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A Best Buy employee who wishes to remain anonymous sent in the above pre-launch Wii setup for the retailer including a 22-page memo documenting which stores will participate in the promotion. The letter, written by VMSM (third-party Nintendo marketer?) and addressed to "Best Buy Retail Management," names 249 participating stores and includes installation instructions for two, four-foot "Coming Soon" billboards with one count-down clock
. Billboards are expected to hit stores on November 1.
While it looks big, keep in mind those white boxes could denote existing inventory. More interesting, however, is the display copy: "When you hit a drum, swing a raquet or a bat, why should you have to press a button?" A new slogan that perhaps effectively communicates Wii's take on the game interface.