Skip to Content

Find your next home with Luxist's "Estate of the Day"
AOL Games

EA partners with Def Jam records for cross-promotion

Reuters explores the synergy between game publishers and hip-hop labels in a cross-promotion effort. From the article: "For their latest [Def Jam] endeavor, EA has opened a studio in Chicago that is working with more than 35 top-selling artists, including the Game, Ludacris, Paul Wall, T.I. and Big Boi ... Def Jam is working with EA to incorporate a full range of hip-hop music from various styles, including East Coast, West Coast and Atlanta sounds [country boy rap, our fav!]."

A game publisher opening a recording studio to produce original in-game soundtracks? That's gotta be a first. But hey, it's all about the Benjamins.

See also: Jigga Man makes his way to NBA Live 07

Reader Comments (Page 1 of 1)

Joystiq Features





Featured Galleries

Command & Conquer 4

Command & Conquer 4

Seven Haunted Seas

Seven Haunted Seas

Left 4 Dead 2 cricket bat

Left 4 Dead 2 cricket bat

Halo 3: Citadel, Heretic, Longshore

Halo 3: Citadel, Heretic, Longshore

Lost Planet 2 (7/07/09)

Lost Planet 2 (7/07/09)

Sky Crawlers: Innocent Aces

Sky Crawlers: Innocent Aces

New Games This Month: July 2009

New Games This Month: July 2009

Grandmaster Flash in DJ Hero (PS3/360/Wii)

Grandmaster Flash in DJ Hero (PS3/360/Wii)

Battlestations: Pacific Mustang and Carrier DLC packs

Battlestations: Pacific Mustang and Carrier DLC packs

 


Joystiq Podcast


New episodes every Friday! Now playing: Joystiq Podcast 01776, for Saturday, July 4.



Archive | RSS | iTunes

Autoblog

Urlesque

Download Squad

Engadget

Massively

Asylum

Wow.com

Engadget HD

Big Download