EA is determined to be the bully of Xbox Live Marketplace. Once again, the world's biggest games publisher is offering pay-don't-play content, inviting gamers to buy Need for Speed Carbon's unlockables.EA and Microsoft will argue that this is simply a matter of choice: choose to buy content; or choose to unlock content by playing. But this new set of choices defies our learned experience.
Gamers want instant access to unlockables for all sorts of reasons (some are too busy to "earn" unlockables; some to lazy; others are inferior; and still others just have more fun when it's easy). There used to be a simple solution: cheat codes. But EA wants us to forget codes ever existed; wants to punish our wallets for not approaching its games with the Protestant ethic. All told, you'll burn an additional $49.25 if you want accelerated access to Carbon's goodies. Hey, you don't get to the top of the industry by offering handouts.
See also:
EA's premium ripoff: football tutorial videos on XBLM
EA charging gamers to access unlockable content
EA charging twice for downloadable content













(Page 1) Reader Comments
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Expect it to become more common in the near future & expect companies like EA to keep pushing the averege consumer much closer to the edge.
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Not buying them will show EA how awful this new business model is. Hopefully, this is just due to the infancy of microtransactions, and it will die off over time.
Hopefully.
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TW07 was the first EA game I bought in 4 years, and I think it may be another 4 years before EA gets another cent from me...
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These continous stories about some whiner bitching about microtransactions are tiring. This is way it works now!!
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One of the downloads is a good one anyway, it unlocks the stupid "Collectors Edition" content while costing less than how much more the CE costs.
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second they arent forcing you to buy this stuff. yes i feel bad for the gamers that squeezed more game by using cheat codes but its not like this stuff cant be unlocked by playing.
man i wish the ps3 network was out so you guys could see its not xbox lives fault but ea
and jodyanthony makes a good point, game genies and gamesharks arent free last time i checked.
lets look at this from the other side.
a kid rents an ea game uses a bunch of cheats and is finished in a week. if this happens a few more times ea makes no money on sales
but if this first kid wants to blast thru the game he now has to pay a bit and ea makes money when they normally wouldn't have.
2 sides to everything y'all
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This coupled with GT:HD really sucks. So yeah, in this case, there is a choice. I don't think EA'll see much "backlash" because of that fact... not nearly as much consumer ill-will as Sony would/will face if they make purchasing individual cars manditory in the next Gran Turismo.
I wonder, though, will the Nintendo version support this tom foolery? It's been stated by the company that there will be no 3rd party online capable games for the Wii until 2007. With release just 17 days away (OMFG!!!!!), it looks like the answer to that would be "no."
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A large amount of games have content which is unlockable only, and no codes are avaliable which enable these extra features. EA is def overcharging on what those unlockables should be worth, but the gamer still has a choice. You play the game, you make progress, you get extras. I don't think this is a new concept.
If you don't directly support it with your money, it won't affect you :)
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Plus, it's not like you have to buy everything all together. Maybe someone really wants that 2006 Viper in the game, and is willing to spend the dollar to unlock it.
I mean, really, what's the big deal? The same content is in the game, the same to unlock the content is in the game, all they did was make it so you could spend a few bucks to unlock specific bits of that content should you choose. There's a lot not to like about microtransactions, but bitching about this is just over the top.
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As long as stupid people keep on paying for it EA will keep on charging for it.
STOP THE MADNESS, BOYCOTT EA!!!
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Hooray for the Interwebs!
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These transactions are for anyone who can't or doesn't have the time to unlock all the content but rather pay a few bucks to get it right away.
I rather unlock it the old fashion way, It's the reason I play games...for fun, for that feeling of accomplishment.
Major Nelson said it on G4...It's about choice.
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Here is my challenge. If this is an unacceptable microtransaction scenerio, what ways do you see as fair for microtransactions?
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A way for EA to completely abuse this procedure though is to make things much much more harder to unlock. I wouldn't be surprised if that happened.
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On the whole, you really can't bitch about microtransactions when it comes to something like this (Lumines Live on the other hand is definitely something to complain about...), but you do have to worry about what these companies will do should they find it to be a lucrative way to make more money. What's to stop them from making some of these unlockables ridiculously hard to unlock to trick people into buying it instead? THAT is what I get concerned about, and I wouldn't put it past EA to do such a thing...
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it is a choice, simple as that. they are not holding content back from you.
lets see how this works out. many of us here are saying we would never buy this stuff, but i guarantee there is enough people out there to fund this... i hope i'm wrong.
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EA, Its in the game (but we'll charge you for it again anyway)
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If I had the money, I would totally pay it, but I do agree it's an insult to our wallets.
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And if you think Sony's any different and would never allow this to happen to their loyal subjects, I cannot wait to see your face a few months down the road.
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Asking people to pay for something they already paid for is terrible. I will officially not buy that game out of principle. They shouldn't even offer that. If they don't want cheats, fine. But don't sell the cheats.
Could you imagine this practice in other industry's. I'll sell you a new car. Certain features will unlock after so many miles, oil changes, tune-ups, etc. You can have auto-start at 10,000 miles. Power windows at 5,000 miles. Heated seats after 25 oil changes, etc. Or, you can pay me double for the car and have all the features right off the bat.
What a bunch of BS. Are they trying to ruin video games?
The only positive I can see out of this is that stupid people will subsidize the budgets of games so that they can have bigger budgets so I can buy a game used 6 months later and have a good experience.
I'm sorry, this kind of stuff just makes me so mad.
Honestly, pretty soon they are going to release a game that you have to pay extra again and again just to get anything out of it.
I am making a call right now. GoW will offer download packs for extra maps and what not after a couple of months for $20+ total. If you don't have it all, you will barely be able to play online. They'll find a way to do it. They get you hooked on a game, then make you pay later to keep playing it online. Watch.
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But if you can persuade a kid to pay $20 to unlock all the cars, why bother making an interesting challenge? Just make it as fuck-off hard as you can - 250 cups with slightly different names, and you have to beat them all to unlock a new track. This is especially true with the idiot-fanbase franchises (any major EA franchise, movie tie-ins, kid's games)
My point is that developers just won't care about gradual item acquisition before. The reason games don't give you everything at the start is longevity, and to hold your interest. All this will be lost - in ten years time, kids will be memorizing their parent's credit card number, instead of the Contra 30 lives cheat
Also, fuck EA
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...not a bad idea...just too much damn money...
If all this TOTALED $10 bucks I'd be much more accepting of the whole deal, but at that price point, no f'n way.
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