
Click image to enlarge
A Best Buy employee who wishes to remain anonymous sent in the above pre-launch Wii setup for the retailer including a 22-page memo documenting which stores will participate in the promotion. The letter, written by VMSM (third-party Nintendo marketer?) and addressed to "Best Buy Retail Management," names 249 participating stores and includes installation instructions for two, four-foot "Coming Soon" billboards with one count-down clock. Billboards are expected to hit stores on November 1.
While it looks big, keep in mind those white boxes could denote existing inventory. More interesting, however, is the display copy: "When you hit a drum, swing a raquet or a bat, why should you have to press a button?" A new slogan that perhaps effectively communicates Wii's take on the game interface.




















(Page 1) Reader Comments
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So it has its advantages and disadvantages...
Am I the only one think that is such a SWEET looking display? mmm
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The Nintendo brand has been plagued by various image problems since the N64. While Nintendo remains a very strong brand, it also gives the company a chance to start fresh and shed some of the image issues associated with Nintendo.
People aren't stupid and most will know that Wii is a Nintendo product, but without major Nintendo branding associated with the system, it makes it easier for people who passed Nintendo over years ago to consider Wii.
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The should just take out the first part and leave it "why should you have to press a button".
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The idea that using a remote control as an avatar of objects is a more natural interface than moving a joystick or pushing buttons is questionable at best. Neither one is a natural interface. One of the reasons that games are interesting is the need to master the interface, so that you can get the optimal feedback response.
In NiGHTS, that meant you needed to not just push on a multi-state analog pad, but you had to learn exactly how to do so in an optimal manner.
The only thing that makes a remote control a "better" interface is that because it appears to be a remote control, it is theoretically less threatening. I submit that a non-gamer watching a hardcore gamer playing Twilight Princess on Wii is going to be just as cowed as if they were watching them with a gamepad. You could make the interface a teddy bear, and that wouldn't change the nature of the need to master it in games.
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You take that new box home,slowly unwrap it minding
not to rip any of the packaging.
You open that fresh new manual and sniff hard at
the pages to smell that new ink.
That fresh new console all cabled up into your
entertainment rig and switching it on for the first time is a breathless experience because you know it's your baby.
You remind yourself at the same time to give Joystiq
a week off so no-one diss's your baby and you lock
yourself in with pizza because the nights are going to
be long.
Then you come back to Joystiq and proclaim you're
not a fanboy atall.
Give me strength...
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http://gonintendo.com/?p=6989
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Otherwise, the Niven Marketing Group copyright language is odd, especially the date format and the small caps.
And I don't think a golf game is going to be the primary highlight of the Wii display. I also doubt 2 of the 4 rectangular signs would have the same text "A New Style of Gaming," and I can't believe one of the 4 selling points is "Expanding the Audience"...
I could go on, this is a pretty bad fake, but I don't want to make the faker feel too bad. At least it's a pretty nice conceptual design.
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I want to play Wii!! :D
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From what the employees told me, they expect to be getting in a Wii demo unit some time next week, with a PS3 one this week; they also thought their initial shipment of systems would be something like 40 PS3s (no word on premium/tard pack split) and 100 Wiis
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Or maybe this is fake. Yeah, I'd go with that.
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Perhaps you've seen the 2001 monolith that is the PS3 thing in your stores? Couple of shelves that say coming soon and an endcap. Store management is sort of ticked about losing that much selling space for something that they know they're not going to have in stock to sell.
The white boxes are something that all merchandisers do with their inline and endcap displays. Since these things are designed very generically - AND since the box art isn't always done when the layouts are designed - that's why white boxes are used.
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http://www.daddyodeals.com/phpBB/viewtopic.php?t=4816
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