Lost Planet grapples for position at consumer mecca

by James Ransom-Wiley { Dec 1st 2006 at 7:45PM }

Capcom is determined to turn Lost Planet into an American blockbuster, forking over enough loot to secure a 60-second advert on the 3,000 sq. ft. HDTV screen in Times Square through the month. There's no mistaking that this move is part of a push to establish a new franchise rooted in perceived American tastes.

But does all-out-action really resonate with audiences as much as Resident Evil's intricacies? Is Lost Planet's seemingly unsophisticated core in danger of appearing generic? Those are risks Capcom is willing to take, perhaps because Lost Planet really does nail the action genre. At least, that's what the growing trail of money invites us to believe.

[Via Press Release]

Tags: Capcom, Lost Planet, LostPlanet, Times Square, TimesSquare

Reader Comments (Page 1 of 1)

LordMinogue @ Dec 1st 2006 8:29PM

I wanna play GoW on THAT TV. Shame there's no 5.1 to add atmosphere...

BklynKid @ Dec 1st 2006 8:35PM

At the theatre I work at they also have a rather long CG trailer of the game that advertises themultiplayer demo available on Xbox Live. This is probably common knowledge and all though.

BklynKid @ Dec 1st 2006 8:39PM

Oh and I think I played on something better than that screen. After work me and some buddies hooked up the xbox (this was a while ago) to one of our digital and played Halo 2 for a while. It was awesome. Not sure of the exact measurements of the screen but just imagine one of the bigger theatres you've been (except imax of course). The cleaning people snitched on us though and we all got written up. We havent tried it since.

rockintom99 @ Dec 2nd 2006 10:22PM

Lost planet is going to be awesome. Too bad I don't have a 360... yet.

LordMinogue @ Dec 1st 2006 9:07PM

You should have shared and let the cleaning people play too, then you wouldn't have been written up!

Awsome though!

azesino @ Dec 1st 2006 9:43PM

I remember I worked installing the 6850 sq ft HDTV screen at the DOLPHIN STADIUM a summer ago and last July one of my friends that works on the IT department in there invited me so I could help him and we ended up playing GRAW at the time it was the world biggest HD screen dont know if it has been knocked off, but it was expectacular, I am going again on January and iam bringing my copy of Gears,

But never the less , AWSOME

VampireHunter Z @ Dec 1st 2006 10:36PM

There is nothing unsophisticated about this game. It's the creme of the crop. It's action done right. Plus we don't know how the story will turn out. The webisodes look good though.

Andy @ Dec 1st 2006 11:00PM

All the in-game footage I've seen looks really great. I'm going to be tossing money down on to pre-purchase the game at a local store tomorrow. Hoepfully this is another IP that will boost the 360 even more.

LaughingMan @ Dec 2nd 2006 12:14AM

After playing the beta (and yes I know it is a b-e-t-a)I was not impressed at all. And then I go on message boards and read all the people gushing over it...I mean I just don't get it. In a world/culture where everything gets ripped to shreds, people had no problems with this game? The boring combat (seriously the combat felt as exciting as the combat in Tomb Raider) clunky controls, boring design. To each his own I guess, but to me this doesn't feel worthy of any hype.

Amos @ Dec 2nd 2006 1:02AM

Wtf are you talking about? Lost Planet is one of the ost creative straight up action gams I've seen in a long while. This article make no sense. It should've just ended at, "to secure a 60-second advert on the 3,000 sq. ft. HDTV screen in Times Square through the month," Before James started spouting random nonesense...

Solidus @ Dec 2nd 2006 3:02AM

I enjoyed the beta, but it didn't necessarily ring any bells in terms of creative or groundbreaking gameplay. The story seems cool and new, however, and I enjoyed the grapple. I may not necessarily buy this game at launch, but I will definately add it to my collection at some point or another.

diskoboy @ Dec 2nd 2006 5:12AM

I dunno why capcom is wasting the ad money...

Everyone who has played LP demo (single or multiplayer) knows that this game will be the 360's next killer app. I reserved a copy the day after I first played the E3 demo, and I can't wait to start waisting Starship Trooper rejects.

And no - that wasn't sarcasm.. I can't wait for this game!!!