PR and marketing firm, Edelman is entering the world
of Second Life
without any overt marketing agenda -- at least none that seems to exploit the online residents. Instead, Edelman is working with virtual commerce group, The Electric Sheep Company
, to offer a competition and seed funding
for a Second Life
-based business plan.
Edelman and Electric Sheep are also launching a machinima video blog within Second Life
, further burrowing into the virtual space. Should Second Life
players be nervous that more corporate entities keep appearing within the world? Probably. But we cautiously applaud these Edelman plans; it sounds like the company is trying to build a respectable reputation within the community.