
Gamestop, EB Games, and Amazon have all updated their websites with what appears to be official Wii box art (i.e. no "for display purposes only"). If legit, the asymmetric white bar looks top-heavy like it wants to roll right. That's a long-winded way of saying it looks ugly, subjectively speaking.
I can only imagine, however, that some fancy shmancy branding agency helped Nintendo design the new box art and starting asking all these "Who am I?" questions for the Wii to answer. The ad group then determined that Wii provides a different take on gaming and decided an asymmetric box design should be used as well.
So does Wii box art succeed in reflecting Nintendo's new take on console gaming? Do you dig the look?












(Page 1) Reader Comments
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This looks kiddy as normal to me.
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I especially like the 1st edition gold version of LoZ:TP.
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And remaining on the subject, the box art looks fine. I don't see why it should define Ninty's vision for gaming.
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An asymmetrical box design does not have to be a symbol of a major change in the face of gaming
If anything it's symbolic of how Nintendo need better designers. At least the Twilight Princess box looks Awesome...
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Wii and PS3 have somewhat ugly boxes. Is it not what's INSIDE the boxes that counts?
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As for whether it "capturing their vision"....it's box art. Haven't you ever heard of not judging a book by it's cover? ;-)
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I'll wait until I get my hands on the final box before I pass judgement. My initial impression, however, is that it looks fine. Not as slick as the (fake?) PS3 game boxes, but I'd still buy them.
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When you look at the contour of the Wii design though, it's like an inverted Wiimote contour, which is kind of cool.
But really, it's not worth reporting this.
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"Those are pre-final images, and the final box will not have the wi-fi logo. Activision’s in the process of updating the retailers with finalized images."
See http://gonintendo.com/?p=5801
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If it was made to grab any more attention that that, then it'd end up taking away from the art and the title itself. The more I think about this trivial issue, the more I think it was probably the smartest way to go about doing it.
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You can't really use that space in the upper left, so it's effectively dead.
It forces the game logo to the middle of the box or the bottom of it. This is going to be really annoying to cover designers who are working on a game that goes cross platform from the 360 or PS3 to the Wii.
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If anything, I think it's the boxart itself which isn't particulary good for either of those three games. Would've have thought Nintendo would have done a better job with the Zelda box.
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Posted at 2:09PM on Sep 20th 2006 by sonyRox 0 stars"
I just wanted to re-print this comment to make sure everyone read it. All Nintendo did is put a white line and wrote Wii in the corner (SEGA and Activision design their own box-art thereafter), and they are "totally teh kiddie, amirite?!?!"
Thanks Joystiq for making this post almost solely so we can bask in the glow in responses like the above. Do you understand that this guy is going to be at the store laughing at people for the game purchases? Can you imagine that? What are you like the Comic Book Guy? Could you imagine being at the supermarket laughing at a guy for buying Lucky Charms? They are fucking delicious.
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Good eye there. It looks like this game is still slated for a launch release, yet someone at Activision told IGN that 3rd parties have yet to receive the needed libraries to get their games online. Moreover, I thought no launch games would be online to boot.
Has something changed? Report on that, Joystiq, instead of trying to philosophize box art.
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la mayo!
*erm*
lmao!
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"I think this is kind of a dumb subject for a blog post, but okay."
Actually, this is just fine for a blog post, if I saw this on gamespot or IGN (like I actually go there, ha!) I'd laugh so hard I'd... well, I dunno, I've never laughed that hard, and I can't come up with anything clever.. oh well..
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However I'm not spending the money for fucking box art, it isn't Van Gogh people. I'm looking for the fun.
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Even though you're clearly showing your distaste for the design, you answer your own question here.
"If legit, the asymmetric white bar looks top-heavy like it wants to roll right."
Exactly.
Wii is arguably about movement, and a minimilast yet asymmetrical element helps convey this idea. And take note that not only does the bar help convey this movement, but the diagonal (less than lateral) implied lines in the artwork bring a sense of dynamism to the box as well.
I personally like the look. But aside from the aesthetic, you can see how the idea of movement can be achieved.
Of course, the fact that you feel the box wants to "roll right" could also be a clever visual cue – that is, if it seems to "roll right" off the shelf and into your hands.
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Oh, and I hate it when people say the Wii and Nintendo are for kids. It's not. It's just not directly aimed at an older audience like PS3 and Xbox 360. It's aimed at everyone, yes including kids.
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Good eye there. It looks like this game is still slated for a launch release, yet someone at Activision told IGN that 3rd parties have yet to receive the needed libraries to get their games online. Moreover, I thought no launch games would be online to boot.
Has something changed? Report on that, Joystiq, instead of trying to philosophize box art."
GoNintendo has already debunked this and it has been stated by a rep that the Wi-Fi logo should not be on the packaging. The art is just preliminary.
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However, I can't say as I hate it. Ever since the SNES and Genesis had standard box designs, we've all been used to seeing standard art wrapped by some sort of banner or frame for the system.
I wouldn't mind seeing something completely different, like back in the early days of the NES, where the box art was dependent on the publisher. But alas.
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...oh wait...
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