Sony's press is getting worse and worse after analysts took note of the PS3 launch. As predicted, Sony missed the 400,000 goal for US launch; many analysts predicted they only reached half that amount. To add insult to injury, some analysts expect Sony to only make roughly 10% of the original 4 million promised by year's end. Ouch!
In a report compiled by Bloomberg, Sony failed to ship even enough units to cover promised pre-orders to half of 150 stores surveyed. SooAnn Roberts, analyst with Kaufman Bros. (the company that surveyed the stores), is convinced that Sony may fail to ship more than 200,000 by year's end. Other analysts think Sony made 200,000 for launch and will struggle to match that number over the next month. Either way, Sony is in some serious trouble.
Even with all the problems they've had over the past year, the PS3 production problems will hit home with the consumer who rarely checks up on the news lines. While a myriad of issues plague the PS3's production, the biggest killer is the decision to use Blu-ray. Will the 50GB disc capacity be enough to make up for the nearly one year delay and significantly diminished production capacity, not to mention the price?