Morgon at MyGamercard.net noticed an interesting new "feature" in the recent fall dashboard update. Videos now have a new label which reads, "Does not expire." Obviously, this label isn't there just to remind us how great it is that, unlike milk, digital video doesn't expire. No, this label portends only one thing: future Marketplace content will expire. We've already seen this happen once with the Table Tennis demo. We've also seen the recent delay in content for Silver Live members versus Gold Live members. Now it looks like we'll only be seeing more of this activity. Naturally, it makes marketing sense to place an expiration date on certain things. The Table Tennis demo, for example, gave you enough of the game that you really didn't have to buy it at all. Still, what other things will get expiration dates? Videos? XBLA trial games? MGC puts forth the idea that videos of television shows might expire, thus prompting you to buy the DVD. Allow us to add another nefarious twist: will there ever be pay content that expires? EA's magic 8 ball says, "Signs point to yes."
[Thanks to MGC's Sherveen and KineticOnline]
