Atari appoints new CEO, hopes to avoid pitfall
by Ludwig Kietzmann 
{ Sep 5th 2006 at 11:25PM }
David Pierce is one lucky guy. In addition to being given a fancy "CEO" title and $600,000 annual salary, the man has now been placed at the helm of Atari, currently in the process of sailing through stormy seas and various other clichés that amount to a lot failure and not an awful lot of money in the bank. He has over 20 years of management experience, including stints at Universal Pictures, MGM, Sony Pictures and Sony Music Entertainment -- perfectly valid evidence to back up the claim that he generally knows what's he's doing. Atari stocks went up by a whole penny following the news, indicating that more than one person believes this to be a good move.The company's previous CEO and potential Marvel Comics character, Bruno Bonnell, has been shifted into the position of "Chief Creative Officer." Presumably, that entails coming up with creative ways to get the most out of the stationery and decorating the offices with cost-effective origami and pleasing fingerpaintings. Joking aside, these internal modifications may finally allow this Atari (Infogrames in disguise) to escape its current rut, reap the financial rewards and usher in an all-new video game apocalypse. Will Mr. Pierce be able to plug up that hole in the company's boat? We'll have to wait and see (and play).
[Thanks cringer8!]
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Reader Comments (Page 1 of 1)
David Hinkle @ Sep 5th 2006 11:41PM
Bruno "The Bomb" Bonell is a great super-hero name.
Archnemesis: The Diffuser
LaughingTarget @ Sep 6th 2006 12:55AM
Probably doesn't have a whole lot to do with the failing business. Bonnell is still the chairman and still holds a ton of power over the company, so changes may not be in the cards, given the old CEO still is the top bananna and has an active role in the corporation. Internal politics, here we come!
cringer8 @ Sep 6th 2006 2:31AM
LMAO @ Marvel Comic character! Seriously, I laughed out loud. Very few things on the internet do that for me.
Bruno Bonnell by day..."King Gorilla" by night.
mercatfat @ Sep 6th 2006 1:53PM
Headline wins the contest, although consider an exclamation mark.
KilgoreTrout XL @ Sep 6th 2006 9:40AM
He's taking over the helm at a relatively decent time- Test Drive Unlimited looks to be an extremely solid game.
me @ Sep 6th 2006 6:58PM
is that serena williams?