Get used to some new titles for the top people responsible for the PlayStation. Sony announced today that current Sony Computer Entertainment president Ken Kutaragi will become the chairman and group CEO of the division. He will be replaced by Sony Computer Entertainment America chief Kaz Hirai, who will move to Tokyo to lead the worldwide group. SCEA vice president and co-COO Jack Tretton moves up to take Hirai's former place, becoming the first American to hold the hold the top post at the American computer entertainment division. The changes take effect tomorrow.What to make of the reshuffling? While the new chairman title is a nominal promotion for Kutaragi, it's hard to see this as anything but a rebuke for the "father of the PlayStation" after the PS3 launch was beset by delays and missed production targets. Sounds to us like he's been told to go sit in the corner (office) and think about the "big picture." Hirai, who has been the more public face of the PlayStation in America, will now have a more active role in overseeing the PlayStation's worldwide fortunes. Get used to seeing a lot more of Tretton, a Sony veteran who has operated mostly behind-the-scenes until this point.
Read -- Bloomberg Story on Reshuffle
Read -- SCE Announces New Management Team (press release)
Read -- SCEA Elevates Jack Tretton ... Kaz Hirai (press release)


















(Page 1) Reader Comments
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Basically, they've turned Ken into a high level consultant.
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Reminds me of what happened to Gunpei Yokoi (Father of the GB and Metroid) after the Virtual Boy fiasco. Didn't fire him but didn't let him get involved in any projects of real meaning there after. However, I know this won't happen to the head of SONY's game division.
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Something needed to happen for this PS3 debacle.
Will people ever put their faboy attitude aside and admit Sony screwed up?
NO I am not a fanboy of any console, I am a fanboy of ALL video games. I owned a PS1 and PSP and still own a PS2 and a Sony home theatre system. But I am still able to admit Sony shot themselves in the foot with this PS3.
I won't purchase a PS3 until one of 2 things happen: when they drop the price, considerably or if they release a version without the blu-ray. The latter will involve a drastic price drop also.
Either way it is too expensive and I don't want either blu-ray or HD-DVD due to the drastic DRM restrictions placed on the new medias.
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Without bluray, the PS3 would be cheap, on time, easy to make, would have made tonnes of money and would have killed of Microsoft as a competitor in the console business.
With all their stupid decisions that have accumulated all they have done is make the door WIDE open for Microsoft to come barging in.
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And, if you know anything about corporate governance... being chair of the board of directors wields more power than being president/coo. Anything major has to go through the board; day to day stuff is the responsibility of the pres/coo while the SVPs are given portfolios like communications or production.
Bill Gates is the chair of MS... do you not think that he has any influence in directing MS?
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You were doing good there for awhile not sounding like a total fanboy moron. Try a little harder next time.
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People can lose their prime. People can be King for a while then make mistakes.
And, for someone lecturing about corporate governance, you clearly don't understand the practice of promoting people out of power. Nor do you seem to understand that title is meaningless and job description is everything.
If the PS3 flops Ken will be gone. They moved him to a seat closer to the door.
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Nintendo in last place? Who cares? They still turn a profit. Business is about making money. The PS3 is NOT turning a profit anytime soon. They can't even make enough that work properly, how much money do you think they are losing from all those systems will cell processors or BD that has to be junked?
Oh and you forgot to mention that Sony IS in last place in the handheld division. That's what they get for trying to shove proprietary formats down people throats. I NEVER bought a movie for my PSP. Why pay $20 for something that ONLY works for PSP, when plenty of programs can convert existing DVDs to the memory stick?
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"Kaz Hirai isn't exactly a new voice of leadership. Isn't this the guy we get the "real time weapon changes" and "giant enemy crabs" quotes from?"
It was Kaz Hirai who said those quotes. Kaz is famous for Riiiiiiiiiiddddddddgggggeeeeeeeee Racer.
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However, things have been "going" with the PS3 for a while, and they haven't been "going" well. This seems to me like the biggest top-level shakeup within the industry since the shuffling of Yamauchi and Iwata.
Similarities much?
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I meant to to say "It wasn't Kaz Hirai..."
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I don't know why, but I kinda saw the Kaz thing coming. He tried so hard (and failed) to push a product that had nothing to offer. I mean, who else could get so enthused about Ridge Racer? He really wanted people to get behind the product, even if, at a glance, there wasn't much under the hood.
Anyway, you can be sure that such an abrupt staff change is not the result of success. They are falling, and trying to land on their feet. It's a smart move.
Sometimes, having too much money is a bad thing. PSX won when it did, not because it was such a superior machine, but because Sony had the money to license titles people wanted. Sony was never a praised first party developer like Nintendo and Sega, but they could afford exclusives from everyone else, and that helped them in the long run. Hell, it's how the NES dominated the Master System, in spite of the MS being better on paper. Everytime Sony has tried to step in on an exclusive format or something, they've silently suffered for it.
They should recover, but this probably isn't the last major action to be taken.
I have a question for anyone who knows: Does anyone know the average size of PS3 games? I'd really like to know if any have even surpassed the storage space of a dual layer DVD. I know that when PS2 titles first launched, a good deal of games were still on CD, so yeah, just curious.
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I like Kaz Hirai and I think he'll manage a more positive PR towards Sony than Krazy Kenny K ever could.
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In the old days, he'd be given a sword and expected to do the honorable hari-kiri. Given that, in the stores I've been in there is basically zero interest in the PS3 - everyone wants either a Wii or they're buying a 360 - that doesn't bode well for Sony at all.
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Guess what? Now SONY's in last place! Isn't that great?
I swear, do you need a map of the inside of your butt, so you can get your head out of it?
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I care. I'm not a businessman, i'm a gamer. Being in last place always means less games. They turn a profit? great for them! but i don't care about their profits, i care about games...
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They moved him to chairman and Group CHIEF EXECUTIVE OFFICER.
President in American management equals COO, so that is operations. Had him been moved only to chairman you all would be right, but as far as I know he has been promoted to the top executive position. The CEO decides. Has the final word on everything. No questions. Period. If anything, this means they don't trust his ability to run operations, or even less dramatical, they put somebody to help him get things done. Day to day stuff. But they do trust his vision and executive decissions to make it happen.
IMO Ken was always right. Did a superb job marketing and getting exclusives for the PS and PS2. He has made impressive hardware pieces with the PSP and PS3, probably not that great in the aspects that made the first 2 consoles so succesful.
Most readers of Joystiq seem to be American biased towards the 360. MANY people bought the PS2 because it played DVDs, as a bonus; taking it as an excuse to justify the expense. The PS2 was launched in Europe at around 500 EUR. That was some 7 years ago. Make the numbers. Add inflation to that figure.
If anybody screws in Sony is the old CEO buying the f****** movies and music businesses and then pushing the electronics to make a player that doesnt support MP3s until it is too late, and pushing a stupid propietary UMD system for the PSP. Ken publicly said that was wrong. Another great decission of the old CEO was to decide LCDs was not an interesting TV technology till they lost all trace of leadership on TV and had to partner Samsung to get some technology to sell Bravias thanks to brand. As soon as they stopped sucking they regained number one in TV passing Sharp. Congratulations? NO. That just points out how much they haven't sold before. AND THE WORST DECISSION OF THEM ALL: NAming CEO the guy that run the movies business in America. Sony should sell all their stupid and dying intelectual property businesses and focus again on making great hardware. The walkman would have never existed if Sony had owned a music business to protect from the evil of piracy in tapes. iPod proved this statement right.
I never owned a PS1, nor a PS2. I am waiting to get my PS3 because it plays BD. And in 1 or 2 years everybody will think a DVD cannot fit a decent HD game anymore. 360 will join Dreamcast. The guy that lauched it for SEGA will have done it again for MS.
I own a PSP, a GC, a NDS lite, a 360 and next week hopefully a Wii. Just in case somebody thought of calling me a Sony fanboy.
Besides, Joystiq is great for comments on games, not so much on management. Bill Gates moved to Chairman and VP Product to avoid having his company tore into pieces due to the antitrust trials. He had a public image of the richest (and greediest) man on Earth that didn't help to support the argument "Monopoly? Predatory? who? us??" And IMO Steve Ballmer has been the best thing that could ever happen to Linux, Google, Apple and all others competing against MS.
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