"For what it specifically does as a video games machine [it] is a bit pricey." No, this quote isn't from yet another analyst bemoaning the PS3's high price point; it's from Sony Computer Entertainment Australia Managing Director Michael Ephraim, talking about the Wii's AU$400 price point in an interview with a blog associated with Australia's Age newspaper. Ephraim also mentioned that the Xbox 360 "appeals only to a very core group" and, at a little over AU$600, is "still pricey."Ephraim was not asked what he thought about the PlayStation 3's AU$1,000 price point, but I think it's fair to guess the word "pricey" wouldn't be anywhere near his answer. Seriously, when many analysts and consumers consider a high price point to be your system's major weakness, you shouldn't be talking smack about the affordability of the competition.
[Via Aussie-Nintendo, thanks Ignatius]













(Page 1) Reader Comments
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You're black.
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Personally? I've preorded my Wii already, from Toys R Us Australia. They're offering a free game with any pre-order! So I'll be set up with 2 controllers, and two games (Wii Sports and Zelda) for under AU$500!
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I emigrated from Australia and it was the best thing I ever did. Fiber to the home, games and movies and tv shows on time, YES!
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Seriously...
He's just cranky that Nintendo is turning a profit.
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And to think the PS3 USED to be my next console of choice. For now I'll go for the Wii and let Sony and Microsoft beat each other to bloody pulps. Who'll win? Who knows. But I definitely won't lose.
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Your fallacy-ridden logic never fails to tear a laugh from my throat.
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This is one of Sony's funniest comments ever. SONY REALLY NEED TO SHUT_UP AND JUST LAUNCH THE PS3.
I can't believe Sony can even comment that the Wii is too expensive. WHAT THE...? How much is the PS3 Again???
I really hoe sony shut's-up especially this close to launching the PS3.
Stop embarrassing yourselves and your fans, SONY!!!
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http://cgi.ebay.com/Playstation-3-ps3-Premium-System-ship-overnight-11-17_W0QQitemZ200035910333QQihZ010QQcategoryZ62054QQrdZ1QQcmdZViewItem
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The only thing that I would like more is the ability to use USB 2.0 UMS devices.
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I think you meant "billions."
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It's good because developers will consider every console when making them nice games that keeps us
entertained.
That is the main reason to celebrate.
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But if he thinks that Sony can sell consoles because they are the only ones that do 'social gaming' and 'family entertainment', then they've got another thing coming.
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are you stupid, lets say the most expensive console is worth it and the cheapest is too expensive lol.
not even looking at the hd movies because this is from a gamers perspective.
look the ps3, same games as ps2 just prettier 200$ tops + wireless internet 20$ + controller 50$ + 60GB HD 60$ = worth 340$ tops
xbox 360 same as ps3 - the wireless internet = 320$ tops
wii, new games with 2x the graphics and cpu power as the most powerfull last gen, the GC, 200$ + 60$ controller + wifi 20$ + wii sports 40$ = 320$
now shows ps3 over priced, xbox 360 resably priced and wii is under priced,
but at least i will admit to being a nintendo fan
hope this helps you see another side, but I doubt it :P
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I take back everything that I have said about the PSP. Those were all contrived and fabricated lies; visions from my own Sony shrine that emits hallucinogenic incense that hangs above my bed. I created those lies even though I knew no one would fall for it because I just detest Nintendo for releasing a system that surpasses my own in fun factor and playability. That leads me to my next deficiency as a human...
I'm not ambi-company enabled; I can only purchase things from Sony due to a deep psychological problem.
Of course Sony is a fairly good company and we all agree that we owe them for their many good games. They make good games and bad mistakes like any other company. But childhood trauma or some other equally damaging event(s) prevents me from seeing this and thus I have to convey my points of view onto the general populace.
The origins of my repetitive and unimaginative "Wii FTL" comes from actually fearing that it might turn out to be a system I want. My other self will hurt me if I play it. Thus I've been instructed to put down the Wii routinely and as much as I can even if it appears as poor English. If I fail my other, currently sedated, self, I will be whipped like a dog. This treatment was successful in rooting out my "irrational" desire for the XBOX360. Now I associate Microsoft with the pain that gave me the whelps on my back.
Rest assured though; my doctor is making me play long sessions of Mario, Wind Waker, Ocarina of Time, Halo 1-2, and hopefully Gears of War. This will kill my other Sony-ized self with a little bit of luck.
However, this treatment is dangerous. Every second of pleasure I experience is also unspeakably painful. I need your guys's collective support so I apologize for my idiocy. Please give me a hug!!! Thank you for doing your best to correct my irrationality. I appreciate everything that you have done.
From now on, my unsupported, unwarranted claims and flat out lies shall remain in the bedroom with my girl, darryl and whoever else makes such claims. I will now support what I say and not be consumed by blind hatred anymore. Once again, I offer my sincerest and most heartfelt apologies.
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http://www.gpstore.co.nz/Games/1520470.html I'm going to wait for a price drop before getting a wii
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I agree 100% with that. For what it is and what little improvement you're getting over a Gamecube, it IS a bit pricey.. Still very affordable, but pricey for what it is.
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Although the Wii will stay alive in the graphics department, the already old tech will fossilize completely by 2009.
However, this system could hit the $100 SWEET spot by 2008. I'll pick the Wii up as a second system (I have a 360) when the price drops enough to warrent the investment. $150 will win me over, no sooner.
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http://www.intel.com/quad-core/?cid=cim:ggl|xeon_us_clovertown|k7445|s
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No. No they're really not. They've only existed through the decades as the "top-of-the-line" product through extensive marketing campaigns and an abuse of consistent and illogical consumer belief that the more expensive something is, the better. Sony is well aware that after creating one stellar product, they can ride their own coat tails and sell inferior products at the same price. This is what name recognition delivers.
Sony is utilizing this tactic again by showcasing their product's raw power and demanding a high price to compensate. As with the original PlayStation, the first times gamers had been exposed to such high levels of hardware defects, we now assume and expect the same out of future systems, a la enormous Xbox and PS2 returns (I worked at an EB where we averaged 3-5 Xbox and PS2 customer defects per DAY) and 360 and PS3 overheating, of which all have a large base of consumer apologists.
Sony could literally put dog feces into a cardboard box and fanboys would still line up. That's a sobering truth of gaming today.
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All that aside, Ephraim has a good point, from a value POV, the PS3 trounces both the 360 and the Wii. Ninty is on record about the fat profit they will make on the Wii, since they can reuse all the unsold gamecube bits, and M$ under the guise of 'choice' is really removing value from the box and forcing you to pay for it down the road, not to mention nickel and diming you with Live payments just to play online and all the extras like horse armour.
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That just made my month
but is it legal to take his name, or are you a logic Demon that possessed him and his trying to purge his mind of his unhealthy Sony fixation
Note: I am NOT saying a sony fixation is unhealthy, just aZn's
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I am outraged that fake people would dare introduce sony-biased opinions. Once again, my fake gives absolutely no support for what he says. He merely cites the shoddy work of others. Once again, I apologize for my insolence. I shall now go back and proclaim the truth, not the truth as I see it. Back to being fair and balanced.
Yours truly,
azn_1080p
BTW
The PS3 isn't a better value. It's a good system but I admit that the pricing was a bit off for the mainstream. Maybe once pricing comes down, it'll be a better value. But for now, most of the cost rests with unproven technology (Blu-ray) and features that the consumer either does not need or can be emulated just as well by the 360.
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http://en.wikipedia.org/wiki/Sony#History
You know I wonder sometimes.
Are the Sony execs REALLY Nintendo &/or Microsoft secret agents?
Something's up.
Is it a Voodoo hex causing all of this diarrhea of the mouth from these guys? Somebody has drugged these people or something. Some secret addiction going on that's affecting thier jobs.
The Wii is not overpriced despite some internet sentiment (which is notorious for being wrong much of the time). It is priced EXACTLY the same as the N64 & GC that came before it because you had to add on $50 or $60 just to play a game by that launch system. The $200 was the console barebones.
Wii only makes $250 because it includes all of the stuff in one package instead of making buy it separately. The Wii Sports pack-in could not have been a wiser choice. Perfect gateway for the Wii experience.
As we all know each country's tax system & tarrifs adds on those extra fees so get mad at your country if you pay higher than other countries do. VAT system. At least you got nationally insured health care unlike us Americans! One up, one down.
Those betting on the PS3 to come out well in the next generation are due for a rude awakening.
Microsoft is gonna put the pressure on 'em like you wouldn't BELIEVE & Nintendo is gonna overshadow BOTH in the process once Wii launches and then merges with the DS audience.
In fact they'll be lucky to survive the next-gen intact. If PS3 doesn't get the marketspace, those exclusive franchises will either go multi-platform or even LEAVE Sony's platform (keep your eye out for MGS4 & Final Fantasy). And knowing Sony's dependence on the 3rd party (much like USA dependence on Middle East region's oil) that will absolutely cripple them for the rest of the generation.
Sony's 1st party stuff can never compare to Nintendo's who was able to survive largely on their 1st party alone during the past 10 years of virtual 3rd parry drought.
I don't whether this exec's statement come out of fear or arrogance but I certainly know they come out of stupidity.
Knowing Nintendo's system quality compared to Sony's system quality (see Gulf War Game Boy & the Gamecube/PS2 endurance tests on YouTube.com) Sony's should be LESS priced. Their hardware is shoddily made.
The folks thinking Nintendo's stuff is worthless have obviously forgotten that Seal of Quality that saved the industry 20-something years ago. Something to be commended. The Wii's tech is complex & for the stuff they're giving us the $200 plus $50 for the pack-ins is frankly a STEAL. We should be lucky to get the Future of Gaming so cheap!
John Lucas
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In this respect the Sony guy is completely right. Unfortunately he blew his cover right off when he applied the same words to the Xbox 360. Microsoft is LOSING money on those things, therefore I don't think that on its own the unit can be considerred pricey.
I don't believe that Sony's machine is pricey either. Sure, in comparison it is pricey, but (I hate to say this old fanboy line) when you consider the fact that it is the cheapest way to get your hands on a Blu-Ray player, you're not getting a bad deal at all. If the hardware is slightly more powerful than a 360, and we assume that they would be charging for hardware alone for the same amount as Microsoft, then you're getting a Blu-Ray player for $300-350 AUD. A standalone player costs $1500 AUD. You can't argue with these numbers. If I had an HDTV, I would rush to buy one of those things (I'm a film buff after all), and after TGS it looks like there would certainly be enough games to keep me busy in the first batch of releases. Unfortunately, I don't own an HDTV, and neither do most of the gaming population. As a result, the Blu-Ray advantage means very little to me and many others. The waves of Sony hate visible in the online gaming community have gotten ridiculous. You'd think that Sony were going to use this thing to bring about the Apocalypse of something. People are devaluing the PS3 and Blu-Ray constantly, and I can't help but wonder, what are these people's motives? For what I can see, it is a good bargain if you have the money or are interested in what it offers. Remember, just because YOU don't have an HDTV doesn't mean nobody else does. PS3 could be just what many are looking for.
I can't see myself buying a console this generation, unfortunately. Nintendo were right about one thing; that spark of originality and magic in gaming seems to have gone. It was gone a long time ago in actuality. From what I have seen, the Wii is not the console that is going to bring it back, as the majority of 3rd party releases (and thus the majority of games) will essentially be ports with tacked on 'gimmick' use of the Wiimote. So where do we find a truly fresh experience? With Microsoft? With Sony? Gears looks fun, as does MGS4, but there simply isn't enough of interest to me on these machines to justify the huge price this generation. Wii seemed like it had it all; looks, innovation, and a cheap price. But seeing how much Nintendo is overpricing made me stop and consider if I really wanted one. If it appeals to you, go out and buy one, it is still a lot cheaper than the competition. But I don't think I'll be alone in sitting out and hoping for that spark of originality to show itself this gen and convince me to rejoin the gaming race. Until then it will just look like a bunch of suits pissing money of the wall, leaving gaming forgotten.
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(Considering the US price, anyways)
Yes, it is $50 more than the GameCube was at launch. And if you look purely at the processor chips (which are smaller, faster, and more quiet than GameCube's), then it may not seem like it's worth that $50 extra.
But, it does have more than that. Wi-fi (for Internet), Bluetooth (for communicating with the Wii Remote), and flash memory built in (granted, 512MB isn't a lot... nor does it cost much for retail anymore. You can get a 512MB USB flash drive for less than $15 now), it is still more than the GameCube was, purely from a hardware standpoint.
But, there aren't just hardware costs to make up for. There's also the R&D that went into Wii. They gotta make back the money they spent developing this thing, right?
However, considering that they used to tout the following:
1) A mass-market price
2) A Nunchuk packaged with every Remote
It really makes the Wii look pricey. $200 (with or without a packed-in game) would've been a mass market price. $250 (even with Wii Sports) isn't as much... But, it's not like $50 is THAT big of a deal.
Even so, I think it would've been smarter on Nintendo's part to market the Wii for less than they are (in ALL regions).
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Would people stop saying that the Wii is just a glorified Gamecube? It's based on the same architecture, which lets developers become familiar with it more quickly. All those "unused Gamecube parts" that Nintendo has "laying around" won't do them any good now. Everything in the Wii is brand new. The processor, the GPU, the motherboard, everything.
When you consider what the Wii is (in that tiny box!), I think people will start to objectively say that it's worth $250. Selling it at a lower price point is just what we like to think Nintendo should have done. But it's easy to scrutinize when you don't have to worry about the implications of such a decision, isn't it?
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Value isn't measured by how much something costs to make. We know you'll claim the PS3 is twice the gaming experience of any other console (regardless of what you really think) but I have a hard time seeing anyone else agree. :)
Cheers!
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Give me a PS3 to sit next to my 360 anyday, over another title starved nintendo console.
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What a load of shit mate, do you even live in australia like i do, you need to shut the fuck up if you dont know what your talking about. Everyone in aus pays a 10% GST on everything, as i believe, american prices DONT include the tax you pay at the counter. Aussie prices do, then include all taxes and mark-ups. We also pay $99.95 for all our new games, but americans pay $49.99. If you did a straight currency conversion, we are paying a premium. I bet you got on here and looked at that thinking 'dumb aussies, should increase the value of thier dollar'. IF you were smart enough to actually do a conversion from US$600 is about AUS$805.... we do pay a serious premium. Even our 'low end' ps3 (20 gig one), we pay AU$825 which is more than the above conversion anyway. So yes, it is a 'bit pricey' we are paying 25% extra for a console that you pay for. Next time, use your head.
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IF
(actual cost) of Machine X is GREATER than (retail cost)
THEN
Machine X must be a good value, regardless of absolutely any other variable.
IF
(actual cost) of Machine Y is LESS than (retail cost)
AND
Machine Y has GREATER features than Machine X
THEN
Machine Y must be a terrible value.
All that seems to matter in the minds of PS3 fans is that since they're spending less money than Sony is on the same product, they must be getting a good deal. The features, games, external support and the other numerous variables that inherently associate with all video game machines are tossed to the side just because Sony will lose money with every system they sell.
I'm looking to sell a car I made entirely of paper mache'. It cost me over $150,000 to manufacture (because I chose to buy the paper mache' from someone who was selling it for $150,000) and it doesn't have an engine, seats, wheels, transmission, fuel tank, steering wheel or windows, but I'm going to sell it to you for only $75,000. Sound like a deal? Anyone wanna buy it? I'm losing money so it MUST be a great deal!
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