Capcom is determined to turn Lost Planet into an American blockbuster, forking over enough loot to secure a 60-second advert on the 3,000 sq. ft. HDTV screen in Times Square through the month. There's no mistaking that this move is part of a push to establish a new franchise rooted in perceived American tastes.But does all-out-action really resonate with audiences as much as Resident Evil's intricacies? Is Lost Planet's seemingly unsophisticated core in danger of appearing generic? Those are risks Capcom is willing to take, perhaps because Lost Planet really does nail the action genre. At least, that's what the growing trail of money invites us to believe.
[Via Press Release]
