Analyst: Sony only shipped 125K to 175K PS3s
by Blake Snow 
{ Nov 22nd 2006 at 1:45PM }
American Technology Research believes that Sony may have only shipped 125,000 to 175,000 PS3 units in North America at launch, 15K of which were sent to retail as demo kiosks. That's far cry from the originally planned 400,000 number. If true, this estimate is in line with November 14 analyst predictions that Sony would be unable to hit its already limited launch inventory.The report also suggests Sony won't be able to hit its desired 2 million units shipped by year's end, and they don't expect the company to adjust forecasts: "To be crystal clear, we don't expect it likely that Sony will update any of its hardware numbers before it reports its December quarter in late January. We believe that the December NPD report of North American November retail hardware is shaping up to be 125k to 175k, but outside of NPD and other local (Japan) market reports, we expect Sony to remain mum and focus on delivering units to retail."
We'd stay mum too, otherwise, BB-gun enthusiasts would be bustin' some caps up on Sony headquarters.
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Reader Comments (Page 1 of 2)
lunatech @ Nov 22nd 2006 1:50PM
first!
B33 @ Nov 22nd 2006 1:52PM
Sad Joystiq can't get numbers right...
400 k was shipped between Canada and the US. You should probally cross out "North America" and put the "US".
Ash @ Nov 22nd 2006 1:53PM
could sony try harder to get bad press?
just stop lying to ur loyal customers!!
I have a feeling that Europe launch is gonna get pushed even further
Maratu @ Nov 22nd 2006 1:53PM
My brother just walked right into a Best Buy (Buffalo) and they just got a shipment today.
He walked out with a PS3
THis was not even 15 minutes ago
Norm @ Nov 22nd 2006 1:54PM
Is that Marc Johnston, pro skateboarder of Enjoi/Chocolate fame in that photo?
Milkshake @ Nov 22nd 2006 1:57PM
@ Maratu
I feel sorry for your brother
B33 @ Nov 22nd 2006 2:00PM
"I feel sorry for your brother"
Why? All three consoles are good.
Lorben @ Nov 22nd 2006 2:02PM
Perhaps you should read the article #2. It clearly states that the numbers are for North America and not the US.
B33 @ Nov 22nd 2006 2:04PM
"could sony try harder to get bad press?
just stop lying to ur loyal customers!!
I have a feeling that Europe launch is gonna get pushed even further"
Sony's not the one posting BS to suit their fanboy needs (i.e. Joystiq and Kotaku).
How are they lying? They did ship 400k. It was split between the US and Canada.
Europe will get theirs by Spring...
B33 @ Nov 22nd 2006 2:07PM
"Perhaps you should read the article #2. It clearly states that the numbers are for North America and not the US."
The article is bullshit. That's what I'm trying to say. There were 400 k shipped to North America. It was split between Canada and the US. Use your common sense. Stores would only have 1 unit per store if there were only 175,000 per store in the US and Canada. I guess Joystiq and man analysts don't use their common sense though...
zezke @ Nov 23rd 2006 6:32AM
Yea right, rumors are spreading since october that the european launch will yet again be pushed further away, the supply isn't what it should be. The excuse of shortage of blue lasers may be taken once by the european fans, but twice?
B33 @ Nov 22nd 2006 2:08PM
"man analysts" was supposed to be "many analysts"
targus @ Nov 27th 2006 11:50AM
I don't think it's 'split' between Canada and US.
The States have 10x the population of Canada. I doubt there was a 'split'. I'm sure the vast majority of the units went to US. I'd be surprised if Canada got above 50,000 actually leaving only 350,000 for all of US?
nexgenwars.com is saying PS3 is roughly at the 275,000 mark. Do these numbers include Japan?
Milkshake @ Nov 22nd 2006 2:09PM
Im not goining to waste my money on a PS3 but to those that are im not sure that Europe will be getting them as planed in March. Hopefully sony can get things together by then but its looking tight
webrunner @ Nov 22nd 2006 2:12PM
If they shipped 400k, and shipped less than 200k to the US, that means they shipped more than half to Canada.
If they did ship 400K then there should have been 360K to the US, not 175K. Canada usually gets around a 10% share, or 40K.
Also, I heard Sony's target for Christmas is now 1 million, not 2.
> @ Nov 22nd 2006 2:11PM
B33: dont bother.. most posters on here are xbots or that other one.. PS3 could come with a fee blowjob, and they will find a way to hate.
B33 @ Nov 22nd 2006 2:11PM
"Im not goining to waste my money on a PS3 but to those that are im not sure that Europe will be getting them as planed in March. Hopefully sony can get things together by then but its looking tight"
Then wait until the price drops...
Sony has gotten everything together. People don't seem to realize that half of the bad press you see is BS.
truthseeker @ Nov 22nd 2006 2:15PM
B33 please stop waisting our time with your posts. It's great that you are a fanboy, but that alone does not give you the right to post nonsense. 400k did not ship. The article is correct. Canada got less that 15k units for the whole country. Beneath the hype lies the truth, even B33 will some day see that.
'nuff said
FernandoRocker @ Nov 22nd 2006 2:14PM
Hi... so, how many units from Nintendo??? By the way, my Friend Code is 6140 3530 5783 6618
Lorben @ Nov 22nd 2006 2:15PM
I don’t see why you doubt the article. What else do we have to go on? Sony hasn’t released ship data, only projected ship data before the release.
If you’re going to say the article is lying then you should back it up with something other than your own words.
Milkshake @ Nov 22nd 2006 2:17PM
@BB3
Sure I could wait untill the price drops, but I am done waiting. I want to play now so 360 is what i have purchased. If the games get better in the future on the PS3 and sony drop the price i will think again but for now im really happy with 360, many of my friends have one and online is awesome. I f blue dragon turns out to be cool and MGS comes to 360 then I wont even give ps3 another thought
JRM @ Nov 22nd 2006 2:18PM
Face it. Sony completely botched their launch. It ended up being worse than the 360s, which is absolutely pathetic!
Now it's all about receiving the bad numbers and bad press, as Sony deserves it for conning their customers since before E3 2005.
Chris @ Nov 22nd 2006 2:20PM
Sony clearly did not ship 400,000 units. Canada is only 1/10 the population of the US and there's no way in hell we'd get 200,000 of the planned 400,000.
In fact, Canada was estimated to only get 32,000 PS3s on launch day. That estimate was from Mark Levitan, a spokesperson for Sony Canada. And given the most retailers reported that their allotments were drastically cut just days before the product launch, I suspect the actual number of consoles shipped for launch was far less than 32,000.
The original information about the amount of units projected for Canada can be found here: http://www.cbc.ca/technology/story/2006/11/17/ps3-shortage.html
the Brayn @ Nov 22nd 2006 2:19PM
Webrunner, don't waste your time. Its a well known fact that both B33 and > are merely Sony fanbois trying to find a glimmer of hope in the waste that is the PS3. Logic does not get through to them.
Liar Liar pants on fire @ Nov 22nd 2006 2:27PM
Lol. Let's now see B33-Sony-Drone respond to Chris @ 22. Hilarious smack down.
It's funny how B33 is now saying that "all consoles are good" when just a couple months ago it was all sony, all the time. Given him a couple more months, maybe he'll switch teams again and be a 360/Wii fanboy instead.
Dave @ Nov 22nd 2006 2:28PM
JRM said it all. Sony might as well bend over and let MS F##k them up the A##.I live in the UK and i cant wait to see how bad sony F##k up lunching there console over here.
Iscariote @ Nov 22nd 2006 2:29PM
Yeah you guys are all stupid xbots. Sony clearly shipped ten million PS3s and gave them away for free to everyone who said they didn't have $600. Stop being so dumb.
I think I'm going to start posting as ">" by registering another gmail account.
Milkshake @ Nov 22nd 2006 2:29PM
I know that they are correct as the following link below have the most upto date figures on the web and is updated every 10 mins or so. It shows how many 360's PS3's and Wii's have actually sold not shipped
http://nexgenwars.com/
B33 @ Nov 22nd 2006 2:30PM
"B33 please stop waisting our time with your posts. It's great that you are a fanboy, but that alone does not give you the right to post nonsense. 400k did not ship. The article is correct. Canada got less that 15k units for the whole country. Beneath the hype lies the truth, even B33 will some day see that.
'nuff said"
No 400k did ship. And again, use your common sense. There would have been only 1 per store if the amount stated in the article did ship. And calling someone a fanboy (when their not) doesn't change the fact that 400k did ship.
"Webrunner, don't waste your time. Its a well known fact that both B33 and > are merely Sony fanbois trying to find a glimmer of hope in the waste that is the PS3. Logic does not get through to them."
Stop pulling the shitty "YOUR A FANBOY" card and grow up. I plan buying all three systems. I don't see why people need to be complete douche bags and diss and tell lies about a company when their not that bad. You know, the PS3 is $500-$600. You know what? Stop whining like a little bitch and telling lies and get over it. The price will go down. Stop bitching about something that's only temporary. Stop saying things like "it's a well known fact that B33 and > is a fanboy" when you don't that for sure and your only saying it because our opinion differs from yours. And especially when your completely wrong.
reguy @ Nov 22nd 2006 2:32PM
re: the 360 the sony guys kept saying wait for the ps3 wait for the ps3. now that its here, not only can you not find one, if you do find one it has 1 ok game, and the thing doesnt even look as good as the 360(downscaling)
look im not anti sony, but they have been making bad moves left and right. and things are not going to get magically better.
the unthinkable is now plausible, mgs4 on the 360?
that would pretty much kill the ps3
nabisco @ Nov 22nd 2006 2:33PM
@B33
You would think that if Sony shipped 400,000 units in North America, they would have sold that many because they are sold out.
Frosty22 @ Nov 22nd 2006 2:36PM
B33: One per store? Where are you getting that shit? you think there are over 100,000 electronic retailers out there? Get real!
Scott @ Nov 22nd 2006 2:34PM
#26 - Nexgenwars.com numbers are based off of guesstimates plugged into a piece of software. It in no way reflects the actual numbers by the minutes.
Milkshake @ Nov 22nd 2006 2:38PM
FACT: http://nexgenwars.com/
Has the Acutal figures as we speak
360: 7,289,876
PS3: 275,509
wii: 740,901
Damon @ Nov 22nd 2006 2:39PM
"No 400k did ship. And again, use your common sense. There would have been only 1 per store if the amount stated in the article did ship."
This is one of the dumbest statements I've read in a long time. The article states, on the high end, 175K units shipped. You say this would work out to 1 per store, indicating there were 175K stores across North America to carry the PS3, a ludicrous statement by itself.
However, let's play along and say you're right, i.e. 175K stores did carry the PS3. If 400K units shipped, then each store would've only have 2-3 units on average! Just as nonsensical since most stores had more than that, with some stores having as many as 30. You sir, are an idiot.
B33 @ Nov 22nd 2006 2:43PM
"B33: One per store? Where are you getting that shit? you think there are over 100,000 electronic retailers out there? Get real!"
There are more then 100,000 electronic retailers out there. And keep in mind that PS3's also shipped to Targets and Wal-Marts. both have a lot of stores scattered about the US.
Milkshake @ Nov 22nd 2006 2:44PM
@30
Yes you are correct but they are also the best form of figures available and close enought to the truth. I think if the PS3 had sold 400k in the US and 80+k in Japan then the figures would reflect this dont you.
"
The next generation of gaming is upon us, and the console wars has begun. NexGen Wars.com has spent countless hours researching sales facts from dozens of sources to track the worldwide sales of the consoles and monitor the next generation of console wars between the Microsoft Xbox 360, the Sony Playstation 3, and the Nintendo Wii. Remember, these numbers are only estimates, but they are constantly monitored and upated to assure the closest estimates possible for the Xbox 360, Playstation 3, and Wii."
tehWabbit @ Nov 22nd 2006 2:45PM
B33 wake up and smell the ashes, I don't think you would believe Sony if Sony told you they only shipped that many, Gamedaily is a pretty trustworthy site. Also about a week or two before the PS3 came out there were reports of lower than expected shipments, people had begun speculating that Sony diverted them to Japan, Sony dismissed that but did not deny that less were being shipped to North America. I according to nexgenwars.com only 275,536 PS3s have been sold if their were 400,000 shipped their would be at least 400,000 sold. It is a well known fact sony had trouble producing the diode for Blu-Ray, so it is not beyond belief that they failed to meet predictions. If you can provide a credible source that says they shipped 400,000 at launch then you would have a better case.
Frosty22 @ Nov 22nd 2006 2:45PM
B33... here are some NUMBERS for you. Quit making up this shit in your head. at 150,000 shipped on launch... and with the store breakdown below (~12000 stores... I'll give you the benefit of the doubt and say there were 15000 locations in NA) each store would have gotten 10 units on average. That sounds about right! Now pipe down little one.
Best Buy/Future Shop = 1100 stores in N.A.
Gamestop/EBgames/Funco = ~4500 stores WORLDWIDE
Circuit City = ~600 stores in N.A.
Walmart and their affiliates = ~4000 stores in NA
Target = ~1500 locations in NA
These are your biggest electronic retailers in NA
They equal ~12000 locations.
santimonious @ Nov 22nd 2006 2:47PM
I've heard that Sony aren't even giving the hard sales figures to their staff re the US launch. They say proudly "we shipped 100000 to Japan, we sold 100000 in Japan - we sold out in Japan", but then for the US launch they just say "we sold out in the States".
How can a company be trusted when they push such vagaries on the people that are supposed to be making the system happen? If they won't proudly show off the numbers to their own staff, do you really think they managed anywhere near the numbers they promised??
B33 @ Nov 22nd 2006 2:49PM
"B33... here are some NUMBERS for you. Quit making up this shit in your head. at 150,000 shipped on launch... and with the store breakdown below (~12000 stores... I'll give you the benefit of the doubt and say there were 15000 locations in NA) each store would have gotten 10 units on average. That sounds about right! Now pipe down little one.
Best Buy/Future Shop = 1100 stores in N.A.
Gamestop/EBgames/Funco = ~4500 stores WORLDWIDE
Circuit City = ~600 stores in N.A.
Walmart and their affiliates = ~4000 stores in NA
Target = ~1500 locations in NA
These are your biggest electronic retailers in NA
They equal ~12000 locations"
If those numbers are accurate, then that would justify the article...
Frosty22 @ Nov 22nd 2006 2:51PM
I pulled those numbers from Wiki... so they probably are not right on but it is a good basis to go off of.
Frosty22 @ Nov 22nd 2006 2:54PM
Now that I think about it... I suppose we could have just used the number sony supplied us regarding how many demo kiosks they shipped (15,000). Obviously those are the stores that participated in the launch.
nabisco @ Nov 22nd 2006 2:55PM
@39
Exactly
clo1_2000 @ Nov 22nd 2006 3:01PM
It will all be sorted out in December when NPD validates what was sold. I have a feeling that it was in the 200-250K mark for the US. If it was, Sony has some 'splaining to do, because for the last 2 years all I have heard from Sony Fanboys is how they were going to beat the pants of the 360 launch numbers.
webrunner @ Nov 22nd 2006 6:51PM
1: Canada gets about 10% of the NA Shipment.
2: Canada was going to get about 30-40K
3: A few days before the shipment, almost all stores had their orders cut down drastically by Sony. (about half, from what I hear)
1+2: US was going to get about 360K
2+3: Canada actually got around 15K.
2+3+1: US actually got around 180K
If you want a simpler reasoning:
1: Each store was to get X systems when 400K was going to ship.
2: Each store got less than their allotted X systems
1+2: 400K did not ship.
Werbal @ Nov 22nd 2006 3:08PM
"man analysts" was supposed to be "many analysts"
Manalysts?
Revo @ Nov 22nd 2006 5:06PM
"14. Sony has gotten everything together. People don't seem to realize that half of the bad press you see is BS."
Those two statements contradict one another. Even if you're right and half of Sony's bad press is unfounded (doubtful), the truthful half would still be enough to show that the company hasn't gotten its act together.
Brad Lee @ Nov 22nd 2006 5:28PM
"I pulled those numbers from Wiki... so they probably are not right on but it is a good basis to go off of." by Frosty22
Who needs Wiki?
Target: 1494 stores in 47 states
http://investors.target.com/phoenix.zhtml?c=65828&p=irol-homeProfile
Best Buy: 940 in US _and_ Canada
http://phx.corporate-ir.net/phoenix.zhtml?c=83192&p=IROL-IRhome
Gamestop/EB Games: 4,400 in USA _and_ 15 other countries worldwide
http://www.ebgames.com/gs/newinvest/
Its really not hard to find. Just go to the company's website and click on "About Us" or "Invester Relations" or something like that, usually located on the bottom.
This is why it is important to check SOURCES before claiming there are 150,000 electronic stores in America... or to just think a little before posting would help too. If there were 150,000 eletronic stores/department stores in the USA alone, then there would be (on average) 3,000 in EACH STATE, which is just ridiculous.
There is no way Sony met their own expectations. If they did, they would be proudly proclaiming it. But since they aren't, they obviously botched it up, big time.
First it was millions by Spring, then it was millions by the end of the year, then it was half a mil by the end of the year, and now its... 200,000? Thats just lame.
Revo @ Nov 22nd 2006 5:59PM
"46. There is no way Sony met their own expectations. If they did, they would be proudly proclaiming it."
Um, check the Joystiq post two above this one.
"Sony Computer Entertainment America couldn't be more pleased with the response we have seen from consumers since the launch of PLAYSTATION 3 on Friday."
Of course, their PR statement won't reflect what their reaction is like behind closed doors, so it's next to meaningless.