Reuters explores the synergy between game publishers and hip-hop labels in a cross-promotion effort. From the article: "For their latest [Def Jam] endeavor, EA has opened a studio in Chicago that is working with more than 35 top-selling artists, including the Game, Ludacris, Paul Wall, T.I. and Big Boi ... Def Jam is working with EA to incorporate a full range of hip-hop music from various styles, including East Coast, West Coast and Atlanta sounds [country boy rap, our fav!]."A game publisher opening a recording studio to produce original in-game soundtracks? That's gotta be a first. But hey, it's all about the Benjamins.
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