After the E3 2006 press conference, the PlayStation 3 title Genji: Day of the Blade was derided for the description of "real-time weapon changing" and "giant enemy crabs" which you could "attack for massive damage." The meme has gone on to be more popular than the game itself, which has received poor reviews since its release alongside the PS3. Viva Pinata, for its part, has actually garnered some positive critical reception, given developer Rare some much-needed praise.
Now that Microsoft has taken the bait and retold a seven month old joke, can we please, please, please let it go?
Pile on: Contact takes a jab at Sony meme
[Update: Missed one part of the joke -- real time weapons changing -- and fixed Rare's first-party status.]