Surviving Sony Gamer's Day
I set my alarm yesterday morning. I had a date with Sony Gamer's Day, 2006. And yes, Grammar Rodeo champions, that apostrophe means that it was just for me. Also, about 100 to 200 other journalists and analysts showed up, but I let them stay.Sony's annual all-day press event held few surprises. Instead, it was the last big event before the PS3 retail launch, and we reporters got to play more games, eat fancy hors d'oeuvres, and talk to Sony executives.
In the late morning, I attended a lunch that was supposed to be with developers but occurred without them; a roundtable discussion had been canceled. Instead, I got to listen to analysts at my table spout lots of semi-confidential numbers off-the-record. Numbers like "40%," and "5,000,000." (Yes, commenters, those are completely out of context; don't start any rumors.) After eating fancy food that may have been prepared entirely by a team of Cell processors -- it was that good -- I headed to San Francisco's Dogpatch neighborhood for the presentations.
The main event was housed in a warehouse-turned-loft, with a curved ceiling over the main stage. The room evoked an airplane hangar full of Sixaxis dreams, or maybe my thoughts were just wandering through subliminal control. I regained my skepticism next to the rest of the cold journalists.
An authoritative voice warned us not to shoot photos or video, and then the presentation began with an introductory PS3 video. Kaz Hirai, President of Sony Computer Entertainment America, strode on stage. He was self-deprecating at times, showing the infamous YouTube Ridge Racer video to demo the PS3 web browser.
Other times, he and the other execs were, well, let's just call them confident. Kaz said that the PS3 will sport the "most robust lineup of any console launch," and the system will have "no [power] brick ... [unlike] some of our competition." Executive VP Jack Tretton took another dig at an unnamed console (cough: Xbox 360), saying Sony would ship "two fully-featured devices," adding, "We do not have a stripped-down core [system]."
(Aside: Sony, we gamers want you to succeed; we want all consoles to succeed. Just know that you look better staying above the insult fray, letting your products speak for themselves. We like a company that laughs at itself; you handled the Ridge Racer joke with style.)
After a few more demos and with other execs and developers, Sony sent us upstairs to the second and third floors, full of PS3s and games.

About 25 HDTVs and PS3s showcased most launch titles; I played a handful of the games after pushing through the crowd. Few titles stood out from the rest. Mostly, the games seemed like safe bets, which I can understand for a system launch. Most also looked good, just not innovative. I saw the futuristic shooter, the Tony Hawk game, racing games, and EA Sports games. The rain in one of the racing games looked real, sheeting off the windshield and sprayed by other cars, but it was just rain.

Some of the smaller titles were the most interesting, like Criminal CrackDown -- shown only in the main presentation -- and other downloadable games. I'm sure the PS3 will find its own Katamari, Okami, and Shadow of the Colossus. They just don't seem like they'll launch with the system.
Late in the day, someone literally turned the power off a game I was about to play; they were trying to herd us downstairs for more festivities, although there must have been a better way to move us along.

The chairs from earlier in the day had been carted out, and the main room had been converted into a dimly-lit club full of grimy gamers. While eating a few snacks and talking about the day, I began noticing some women dressed to the 9-8-9s. One had a Michael Jackson Moonwalker-style hat and business suit that incorporated mesh panels. PR reps are known for fashion sense and looking good, but I've never seen one with mesh panels. The fashionistas' presence made sense after Ludacris, the surprise musical guest, bounded on stage; they danced right in front, probably planted there by the hip-hop star.

I maintained my skepticism through Gamer's Day, but a few of the PS3 features and games made me more interested in the system. The PS3 is a competent platform, but I'll have to decide how it holds up when playing at home, away from marketers. As I try to shake Luda's infectious grooves out of my pounding head, I'll collect more thoughts about specific games and news tidbits that haven't gotten much press.
See also:
First 500K PS3s get Blu-ray Talladega Nights
PlayStation 3 launch window titles announced
PS3 peripherals priced: $50 for a Sixaxis





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Reader Comments (Page 1 of 1)
Agent MOO @ Oct 20th 2006 2:26PM
Riiiiiiiiiiiidgeeeee raaaaaaacer!
POOLSCLOSED @ Oct 20th 2006 2:27PM
Poor Kaz, no one's paying any attention to him. (3rd pic).
RJ81 @ Oct 20th 2006 2:28PM
Ho's.
Hoooooos.
In different area codes.
Area codes.
Ho's.
I got ho's.
R2P2 @ Oct 20th 2006 2:36PM
Taking those numbers out of context is so fun.
"How much of the claims Sony is making for the PS3 are true?" "40%"
"How many more times will the PS3 get bad press during its 10 year lifespan?" "About 5,000,000."
David @ Oct 20th 2006 3:41PM
I got sick of reading it because it's such shit. I do find it funny that the developers couldn't think of some lies to say and just didn't show up. it's also funny that Sony picks on the 360 for having a power brick when all Sony did was stick it into their huge ass, piece of shit, will break in a month, $600 paper weight.
White Cloud @ Oct 20th 2006 2:52PM
I find if you don't have expectations, things just genuinely appear better. Which is probably why when everyone thought the graphics would look mega realistic, they got dissapointed. Myself, I see it as a pretty solid launch line-up because I wasn't expecting too much in the first place. People shouldn't get so frustrated with things, especially if they're not gonna buy it etc.
dvnt @ Oct 20th 2006 2:53PM
The PS3 box doesn't look like a gaming console it looks like what it actually is... A DVD player. Wellm in this case a doomed proprietary format player. What about the box remotely says it's a game machine besides the name PlayStation? Is it eye-catching? Does it look bright and fun? Nope.
I think the box reflects Sony's strategy for this console cycle. Push the format, push numbers, suck the life and fun out of everything.
crono141 @ Oct 20th 2006 2:52PM
lol @#4
JUJUSTSHUTUP @ Oct 20th 2006 3:02PM
yeh poor kaz i mean hes only doing an interview after all, i swear that man could dissapear and no one would care (sarcasm fellas)
EdogLost @ Oct 20th 2006 3:05PM
gimiii gimmiii I want one so bad :( sucks that you have to be a rapper or a employee of ebgames to get one
The Rev @ Oct 20th 2006 3:10PM
Sony, we gamers want you to succeed
lol speak for yourselfs
Brandon @ Oct 20th 2006 3:18PM
#9 (EdogLost) said: sucks that you have to be a rapper or a employee of ebgames to get one
Yes, because if I was either, I'd shoot myself.
get over it @ Oct 20th 2006 3:36PM
"Just know that you look better staying above the insult fray, letting your products speak for themselves"
too bad the joystiq comment sections are usually nothing but insults about a product that hasn't hit the market yet.
TSD @ Oct 20th 2006 3:53PM
I'd like to meet Kaz in a bar.....he has that "hit me" type of face!!
Kevin @ Oct 20th 2006 4:04PM
Agent Moo beat me to it.
BklynKid @ Oct 20th 2006 4:05PM
Did you get a first hand chance to experience revolutionary real-time weapons changing in glorious 4D? I am soooo jealous!
All Your Lost Socks @ Oct 20th 2006 4:05PM
Okay... there's jabs against a general platform, and then there's mean personal comments (*cough*#14). C'mon.
I agree about getting your hopes up, #5. On another token, #10, think about it. We want the PS3 to succeed so that for one, games don't look like a dying market, and for two, to keep the competition going. Microsoft needs someone to play off of and honestly, I can see the whole thing going nowhere fast if it was just Nintendo and Microsoft duking it out. Think of the industry as a whole when you lay your bias against one company or another, y'know? There should be a modicum of understanding as to -why- you aren't a fan of a company - that would then lead to why they should change, not why they should die.
Neil @ Oct 20th 2006 4:07PM
@ 10 you're a nerd, no seriously.
Psaakyrn @ Oct 20th 2006 4:58PM
Sorry, got distracted by that box.. I just thought that 5 PS3 boxes would take up approx the amount of space of the number of Wii in a fully stocked Wii display stand. The irony would then be that based on storage space, stores may get equal stock of PS3 compared to the Wii. :o
Psaakyrn @ Oct 20th 2006 5:20PM
Also, that's one horribly graphic design for a box. Too much clash in contrast, one side mostly black while the side right beside it goes mostly white without and transistion.. I seriously hope that's not the final box design.
Jeffers @ Oct 20th 2006 5:32PM
Is that a little little man or a big big box?
JUJUSTSHUTUP @ Oct 20th 2006 6:18PM
everyone pick on the box that we are going to throw away anyway and if u do wanna keep it, u aint gonna make it into a coffee table or some sh*t so cut the box bashing. (yes im sick of all the stupid a$$ bashing)
get over it @ Oct 20th 2006 6:33PM
so now we're making fun of the box? what the....
if sony added the feature to the ps3 to spit out twenty dollar bills, half the people here would throw a fit claiming they ripped off the idea from atm machines and they just want to shove paper money down your throat even though we all know coin currency is the better format. there would be cries of "$ony suxorz! the money isn't exclusive!" if they plated it in gold someone would complain how it didn't go with their "home electronics decor"
potato @ Oct 20th 2006 8:32PM
I think hes being interviewed by G4.
bearattack79 @ Oct 21st 2006 2:39AM
Hmm after reading this I wonder in the cell processor could cook some food, Im thinking grilled cheese. This is bullshit Joystiq are you trying to say that the system has heat problems! Im freaking out here ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh Im taking it all wrong........
Beesnipe @ Oct 21st 2006 9:55AM
I would LOVE to get all three systems, but Im not gonna buy a pricey blueray play - ..station 3...
ok, some E3 quotes!
attack its weakpoint for massive damage (clears throat)
and we're certainly not interested in gimmiks!
now place your psp next to the tv for a rear-view mirror!
Riiiiidge raccer! Now that what I call a duck!