Sony Australia boss Michael Ephraim responded to his remarks from yesterday that the Xbox 360 and Wii are "pricey" despite PS3's heavily criticized $500-600 launch price. After realizing he was walking on thin PR ice, Mr. Ephraim retracted critical statements on both Microsoft's and Nintendo's value propositions, restated his PS3 value vs. price argument, and even had some nice things to say about the competition in a post comment to Screen Play. What's more, the Sony exec apologized for the late Australian PS3 launch in a candid manner: "Sorry you didn't have the opportunity to buy a PS3 this year, but I'm sure it beats lining up in a queue for hours on end only to be told the store has sold out." What? No thoughtless or what could otherwise be perceived as arrogant remarks from a PlayStation suit? Welcome to the softer side of publicity, Sony.
[Thanks, Tom and minus_273]
