Nintendo Wii marketing to exceed $200 million
You better bring it! After taking a pounding in the last console generation, along with pre-E3 cries Nintendo would become a third party developer like Sega, Bloomberg reports Nintendo will spend in excess of $200 million marketing the Wii to make sure they don't come in last again.
The $200 million will be spent over the next year and is the largest advertising campaign in Nintendo's history. You can expect to see Wii commercials starting this week. The message will focus on Wii being family-friendly and easy to use, but the main demographic being targeted is adults. 80 percent of the budget will be spent convincing adults to purchase the system and shaking off Nintendo's traditional consumer perception of being for children and teens.
Hardcore gamers can debate which system is greater till pigs fly, the cow come home and hell freezes over. $200 million is a lot of money to spend on an advertising campaign. Nintendo is pushing for the masses with an affordable gaming console. 2007 is going to be a very interesting year.