It seems like TV viewers across the pond always get cooler commercials than we do here in the States. For instance, take Namco's ad for Tekken: Dark Resurrection on the PSP which manages to be both memorable and funny, despite having less than two seconds of gameplay footage and only two words of dialogue: "You win!"
Hopefully we can expect to see more ads like this one as Sony and Nintendo ramp up for their launch dates, and Microsoft throws something in the mix to keep up. Look for them this holiday season on a TV near you.
Other notable game commercials:
Xbox 360 "Jump In" promo wins Addy
Japanese game commercials: you watched it, you can't unwatch it
Grand Theft Auto: Coca-Cola City
PS-Peeing viral vid for Gangs of London
