PS3 Europe slogan not "This is lame"

It's actually "This is living." The commercial, which you can see via the Kikizo site, is sort of like a PS3 explosion, turning into the slogan, and beating like a heart. Enthralling, really. This is the final edition of the launch slogan -- at least in Europe. While the slogans in Japan and the United States will most likely be different (an SCE rep will give Kikizo further territory-specific details later), we've got to think to ourselves: is this a good slogan?

"Live in your world, play in ours" was a pretty popular one for the PS2. Despite the Dreamcast's untimely demise, "It's thinking" was a decent attempt at a slogan, too. Fun commercials, at least. Remember them? Inside the Dreamcast, people dancing and whatnot... a lot of fun. Anyway, what think you all of "This is living"? Is it really living? Referring to the PS3 being a sentient beast or that playing the PS3 is the high point of our lives? Give up your thoughts and when the US and Japan slogans are revealed, we'll have a face-off of marketing proportions! Which is fairly large.