money, and allowing them to deplete their stock and get rid of soemthing they could never sell. Case in point: my gamecube came with a crappy 3rd party controller, and luigi's mansion. I din't want either of them, but if I wanted a cube, I had no choice.


The difference where the PS3 is concerned is that bundles are a one time thing, and after the launch you can buy the system you want without all the crap attached. That is somehting you can never do with the PS3 since sony embedded all that stuff directly into it.

I would like to meet the person who decided, out of specific loyalty to specific companies, that the minute you critize something it makes you a "fanboy" or somehow undermines your credibility with regard to your opinion. Can't we just agree that some things sound ridiculous, no matter what type of brave face you try to put on it? Yes, the Wii is remarkably stupid name- but who knows, maybe Reggie is right and it could be smart-stupid, like Xerox or Snapple or other retarded-sounding names that we now just accept because of their sheer ubiquitousness and because we have to. And "This Is Living"? Come on, now. What 70's add agency did you hire to come up with this? I have this image of a Mike Brady lookalike sitting with his big-assed moustache at a big old table, wearing bell bottoms and a tie with a knot as big as my head, pitching slogans to a bunch of Japanese rubes nodding their head in agreement based on Eastern notions of European culture. On the floor are discarded placards with slogans like "Playstation 3! Right On!" and "Put Your Thumbs In the Groove!" Do they even know that today's gamer demographics are so skewed, and gamers are so jaundiced that slogans probably aren't even necessary? Apparently not. But hey, there's probably a reason they're running a multi-billion dollar corporation and I'm, well, not.

I've got one:

"This is living... if by living you mean a font being used to market Sears' new line of blue jeans for grade-school girls."

A bit cumbersome to be funny, but damn I hate that font.

That'd be a great slogan if they were trying to sell condos, or maybe furniture.

"This is expensive" seems like the most obvious one to me.

apoc06: How can you use Sony's infringment on Immersion's patent in support of Sony? Sony has been living above the law, raping other companies' intellectual property for years. Now that it's coming back to bite them, Sony drops features instead of paying their rightful royalties. Sony would rather drop rumble than pay immersion a few cents per controller. Sony would rather encode Blu-Ray movies in crappy quality rather than pay Microsoft a few cents per disk to use a superior better codec. The whole reason we have a Blu-Ray vs. HD-DVD format war is that Sony refused to share royalties with Toshiba. Sony is paying more in manufacturing to snake around other's patents than it would cost with to license those patents. How does that make sense?

The new video for the "This is living" campaign. It's about the real time response generator and has some first person shooter shots from the PS3

You can also check it out in HD at http://eu.playstation.com/ps3, just go to PS3 stories