Middle-earth expands to the Middle Kingdom
According to a press release from Turbine Entertainment, the MMO maker is partnering with China's CDC Games to bring Lord of the Rings Online: The Shadows of Angmar to Chinese gamers -- a market with a strong affinity for online fantasy games. Turbine has already experienced success with Dungeons & Dragons Online in China and Japan, thanks to some effective content localization, and CDC will use a similar strategy by giving Middle-earth a distinctly Asian makeover. I hope this just means substituting tofu and rice for lembas bread, and not giving Gandalf a Fu Manchu moustache.
See also: LOTR Online gameplay footage
Reader Comments (Page 1 of 1)
rpgamer @ Oct 4th 2006 12:25PM
This might stand an outside chance of success because Chinese gamers love fantasy titles. If nothing else, it will give gold farmers a new game to mine. Anybody read the gold farming article in the new PC Gamer?
blake @ Oct 4th 2006 1:02PM
::Chants:: FU MANCHU FU MANCHU!!!!!!!