In a report with Bloomberg discussing the importance of non-gamers to Wii's success, Nintendo President Satoru Iwata said: "We want to appeal to mothers who don't want consoles in their living rooms, and to the elderly and to young women ... It's a challenge, like trying to sell cosmetics to men." In a testosterone driven gaming world, that analogy might not be far off, and it's good to see Iwata-san recognizing the challenge.The article also features a very favorable quote on Wii from Hirokazu Hamamura, president of Tokyo-based video game researcher Enterbrain Inc. (which publishes Famitsu magazine): "Wii definitely could become the most popular console of all time. Non-gamers can see how fun it is just by looking at people playing it, and that's very different from the PS3 or Xbox 360." Those who take greater risks can expect greater change; for better or for worse.












(Page 1) Reader Comments
Reply
Reply
Reply
Reply
After showing Brain Age to my grandfather, he asked for a DS of his own for Father's Day. And he loves it.
This is the kind of "new" gaming Nintendo is trying to advance.
I showed the video demo of all the Wii games to my girlfriend and she got excited, and she won't touch an Xbox or PS2 controller.
Im not knocking traditional gaming, but I think Nintendo has a LOT of potential in this system.
Reply
I'd personally look towards the auto industry if I was Iwata. Think, the sport utility vehicle was meant to be an off-road vehicle for outdoorsmen and campers. Instead, it became everyone's favorite urban menace (but my anti-SUV rant is for another time). It's clearly quite possible for the Wii to extend well past its base of established video gamers, and learning from Toyota, GM, et al. might be what Nintendo needs.
Reply
Reply
looking at people playing the wii you can't tell they are having a blast over regular consoles.
now the people overacting in the nintendo videos like they are playing, sure then it looks fun... but im talking about watching real people really playing it
Reply
I showed my dad the fishing trailer of Zelda and even he was impresses and my sister can't wait to beat me up on wii sports boxing. We are talking two people who would never ever play on games normally!!
All this for £179 plus all the old game downloads, wireless internet, that cute mii thing. Its like for once ninty have really covered all the bases. I have owned pretty much every console since the nes onwards and this exites me the most since the n64. I love my ps2 and my 360 but there are games on the wii that i will have never played before. Thats what i'm so looking fwd too!!!
Reply
Reply
There's a ton of obstacles to overcome to reach the "casual, non video-game-playing" market. Nintendo will make some small advances there; I doubt everyone will have a Wii. But those that get around one may suddenly find an interest.
It won't be a hard sale to most of the rest of us, though.
Reply
Reply
I wonder if the Opera Browser is going to enable Flash so that you can play these games (and sidestep VC) .. im guessing not for this very reason.
Reply
Wow someone must LIVE on this site. 13 Stars!?
Reply
Nintendo is making a profit on the Wii system itself. As long as you're playing it on their system instead of a PC, they still win.
Reply
epobirs has 24. :)
Reply
Reply
Opera for Wii has been confirmed to have Flash.
Reply
True to a certain point.
But, if people can use the browser to play a flash-based Brain Age for free; then it undercuts Nintendos profits. Basically, anyone can set up a website with wii-specific controls and offer flash based equivilents of Wii casual games. The website could use advertising as a means of revenue generation.
To reiterate my point; its highly likely that the Opera browser will NOT support flash..you heard it here first.
Reply
Reply
Reply
"
WOW! It's ALMOST like you're not their target audience or something.
What? You didn't like "Cross Roads" with Brittany Spears either? Well this just doesn't make sense. That movie had such universal appeal.
Hmmm? You like Oranges but you DON'T like apples? Oh get off it! EVERYONE knows that if you like oranges you MUST like apples. I mean....they are EXACTLY the same.
You don't like casual games? Well then you better not buy the Wii. I mean...if even ONE game isn't to your liking I'm sure NONE of them will be.
I hear EVERY game is going to be casual and cutsy, anyway.
I hear Samus is being replaced with Hello Kitty in Metroid and Link will be played by a tellatubby in Zelda.
/rolls eyes and ends sarcasm.
Reply
It's not a manbag, it's European!
Oh wait, no it isn't. :D
Anyways, now that we've seen a PC FPS of ALL games no less, Half-Life (2?) make it into the arcade there's no reason that something like HL2 could do well on Wii. Even if the Wii is only comparable to Xbox (yeah right :P) Xbox could run HL2, so it's possible games that are as complex or derivative to HL2 could be on Wii just as easy as Arcade light-gun games could be.
Given the right amount of consideration I think any game that doesn't need to be processing-hungry(like Dead Rising) could be great on Wii.
Man, dozens of people at my college are talking about Wii. Many of them can't wait to play Wii Tennis in the dorm's mini-theater. Can't wait!
Reply
Reply
Reply
Reply
LMAO!! Yeah non gamers are going to see some nerd playing pokemon on Wii and think "wow, waving your arms around liek a fairy looks like so much fun, I want to do it too". Give me a break, this is the most fanboy post I've read on here in a while...
Reply
Two stupid hater posts are worse than one 'fanboy' post. Honestly.
Reply
As for playing Flash games on the Wii... look, how many people are going to be able to do this that can't already do this on their PC? If it means that people are playing Flash games on the Wii instead of the PC, then it means Nintendo is at least making money on the hardware that used to go to other sources. Not the ideal profit-maker, but still not a bad turn.
Reply
The Wii will also help encourage the current gamers into other genres that they may previously have hated. I've never been a fan of driving games but even I would love to give Excite Truck a go just to experience a driving game with a unique contol method.
Just a shame us Europeans are the last to experience it :(
Reply
Reply
Reply
Does he mean those dorky people jumping behind couches and stuff? I really really hated that video. It looked like one of those old local commercials for a laser tag arcade. Look at how over-exaggerated fun our paid actors are having!!!
There's one game franchise that has that "this is so incredibly fun to watch people play" thing for real, that no Wii game will ever achieve. Need a hint? It rhymes with Guitar Bleero. Need another hint? It isn't Excitetruck.
Reply
Reply
Reply
Oh really?
Is it Dance Dance Revolutioneero?
I agree about the tacky commercials, but that's about it.
Reply
Reply
Reply
I don't know about the FTW just yet, but i am sure it will be FTB...
Reply
You don't agree that...Guitar Hero is fun??? Insanity!
And here I was going to make a joke about how Sony and Harmonix have already been selling us guys cosmetics - KISS makeup!
The bigger point remains that nothing about the Wii gives Nintendo a monopoly or even inherent advantage when it comes to the "way cool social games that draw people in" category...and whether it be DDR or Guitar Hero, I'd argue they don't even have the best games in that field at the moment...and this is even before Microsoft and Sony mount their counterattack on Nintendo's self-crowning of themselves as the kinds of infectuous fun.
Reply
I don't see any reason why Guitar hero couldn't be on Wii. Hell, the guitar could just be a shell, plug the Wiimote in the back somewhere, and use it's accelerometer with the Guitar's frets and strum thingy and whammy bar. If they want to get creative I'm sure the speaker could be used for something too.
Those Guitar hero guys are fools if they DON'T put Guitar Hero out on all systems. It's one game where processing power isn't going to matter. Download additional content throuh WiiConnect24, X-box Live, or Playstation Blu-Wave(a phrase I just made up).
Reply
socrates, you have a big error there. Nintendo has never said they're the new kings of fun. They're publically admitting to shooting for that kind of thing, but it's mostly the fans who are doing that, and it seems that it's becoming the dominant theme of the next generation as of now.
Don't hate Nintendo for a corporate strategy - hate the fanboys who proseltyze it to an absurd level.
Also, and maybe it's the graphic on the emo tour thread, but I've been thinking for a while that maybe Guitar Hero (or a competitor to the series) could do well on the Wii. And I'm half-expecting the Wii to bring a comeback of Para Para Paradise. The possibility is there; it's just a question of whether anyone actually makes it work.
Reply
Reply
Reply
Reply
Reply
You also realize that by being hyperbolic, your comment is not consistent with what Nintendo is saying. Hyperbole is exaggeration, and exaggeration is an overextension of, not a parallel to, reality.
As for the comments about how you don't want to see your parents play a video game... what, is it going to shatter your worldview if your parents are caught playing video games? Should I really shock you and reveal that your parents and grandparents aren't virgins? Saying you don't want a group of people to share your hobby is downright petulant, and more than a little snobby.
Reply
Posted at 2:36PM on Sep 19th 2006 by Adam Johnson 0 stars"
Don't be angry and bitter that you're paying an HD price point for a non-HD system. You only have yourself to blame.
Reply
Reply
Reply