SCEA marketing VP talks about crying babies

29 Comments by Justin Murray Nov 17th 2006 3:55PM
Filed under: Sony PlayStation 3, Business

With the PS3 a paltry few hours away, Sony heads are pulling all the stops to make those who don't get one feel ~~better~~ less angry about the situation. One of those Sony heads hard at work is Peter Dille, senior VP of marketing at SCEA. Unsurprisingly, Mr. Dille feels good about Sony's marketing direction.

In an interview with N'Gai Croal of Newsweek, Mr. Dille calls the (in)famous crying baby ad "the ultimate Rorschach test." He explains that whatever you feel about the PS3 after watching the commercials that "those answers are true, if that's what it means to you." He also goes on to dismiss Microsoft's accelerated demos for Gold members and blogging community, indicating the PS3 is in a far better position in both areas.

So, if the crying baby ad is the ultimate Rorschach test -- and whatever we think about it is true -- does that mean the PS3 is creepy and disturbing if we felt that way? While Mr. Dille is quite confident in Sony's efforts, we haven't exactly seen this massive influx of positive buzz about the PS3. Trucking out a bunch of celebrities isn't proof; they're what we call paid spokespeople.

Tags: PlayStation 3, PlayStation 3 ads, PlayStation 3 marketing, Playstation3, Playstation3Ads, Playstation3Marketing, PS3, PS3 ads, PS3 marketing, Ps3Ads, Ps3Marketing, Sony, Sony ads, Sony PlayStation 3, Sony PS3, SonyAds, SonyPlaystation3, SonyPs3

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(Page 1) Reader Comments

Kevin: Nov 17th 2006; 4:01PM

So I guess it means..

Crying baby - represents your child crying because you spent his/her college fund to buy a PS3

Empty room - represents you selling everything you own just to have enough money to buy the PS3.

Ok, ok, so it's not THAT much. :P

zxcv: Nov 17th 2006; 4:06PM

The crying baby is all the people who couldn't buy one

Matt: Nov 17th 2006; 4:07PM

Dude, that guy looks like a tool.

The Intangible Fact: Nov 17th 2006; 4:13PM

"indicating the PS3 is in a far better position in both areas"

Where did they come up with this information? Dumbass sony corp.

luke ass: Nov 17th 2006; 4:19PM

I just want to say that that is a very unflattering picture. Horrific actually. Yeah. Ouch!

TB: Nov 17th 2006; 4:20PM

They should have showed gameplay. Ps3 is living on hype and promises. They have yet to prove to anyone a real reason to own a ps3. But then again if they showed gameplay consumers could compare it to the 360 and realize the 360 is a better purchase at this time.

Ryan: Nov 17th 2006; 4:23PM

Its almost as bad as the PS9 commercial from a few years back. They need a new advertising firm.

Milkshake: Nov 17th 2006; 4:23PM

SONY SUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUKS!..........SONY SUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUKS SO MUCH

: Nov 17th 2006; 4:27PM

Wow, Joystiq has become inundated with dipshit, foul mouth, teenage brats; good thing reality is nothing like Joystiq.

Its the weekend, go out and get laid, peeps.

-1: Nov 17th 2006; 4:27PM

looks like a retarded Matt Damon

Milkshake: Nov 17th 2006; 4:30PM

@9

I am getting laid im staying in this weekend with your sister

The Intangible Fact: Nov 17th 2006; 4:30PM

@ >

No. You can't see reality. Reality is showing that sony is a POS company that relys on hype to sell POS hardware.

*Left computer to get laid*

HotShotX: Nov 17th 2006; 4:31PM

You know, I kinda agree with him:

I too felt like floating in the air, reconstructing my physical being, then exploding in a vibrant array of colors (mostly organs) to paint a room, all in anticipation of the PS3.

Not.

~HotShotX

joe: Nov 17th 2006; 4:36PM

this should be simple

number of demo of Xbox live = 30+

number of demos on Playstation network = 0

which would you rather have?

alteast MS had demo's of the lanuch games out within days. Sony...not so much.

RetroJunkie: Nov 17th 2006; 4:40PM

HOLY SHIT

HEY EVERYBODY ">" INSIST THAT WE ALL GO OUT AND GET LAID
YES WE'RE TALKING ABOUT THE SAME ">" who INSISTS ON MAKING NEGATIVE COMMENTS ON EVERYTHING THAT ISN'T SONY RELATED OR POSITIVE TOWARDS SONY!

THE SAME GUY WHO KEEPS TELLING US TO GO GET OFF OUR COMPUTERS

YET HE KEEPS POSTING HERE

THE IRONY
THE IRONNNNNNNNNY

E.J.: Nov 17th 2006; 4:49PM

How can he say that Sony's in a better place in anything at the moment? Their hardware just launched and they already think they're ahead?

Well, I guess it's a save-face statement to keep investors' faith in the company since they're losing $200-$300 per unit. With manufacturing issues and soon-to-be hardware problems, they need all the investor faith they need.

DiahrreaMan: Nov 17th 2006; 4:56PM

Poor poor Sony, trying to look like the nice guy in a horror flick...don't be fooled by the ugly face..Sony IS that ugly...

STILL WAITING FOR GOLDEN SUN 3 DAMMIT!

Shaymus22: Nov 17th 2006; 4:59PM

(It is important to note that the following sentence should be read while keeping in mind both that the writer of said sentence hates sony, and that the aforementioned sentence is dripping with sarcasm.)

Well, it really depends on your definition of the word "better"!

Steve: Nov 17th 2006; 5:00PM

10. -1 said:

>> looks like a retarded Matt Damon

In other words he looks like Matt Damon. (You were a little redundant redundant)

nodnetni: Nov 17th 2006; 5:02PM

I bet Sony is really happy about today's events, all the violence and greed, only thing is I bet Sony wishes they would have just charged $2500 for the system like its going on ebay for. Then they could post a profit instead of a loss.

Zo� K.: Nov 17th 2006; 5:06PM

Justin Murray gets a star!

AoE: Nov 17th 2006; 5:16PM

Hahaha, that's awesome. The first thought I had in my head was "Man, someone fed that baby too much acid, he's having a hella bad trip." So then the PS3 would be like a bad trip for me? Awesome Sony, thanks. I didn't want one, nice to know we're in agreement. :)

Pulse: Nov 17th 2006; 5:43PM

360 fans don't understand what getting laid is, lol. You have to explain it to them in simple terms, they spend most of thier lives bashing Sony on the internet, than switching on thier 360's and bashing other gamers on live, lmao.

Pulse: Nov 17th 2006; 5:43PM

:O I don't even think some of you have seen what outside looks like, or a girl for that matter..

Korexz: Nov 17th 2006; 5:50PM

Sony is foolish and going to ruin the gaming industry... see my blog for details.

what: Nov 17th 2006; 7:00PM

joystiq, what the hell.

Psykechan: Nov 17th 2006; 8:00PM

I think that the PS3 commercial means that Sony's marketing department has generated more hype, which is what Sony wanted to begin with.

When you talk to your friends and coworkers about how idiotic or creepy the baby is in the PS3 ads you are just furthering the spread of PS3 hype. Sony's ads have been idiotic since the start of the Playstation brand and it has done them well.

Enos Lives

SuicideNinja: Nov 17th 2006; 8:01PM

The commercials just reminds me that Sony as a brand and company sucks still.

If it wasn't for the games, they wouldn't get a dime out of me. Especially for that ugly abomination-of electronic-device-confused-by-Crecente's-relatives-as-a-waffle-iron.

Milkshake: Nov 17th 2006; 8:36PM

Pulse,

Judging by you lame weak comments you sound like a little girl, infact i bet you are wearing your mums clothes right now.

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